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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data recorded from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Basically, this permits you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that people think it’s been written manually. We’ve even received a lot of praise from individuals who have actually determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails two times, however the 2nd time around only send out the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Buy Active Campaign Promotional Code 10 Off). If someone opens your e-mail but doesn’t click through to your offer it implies that they were captivated by your subject line, but the offer wasn’t quite right for them.

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Among our most responded-to email campaigns is a simple email that we send out to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Buy Active Campaign Promotional Code 10 Off). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not all set to use Leadformly since …’.

When we initially began purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

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While it’s implied to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move customers between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

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I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and get much better arise from their lead capture forms. This automation sequence takes some strain off of our assistance team, as it indicates that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we instantly trigger a series that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our client success group need to consider.

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Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new employee signs up with Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to improve our new worker onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that obtain a job from our site to finish a short quiz that informs us more about them and how they resolve issues (Buy Active Campaign Promotional Code 10 Off).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the ideal fit. It also offers us a lot of insightful details about prospects. For instance, among our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

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This test is sent out through a marketing automation series, which frees up hours of emailing back and forth with possible candidates, and ensures that we just consider the best candidates to come in for an interview. I utilized to hate going after up invoices. While most of our clients paid their billings on time, there were always a few that required a push or more.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and came throughout more as an alert instead of an individual requesting an invoice to be paid (Buy Active Campaign Promotional Code 10 Off). Not just was it simply as effective as me emailing them, it meant I could stop sending out an e-mail that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly advise daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including endless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in initially glance.

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ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s similar to Campaign Display in numerous ways, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business organizes its strategies depending upon the number of customers you’re wanting to reach. Plans start at $9 monthly for approximately 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus plan that adds a number of features consisting of client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which provides both standard plans with limited emails, and more costly unrestricted plans. Buy Active Campaign Promotional Code 10 Off.

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ActiveCampaign offers a 14-day free trial that does not need a charge card. To start, all you require is your business name and email address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s hard to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign also offers CRM and other features that you may not plan to use, but show up on the control panel anyhow if you’re using the totally free trial. Buy Active Campaign Promotional Code 10 Off. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another location where it bests Campaign Monitor, which has no third party combination. Buy Active Campaign Promotional Code 10 Off.

Prior to you include any contacts, though, you need to develop a list, just like with Campaign Monitor. When you develop a list, you require to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with adding email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to quickly develop custom-made fields. You can also tag contacts for simple searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a fundamental design template initially.

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MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is fine with me, however their email modifying experience is a little easier because you can produce inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform resembles selecting a partner – Buy Active Campaign Promotional Code 10 Off. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

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You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than standard broadcasts and automations, AWeber might be an excellent option.

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I typically do not think prices ought to be a major consider deciding the best e-mail marketing platform for your service. Having the ideal functions for your marketing technique will ultimately offset whatever price distinctions you find. However, price is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information captured from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this allows you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is since it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals presume it’s been written by hand. We have actually even received a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Buy Active Campaign Promotional Code 10 Off). If somebody opens your e-mail but doesn’t click through to your deal it suggests that they were captivated by your subject line, but the offer wasn’t rather right for them.

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One of our most responded-to e-mail projects is an easy e-mail that we send to everybody who participates in a Leadformly webinar but does not register for an account (Buy Active Campaign Promotional Code 10 Off). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

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While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move customers in between different steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

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I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve arise from their lead capture forms. This automation sequence takes some stress off of our assistance team, as it suggests that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we automatically trigger a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our client success group need to think about.

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Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new worker signs up with Venture Harbour, an automated email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new staff member onboarding has made this process a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that request a task from our site to finish a brief quiz that informs us more about them and how they solve issues (Buy Active Campaign Promotional Code 10 Off).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It likewise gives us a lot of informative details about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

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This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible prospects, and guarantees that we just consider the really best applicants to come in for an interview. I used to hate chasing up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and came across more as an alert instead of an individual asking for an invoice to be paid (Buy Active Campaign Promotional Code 10 Off). Not just was it simply as efficient as me emailing them, it indicated I could stop sending out an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly advise every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of limitless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in in the beginning look.

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ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the finest e-mail marketing experience want to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending on the number of subscribers you’re looking to reach. Plans start at $9 monthly for approximately 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous features including client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include endless emails, unlike Campaign Display, which uses both standard plans with limited e-mails, and more pricey unlimited strategies. Buy Active Campaign Promotional Code 10 Off.

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ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To start, all you require is your company name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s hard to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also provides CRM and other functions that you may not prepare to use, however reveal up on the dashboard anyway if you’re utilizing the complimentary trial. Buy Active Campaign Promotional Code 10 Off. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Screen, which has no 3rd celebration integration. Buy Active Campaign Promotional Code 10 Off.

Prior to you add any contacts, though, you have to develop a list, similar to with Campaign Screen. When you create a list, you require to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with including email, name, and birthday. It recognized e-mail, however not the other 2, however I was able to quickly create custom fields. You can likewise tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic template initially.

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MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is slightly much easier because you can develop inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform resembles picking a spouse – Buy Active Campaign Promotional Code 10 Off. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

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You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I’ve already discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform just due to the fact that it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber may be a great choice.

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I typically do not think prices ought to be a major consider choosing the right e-mail marketing platform for your service. Having the ideal functions for your marketing technique will eventually offset whatever price distinctions you find. But, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.