Buy Email Marketing Active Campaign Available In Store

Buy Email Marketing Active Campaign Available In Store

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this permits you to customise the material in your email projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the reason is due to the fact that it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that people presume it’s been written manually. We’ve even received a lot of praise from individuals who have actually determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, however the second time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Active Campaign Available In Store). If somebody opens your email but doesn’t click through to your deal it suggests that they were fascinated by your subject line, but the deal wasn’t quite best for them.

Buy Email Marketing Active Campaign Available In Store

One of our most responded-to e-mail campaigns is an easy e-mail that we send out to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Buy Email Marketing Active Campaign Available In Store). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first started buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Buy Email Marketing Active Campaign  Available In StoreBuy Email Marketing Active Campaign Available In Store

While it’s suggested to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to automatically move clients in between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Available In Store

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture forms. This automation sequence takes some pressure off of our assistance team, as it means that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s simple however is one less thing that our consumer success group requirement to believe about.

Buy Email Marketing Active Campaign Available In Store

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new worker signs up with Venture Harbour, an automatic email series is activated that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to simplify our new worker onboarding has made this process a lot easier. We do not read CVs at Venture Harbour. Rather, we ask all candidates that request a job from our website to complete a brief test that informs us more about them and how they solve issues (Buy Email Marketing Active Campaign Available In Store).

At the end of the day, if you’re not prepared to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It also provides us a great deal of insightful info about candidates. For example, among our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Buy Email Marketing Active Campaign Available In Store

Buy Email Marketing Active Campaign  Available In StoreBuy Email Marketing Active Campaign Available In Store

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and makes sure that we just consider the absolute best applicants to come in for an interview. I used to hate going after up invoices. While the majority of our customers paid their invoices on time, there were constantly a few that needed a push or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person asking for a billing to be paid (Buy Email Marketing Active Campaign Available In Store). Not just was it just as effective as me emailing them, it meant I could stop sending out an e-mail that I disliked sending out– and it conserved me time!There are few tools that I completely advise every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glimpse.

Buy Email Marketing Active Campaign Available In Store

Buy Email Marketing Active Campaign  Available In StoreBuy Email Marketing Active Campaign Available In Store

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some areas. For the finest e-mail marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending on the variety of subscribers you’re aiming to reach. Strategies start at $9 monthly for up to 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus strategy that includes a number of features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of unlimited e-mails, unlike Campaign Monitor, which offers both standard strategies with limited emails, and more expensive unlimited strategies. Buy Email Marketing Active Campaign Available In Store.

Buy Email Marketing Active Campaign Available In Store

ActiveCampaign provides a 14-day free trial that does not require a charge card. To start, all you require is your business name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s hard to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise uses CRM and other functions that you may not prepare to utilize, however reveal up on the control panel anyway if you’re utilizing the totally free trial. Buy Email Marketing Active Campaign Available In Store. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Buy Email Marketing Active Campaign Available In Store

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and numerous more. This is another area where it bests Campaign Display, which has no third party integration. Buy Email Marketing Active Campaign Available In Store.

Prior to you include any contacts, though, you need to produce a list, similar to with Campaign Monitor. When you develop a list, you require to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I attempted out including email, name, and birthday. It acknowledged email, but not the other two, but I had the ability to easily create custom fields. You can also tag contacts for easy browsing. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a standard design template first.

Buy Email Marketing Active Campaign Available In Store

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their design templates are limited, which is great with me, but their email modifying experience is slightly much easier because you can produce inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Buy Email Marketing Active Campaign Available In Store

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform is like choosing a partner – Buy Email Marketing Active Campaign Available In Store. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Buy Email Marketing Active Campaign  Available In StoreBuy Email Marketing Active Campaign Available In Store

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Buy Email Marketing Active Campaign Available In Store

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform simply because it’s more affordable on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need far more than standard broadcasts and automations, AWeber may be a good option.

Buy Email Marketing Active Campaign Available In Store

I usually don’t think rates should be a significant aspect in choosing the best e-mail marketing platform for your service. Having the best features for your marketing strategy will ultimately offset whatever price distinctions you find. However, cost is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign Available In Store

Buy Email Marketing Active Campaign Available In Store

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I believe the factor is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running a firm) that individuals presume it’s been written by hand. We have actually even received a great deal of appreciation from people who’ve determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails twice, however the second time around just send the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Buy Email Marketing Active Campaign Available In Store). If somebody opens your email however doesn’t click through to your offer it implies that they were interested by your subject line, however the deal wasn’t rather best for them.

Buy Email Marketing Active Campaign Available In Store

Among our most responded-to email projects is a basic e-mail that we send out to everybody who participates in a Leadformly webinar however doesn’t register for an account (Buy Email Marketing Active Campaign Available In Store). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Buy Email Marketing Active Campaign  Available In StoreBuy Email Marketing Active Campaign Available In Store

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation series to automatically move clients in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Available In Store

I have to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and get much better arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance team, as it implies that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy however is one less thing that our customer success team requirement to believe about.

Buy Email Marketing Active Campaign Available In Store

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member signs up with Venture Harbour, an automated email sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new workers have a constant onboarding experience, and are lined up with the business’s bigger image vision and objectives.

While unconventional, using marketing automation to simplify our new employee onboarding has made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a job from our site to finish a brief quiz that informs us more about them and how they fix problems (Buy Email Marketing Active Campaign Available In Store).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a great deal of insightful info about prospects. For example, one of our values at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Email Marketing Active Campaign Available In Store

Buy Email Marketing Active Campaign  Available In StoreBuy Email Marketing Active Campaign Available In Store

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with prospective candidates, and ensures that we just consider the very finest candidates to come in for an interview. I utilized to dislike going after up billings. While most of our clients paid their billings on time, there were constantly a couple of that needed a push or more.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for an invoice to be paid (Buy Email Marketing Active Campaign Available In Store). Not only was it simply as efficient as me emailing them, it meant I might stop sending an e-mail that I hated sending– and it saved me time!There are couple of tools that I totally advise on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including endless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially look.

Buy Email Marketing Active Campaign Available In Store

Buy Email Marketing Active Campaign  Available In StoreBuy Email Marketing Active Campaign Available In Store

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the finest email marketing experience look to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its strategies depending on the variety of subscribers you’re wanting to reach. Strategies begin at $9 monthly for approximately 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that adds a number of functions consisting of consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which offers both standard strategies with restricted emails, and more pricey unrestricted plans. Buy Email Marketing Active Campaign Available In Store.

Buy Email Marketing Active Campaign Available In Store

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get started, all you require is your company name and e-mail address. Next, you established a password and then choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s difficult to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise provides CRM and other functions that you may not prepare to utilize, however show up on the control panel anyhow if you’re using the complimentary trial. Buy Email Marketing Active Campaign Available In Store. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Buy Email Marketing Active Campaign Available In Store

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and many more. This is another area where it bests Campaign Display, which has no 3rd celebration integration. Buy Email Marketing Active Campaign Available In Store.

Before you include any contacts, however, you have to create a list, similar to with Campaign Screen. When you develop a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I attempted out including email, name, and birthday. It acknowledged email, however not the other two, but I was able to quickly develop custom-made fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a fundamental design template initially.

Buy Email Marketing Active Campaign Available In Store

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, however easy to browse. Their design templates are limited, which is great with me, however their email editing experience is slightly easier in that you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Buy Email Marketing Active Campaign Available In Store

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform is like choosing a spouse – Buy Email Marketing Active Campaign Available In Store. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Buy Email Marketing Active Campaign  Available In StoreBuy Email Marketing Active Campaign Available In Store

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve currently discussed.

Buy Email Marketing Active Campaign Available In Store

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform simply because it’s more affordable on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be an excellent choice.

Buy Email Marketing Active Campaign Available In Store

I typically don’t think pricing needs to be a significant consider deciding the right email marketing platform for your organisation. Having the right functions for your marketing method will eventually offset whatever cost distinctions you discover. But, cost is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.