Buy Active Campaign Price Features

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The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve experimented with a lot is using data recorded from our Leadformly type to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to customise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I suspect the reason is because it sounds natural and consists of enough personalisation (it referrals that they’re running a firm) that individuals think it’s been written by hand. We have actually even received a great deal of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around just send the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Buy Active Campaign Price Features). If somebody opens your e-mail however doesn’t click through to your deal it means that they were captivated by your subject line, however the offer wasn’t rather ideal for them.

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One of our most responded-to e-mail campaigns is a basic e-mail that we send out to everybody who attends a Leadformly webinar however does not sign up for an account (Buy Active Campaign Price Features). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

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While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to immediately move customers between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

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I need to admit, collecting NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve outcomes from their lead capture types. This automation sequence takes some strain off of our support group, as it implies that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we immediately activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple however is one less thing that our client success team need to believe about.

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Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new worker joins Endeavor Harbour, an automatic email series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are aligned with the company’s larger picture vision and goals.

While unconventional, using marketing automation to improve our new staff member onboarding has made this process a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all candidates that use for a task from our site to complete a short test that tells us more about them and how they fix issues (Buy Active Campaign Price Features).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It also gives us a lot of insightful info about prospects. For example, among our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

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This quiz is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with possible candidates, and ensures that we only consider the absolute best candidates to come in for an interview. I used to dislike chasing after up billings. While most of our clients paid their invoices on time, there were always a few that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and came across more as an alert instead of an individual asking for an invoice to be paid (Buy Active Campaign Price Features). Not only was it simply as effective as me emailing them, it suggested I might stop sending an email that I disliked sending out– and it saved me time!There are few tools that I totally recommend every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in at first glance.

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ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s similar to Campaign Display in numerous ways, though each bests the other one in some locations. For the finest e-mail marketing experience appearance to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending upon the number of subscribers you’re seeking to reach. Strategies start at $9 monthly for approximately 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds numerous features consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Monitor, which uses both standard plans with restricted emails, and more pricey unrestricted strategies. Buy Active Campaign Price Features.

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ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To begin, all you need is your business name and e-mail address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing because ActiveCampaign likewise uses CRM and other features that you may not plan to use, however appear on the dashboard anyhow if you’re using the totally free trial. Buy Active Campaign Price Features. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Buy Active Campaign Price Features.

Prior to you add any contacts, however, you need to develop a list, much like with Campaign Display. When you create a list, you need to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to easily produce custom-made fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a fundamental template first.

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MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is somewhat simpler because you can create inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an email marketing platform resembles picking a spouse – Buy Active Campaign Price Features. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

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You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 customers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber might be a good option.

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I normally do not believe prices ought to be a significant consider deciding the right email marketing platform for your organisation. Having the best functions for your marketing technique will ultimately offset whatever price distinctions you find. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign Price Features

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The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using information recorded from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Generally, this allows you to personalise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I presume the reason is due to the fact that it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that individuals think it’s been written manually. We’ve even gotten a lot of praise from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Active Campaign Price Features). If someone opens your e-mail however doesn’t click through to your deal it means that they were intrigued by your subject line, but the offer wasn’t rather right for them.

Buy Active Campaign Price Features

One of our most responded-to email campaigns is a basic email that we send to everyone who goes to a Leadformly webinar however does not sign up for an account (Buy Active Campaign Price Features). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Buy  Active Campaign Price FeaturesBuy Active Campaign Price Features

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to immediately move customers in between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Active Campaign Price Features

I have to confess, gathering NPS scores in ActiveCampaign is not easy. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better arise from their lead capture types. This automation sequence takes some pressure off of our assistance team, as it means that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s important that we learn what triggered this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s easy however is one less thing that our customer success group need to think about.

Buy Active Campaign Price Features

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a new staff member joins Endeavor Harbour, an automatic email sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While unconventional, using marketing automation to enhance our brand-new staff member onboarding has actually made this process a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all candidates that request a task from our website to complete a brief quiz that informs us more about them and how they resolve problems (Buy Active Campaign Price Features).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a lot of insightful details about prospects. For instance, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Active Campaign Price Features

Buy  Active Campaign Price FeaturesBuy Active Campaign Price Features

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential prospects, and guarantees that we only consider the best candidates to come in for an interview. I used to hate chasing after up billings. While most of our customers paid their invoices on time, there were always a couple of that needed a nudge or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and came across more as an alert instead of an individual asking for a billing to be paid (Buy Active Campaign Price Features). Not only was it just as reliable as me emailing them, it indicated I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly recommend daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in initially glimpse.

Buy Active Campaign Price Features

Buy  Active Campaign Price FeaturesBuy Active Campaign Price Features

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The company arranges its strategies depending upon the number of customers you’re wanting to reach. Plans start at $9 monthly for up to 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that includes a number of features including client relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In in between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include endless emails, unlike Campaign Monitor, which provides both standard strategies with limited e-mails, and more pricey unlimited strategies. Buy Active Campaign Price Features.

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ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To begin, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise uses CRM and other functions that you may not prepare to utilize, however show up on the dashboard anyhow if you’re utilizing the totally free trial. Buy Active Campaign Price Features. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and many more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Buy Active Campaign Price Features.

Before you include any contacts, though, you need to develop a list, similar to with Campaign Monitor. When you develop a list, you require to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I checked out adding email, name, and birthday. It recognized e-mail, but not the other 2, but I was able to quickly create custom-made fields. You can also tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, offered you make a basic template first.

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MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their templates are restricted, which is fine with me, however their e-mail modifying experience is a little easier in that you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform is like selecting a spouse – Buy Active Campaign Price Features. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

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You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I’ve currently mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 customers or more, and you do not need a lot more than basic broadcasts and automations, AWeber might be an excellent option.

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I generally do not believe prices needs to be a major aspect in deciding the best e-mail marketing platform for your organisation. Having the ideal functions for your marketing technique will ultimately offset whatever rate distinctions you find. But, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just starting out. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.