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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve experimented with a lot is utilizing data captured from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this allows you to personalise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I believe the reason is because it sounds natural and includes adequate personalisation (it references that they’re running a firm) that individuals think it’s been written manually. We’ve even received a lot of praise from individuals who’ve determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around just send out the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Buy Active Campaign Promotional Code 80 Off). If somebody opens your email however does not click through to your offer it suggests that they were fascinated by your subject line, however the offer wasn’t rather best for them.

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One of our most responded-to e-mail campaigns is an easy e-mail that we send out to everybody who participates in a Leadformly webinar however doesn’t register for an account (Buy Active Campaign Promotional Code 80 Off). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

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While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move customers in between different actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

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I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture forms. This automation sequence takes some strain off of our assistance group, as it suggests that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we immediately trigger a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s simple however is one less thing that our client success group need to think of.

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Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new employee signs up with Venture Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to improve our new employee onboarding has made this procedure a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that get a job from our website to finish a brief test that informs us more about them and how they solve issues (Buy Active Campaign Promotional Code 80 Off).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the best fit. It likewise gives us a great deal of informative information about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

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This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with potential prospects, and ensures that we only consider the extremely best applicants to come in for an interview. I utilized to dislike chasing after up billings. While the majority of our clients paid their invoices on time, there were constantly a few that needed a nudge or more.

By sending out the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for an invoice to be paid (Buy Active Campaign Promotional Code 80 Off). Not only was it just as effective as me emailing them, it suggested I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are few tools that I totally suggest daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be tough to take in in the beginning glance.

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ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business arranges its strategies depending on the variety of subscribers you’re wanting to reach. Plans begin at $9 each month for up to 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that includes several features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Screen, which provides both fundamental strategies with limited emails, and more pricey limitless strategies. Buy Active Campaign Promotional Code 80 Off.

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ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To start, all you need is your business name and e-mail address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s difficult to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also provides CRM and other functions that you may not plan to use, but show up on the dashboard anyhow if you’re utilizing the totally free trial. Buy Active Campaign Promotional Code 80 Off. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party integration. Buy Active Campaign Promotional Code 80 Off.

Prior to you include any contacts, however, you have to produce a list, much like with Campaign Monitor. When you produce a list, you need to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I had the ability to easily produce custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a basic design template first.

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MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their design templates are restricted, which is fine with me, however their email editing experience is a little simpler because you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles choosing a spouse – Buy Active Campaign Promotional Code 80 Off. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

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You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually currently mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform just because it’s cheaper on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you don’t need much more than basic broadcasts and automations, AWeber might be an excellent choice.

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I usually do not believe pricing ought to be a major element in choosing the ideal e-mail marketing platform for your service. Having the ideal functions for your marketing technique will ultimately make up for whatever price differences you find. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

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The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using data recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this allows you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I suspect the reason is since it sounds natural and consists of enough personalisation (it referrals that they’re running a firm) that individuals believe it’s been composed by hand. We have actually even received a great deal of appreciation from people who’ve determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around only send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Active Campaign Promotional Code 80 Off). If someone opens your e-mail however doesn’t click through to your offer it implies that they were intrigued by your subject line, however the deal wasn’t quite best for them.

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One of our most responded-to e-mail campaigns is a basic e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Buy Active Campaign Promotional Code 80 Off). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly because …’.

When we first started buying tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

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While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to instantly move clients between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

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I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve arise from their lead capture types. This automation sequence takes some strain off of our support team, as it indicates that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s easy however is one less thing that our client success group requirement to consider.

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Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new worker joins Endeavor Harbour, an automated email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While unconventional, utilizing marketing automation to improve our new employee onboarding has made this procedure a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that look for a task from our website to complete a brief test that informs us more about them and how they solve issues (Buy Active Campaign Promotional Code 80 Off).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the best fit. It also offers us a great deal of informative information about prospects. For instance, among our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

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This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and ensures that we just think about the absolute best applicants to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their invoices on time, there were always a few that required a nudge or two.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than a person asking for an invoice to be paid (Buy Active Campaign Promotional Code 80 Off). Not only was it simply as effective as me emailing them, it implied I might stop sending an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly suggest on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of endless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in initially glance.

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ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance by means of live chat, however not by phone. It’s equivalent to Campaign Screen in many ways, though each bests the other one in some locations. For the finest e-mail marketing experience want to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The company organizes its strategies depending on the variety of subscribers you’re wanting to reach. Strategies begin at $9 each month for up to 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that adds several functions including consumer relationship management (CRM), a custom domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted emails, unlike Campaign Display, which provides both standard plans with limited emails, and more costly limitless strategies. Buy Active Campaign Promotional Code 80 Off.

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ActiveCampaign uses a 14-day free trial that does not need a credit card. To get begun, all you need is your business name and email address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise provides CRM and other functions that you might not plan to use, but show up on the control panel anyway if you’re utilizing the free trial. Buy Active Campaign Promotional Code 80 Off. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Buy Active Campaign Promotional Code 80 Off.

Before you add any contacts, though, you need to produce a list, much like with Campaign Monitor. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I checked out adding email, name, and birthday. It acknowledged e-mail, but not the other 2, however I was able to easily produce custom fields. You can also tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a basic design template initially.

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MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their templates are restricted, which is great with me, however their email modifying experience is a little easier because you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform is like picking a spouse – Buy Active Campaign Promotional Code 80 Off. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

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You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform even if it’s cheaper on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be a good option.

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I generally do not believe prices ought to be a major consider deciding the best email marketing platform for your organisation. Having the ideal features for your marketing technique will ultimately make up for whatever rate distinctions you find. But, cost is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning out. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.