Buy Email Marketing Active Campaign Availability Check

Buy Email Marketing Active Campaign Availability Check

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing information recorded from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this allows you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I suspect the factor is due to the fact that it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals think it’s been written manually. We have actually even received a lot of appreciation from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Email Marketing Active Campaign Availability Check). If somebody opens your email however does not click through to your offer it suggests that they were captivated by your subject line, however the offer wasn’t quite best for them.

Buy Email Marketing Active Campaign Availability Check

One of our most responded-to e-mail campaigns is a simple e-mail that we send to everybody who attends a Leadformly webinar but doesn’t register for an account (Buy Email Marketing Active Campaign Availability Check). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly since …’.

When we first started buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Buy Email Marketing Active Campaign  Availability CheckBuy Email Marketing Active Campaign Availability Check

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move customers between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Availability Check

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture kinds. This automation series takes some strain off of our assistance group, as it means that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our consumer success team requirement to consider.

Buy Email Marketing Active Campaign Availability Check

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new employee joins Venture Harbour, an automated e-mail sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are aligned with the business’s larger photo vision and goals.

While unconventional, utilizing marketing automation to improve our new employee onboarding has actually made this process a lot simpler. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a job from our website to complete a brief test that tells us more about them and how they solve problems (Buy Email Marketing Active Campaign Availability Check).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise offers us a great deal of informative info about candidates. For example, one of our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Buy Email Marketing Active Campaign Availability Check

Buy Email Marketing Active Campaign  Availability CheckBuy Email Marketing Active Campaign Availability Check

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and ensures that we just think about the best applicants to come in for an interview. I used to dislike chasing up billings. While most of our customers paid their invoices on time, there were always a couple of that needed a nudge or more.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and discovered more as an alert instead of an individual requesting for an invoice to be paid (Buy Email Marketing Active Campaign Availability Check). Not just was it simply as effective as me emailing them, it implied I might stop sending an e-mail that I disliked sending– and it saved me time!There are few tools that I totally recommend on a daily basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of unrestricted emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in in the beginning look.

Buy Email Marketing Active Campaign Availability Check

Buy Email Marketing Active Campaign  Availability CheckBuy Email Marketing Active Campaign Availability Check

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s comparable to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business arranges its plans depending upon the number of customers you’re wanting to reach. Plans start at $9 per month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that includes numerous features including customer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Campaign Screen, which offers both fundamental strategies with restricted emails, and more pricey unlimited strategies. Buy Email Marketing Active Campaign Availability Check.

Buy Email Marketing Active Campaign Availability Check

ActiveCampaign provides a 14-day free trial that does not require a credit card. To get started, all you require is your company name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first look. It’s tough to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise offers CRM and other functions that you might not prepare to utilize, but appear on the control panel anyhow if you’re utilizing the free trial. Buy Email Marketing Active Campaign Availability Check. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Buy Email Marketing Active Campaign Availability Check

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Buy Email Marketing Active Campaign Availability Check.

Prior to you include any contacts, though, you need to create a list, similar to with Campaign Monitor. When you develop a list, you require to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I experimented with including email, name, and birthday. It acknowledged e-mail, but not the other 2, however I had the ability to quickly produce custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental design template initially.

Buy Email Marketing Active Campaign Availability Check

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly simpler in that you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Buy Email Marketing Active Campaign Availability Check

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform resembles picking a partner – Buy Email Marketing Active Campaign Availability Check. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Buy Email Marketing Active Campaign  Availability CheckBuy Email Marketing Active Campaign Availability Check

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

Buy Email Marketing Active Campaign Availability Check

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform just since it’s cheaper on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber might be a good option.

Buy Email Marketing Active Campaign Availability Check

I generally don’t think prices needs to be a significant element in choosing the ideal e-mail marketing platform for your service. Having the right functions for your marketing strategy will eventually offset whatever rate distinctions you find. However, price is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign Availability Check

Buy Email Marketing Active Campaign Availability Check

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing information caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I believe the factor is since it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that people think it’s been composed by hand. We’ve even gotten a great deal of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around just send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Active Campaign Availability Check). If somebody opens your email however doesn’t click through to your deal it indicates that they were captivated by your subject line, but the deal wasn’t quite best for them.

Buy Email Marketing Active Campaign Availability Check

One of our most responded-to email campaigns is an easy e-mail that we send to everyone who participates in a Leadformly webinar however does not sign up for an account (Buy Email Marketing Active Campaign Availability Check). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly because …’.

When we initially began purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Buy Email Marketing Active Campaign  Availability CheckBuy Email Marketing Active Campaign Availability Check

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation series to automatically move clients between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Availability Check

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve results from their lead capture kinds. This automation series takes some strain off of our assistance team, as it implies that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our consumer success team need to believe about.

Buy Email Marketing Active Campaign Availability Check

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are lined up with the business’s bigger image vision and goals.

While non-traditional, using marketing automation to improve our brand-new staff member onboarding has actually made this procedure a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that get a task from our website to finish a short quiz that informs us more about them and how they resolve issues (Buy Email Marketing Active Campaign Availability Check).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the best fit. It likewise offers us a lot of insightful info about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Email Marketing Active Campaign Availability Check

Buy Email Marketing Active Campaign  Availability CheckBuy Email Marketing Active Campaign Availability Check

This quiz is sent through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and ensures that we just consider the very best candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our customers paid their invoices on time, there were always a few that needed a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for an invoice to be paid (Buy Email Marketing Active Campaign Availability Check). Not just was it simply as efficient as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it conserved me time!There are few tools that I completely advise daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including limitless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in in the beginning look.

Buy Email Marketing Active Campaign Availability Check

Buy Email Marketing Active Campaign  Availability CheckBuy Email Marketing Active Campaign Availability Check

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s similar to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the best e-mail marketing experience appearance to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The company organizes its strategies depending on the variety of subscribers you’re wanting to reach. Plans start at $9 per month for as much as 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus strategy that includes a number of features including client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Display, which uses both basic plans with minimal emails, and more expensive endless strategies. Buy Email Marketing Active Campaign Availability Check.

Buy Email Marketing Active Campaign Availability Check

ActiveCampaign offers a 14-day free trial that does not need a credit card. To get begun, all you require is your company name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise offers CRM and other functions that you might not plan to use, however show up on the dashboard anyway if you’re utilizing the free trial. Buy Email Marketing Active Campaign Availability Check. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Buy Email Marketing Active Campaign Availability Check

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. Buy Email Marketing Active Campaign Availability Check.

Before you include any contacts, though, you have to produce a list, much like with Campaign Monitor. When you develop a list, you need to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I checked out including e-mail, name, and birthday. It recognized email, but not the other 2, however I was able to quickly produce custom-made fields. You can also tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a fundamental design template first.

Buy Email Marketing Active Campaign Availability Check

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their templates are restricted, which is great with me, but their email editing experience is slightly much easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Buy Email Marketing Active Campaign Availability Check

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform is like choosing a spouse – Buy Email Marketing Active Campaign Availability Check. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Buy Email Marketing Active Campaign  Availability CheckBuy Email Marketing Active Campaign Availability Check

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Buy Email Marketing Active Campaign Availability Check

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an email marketing platform just due to the fact that it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 subscribers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Buy Email Marketing Active Campaign Availability Check

I generally don’t believe rates should be a major consider deciding the right e-mail marketing platform for your company. Having the right functions for your marketing technique will eventually offset whatever cost distinctions you discover. However, cost is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.