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The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing information caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the factor is because it sounds natural and includes enough personalisation (it references that they’re running a company) that people presume it’s been composed manually. We have actually even gotten a great deal of appreciation from people who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around only send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Active Campaign Refurbished Price). If somebody opens your email but doesn’t click through to your offer it indicates that they were interested by your subject line, but the deal wasn’t rather right for them.

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One of our most responded-to e-mail campaigns is a simple email that we send to everyone who participates in a Leadformly webinar however doesn’t register for an account (Buy Active Campaign Refurbished Price). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly since …’.

When we initially started investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

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While it’s suggested to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to immediately move customers in between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

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I need to confess, collecting NPS ratings in ActiveCampaign is challenging. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture forms. This automation sequence takes some strain off of our support group, as it indicates that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s important that we learn what triggered this. In ActiveCampaign, we instantly trigger a series that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s simple however is one less thing that our consumer success team requirement to consider.

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Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new staff member joins Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has actually made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that apply for a task from our site to finish a short quiz that informs us more about them and how they fix issues (Buy Active Campaign Refurbished Price).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise offers us a great deal of insightful info about prospects. For instance, one of our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

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This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we only think about the really best applicants to come in for an interview. I utilized to hate chasing up billings. While the majority of our customers paid their invoices on time, there were constantly a few that required a push or two.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert rather than a person requesting for a billing to be paid (Buy Active Campaign Refurbished Price). Not just was it simply as effective as me emailing them, it indicated I could stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I totally suggest on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glance.

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ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s equivalent to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its plans depending on the variety of customers you’re aiming to reach. Plans start at $9 per month for approximately 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that includes numerous features consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Display, which offers both fundamental strategies with restricted e-mails, and more expensive unlimited plans. Buy Active Campaign Refurbished Price.

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ActiveCampaign uses a 14-day free trial that does not require a charge card. To get begun, all you require is your business name and e-mail address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glance. It’s tough to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you may not prepare to use, however appear on the dashboard anyhow if you’re utilizing the totally free trial. Buy Active Campaign Refurbished Price. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and numerous more. This is another area where it bests Campaign Display, which has no 3rd party combination. Buy Active Campaign Refurbished Price.

Prior to you include any contacts, though, you have to develop a list, simply like with Campaign Display. When you produce a list, you need to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried including e-mail, name, and birthday. It recognized e-mail, however not the other two, but I had the ability to easily create customized fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a standard design template first.

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MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their design templates are limited, which is great with me, however their email modifying experience is somewhat much easier because you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a spouse – Buy Active Campaign Refurbished Price. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

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You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I have actually currently discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber might be a good option.

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I usually don’t believe prices needs to be a major consider deciding the ideal e-mail marketing platform for your service. Having the best functions for your marketing method will ultimately make up for whatever cost differences you discover. But, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing information caught from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Basically, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the reason is because it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that individuals presume it’s been composed manually. We’ve even gotten a lot of appreciation from people who have actually determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Buy Active Campaign Refurbished Price). If somebody opens your e-mail however does not click through to your deal it suggests that they were fascinated by your subject line, however the deal wasn’t quite right for them.

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One of our most responded-to email projects is a simple e-mail that we send to everyone who participates in a Leadformly webinar however doesn’t register for an account (Buy Active Campaign Refurbished Price). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we first started purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Buy  Active Campaign Refurbished PriceBuy Active Campaign Refurbished Price

While it’s implied to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve created automation sequences to instantly move clients between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

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I have to confess, gathering NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve results from their lead capture kinds. This automation series takes some pressure off of our assistance group, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and series. It’s basic but is one less thing that our customer success team need to think about.

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Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new staff member joins Venture Harbour, an automated e-mail sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to streamline our new staff member onboarding has actually made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that use for a task from our website to finish a brief quiz that informs us more about them and how they fix issues (Buy Active Campaign Refurbished Price).

At the end of the day, if you’re not willing to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the right fit. It also gives us a great deal of insightful information about candidates. For instance, among our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

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This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and ensures that we only think about the extremely best applicants to come in for an interview. I used to hate going after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting a billing to be paid (Buy Active Campaign Refurbished Price). Not only was it simply as reliable as me emailing them, it indicated I might stop sending an e-mail that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly suggest on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in initially look.

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ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help through live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some locations. For the finest e-mail marketing experience look to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its strategies depending upon the variety of subscribers you’re wanting to reach. Plans begin at $9 per month for as much as 500 contacts and unlimited emails. At each customer level, you can update to a Plus strategy that adds several features including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Monitor, which offers both fundamental strategies with limited e-mails, and more pricey unlimited plans. Buy Active Campaign Refurbished Price.

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ActiveCampaign offers a 14-day free trial that does not need a charge card. To begin, all you require is your company name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at first glance. It’s tough to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise offers CRM and other features that you might not prepare to utilize, but appear on the control panel anyhow if you’re utilizing the complimentary trial. Buy Active Campaign Refurbished Price. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Buy Active Campaign Refurbished Price.

Before you include any contacts, though, you need to develop a list, much like with Campaign Display. When you produce a list, you need to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried out adding e-mail, name, and birthday. It acknowledged email, however not the other two, however I was able to easily create custom-made fields. You can also tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, provided you make a fundamental template first.

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MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is extremely plain, however easy to navigate. Their templates are limited, which is great with me, however their email editing experience is a little simpler in that you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an email marketing platform is like picking a spouse – Buy Active Campaign Refurbished Price. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

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You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform just because it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

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I usually do not believe pricing ought to be a major element in choosing the right email marketing platform for your organisation. Having the ideal features for your marketing strategy will ultimately make up for whatever rate distinctions you discover. But, cost is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning out. MailChimp, is free below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.