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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using information captured from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I believe the reason is because it sounds natural and includes enough personalisation (it references that they’re running an agency) that individuals think it’s been written by hand. We’ve even received a great deal of appreciation from people who’ve recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, but the second time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Buy Active Campaign Online Coupons 50 Off). If someone opens your email however does not click through to your offer it means that they were interested by your subject line, however the offer wasn’t rather ideal for them.

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Among our most responded-to e-mail campaigns is an easy e-mail that we send out to everybody who participates in a Leadformly webinar but doesn’t register for an account (Buy Active Campaign Online Coupons 50 Off). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly since …’.

When we first began buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

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While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to automatically move customers in between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

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I have to confess, gathering NPS scores in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve outcomes from their lead capture types. This automation series takes some stress off of our assistance group, as it suggests that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s essential that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s simple but is one less thing that our customer success group requirement to think about.

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Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member signs up with Endeavor Harbour, an automated email series is triggered that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to streamline our new employee onboarding has actually made this procedure a lot simpler. We do not read CVs at Venture Harbour. Rather, we ask all prospects that request a job from our website to complete a brief test that tells us more about them and how they solve issues (Buy Active Campaign Online Coupons 50 Off).

At the end of the day, if you’re not prepared to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It likewise provides us a great deal of informative details about candidates. For instance, one of our values at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

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This test is sent through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and guarantees that we just think about the extremely best candidates to come in for an interview. I used to hate going after up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and discovered more as an alert rather than a person requesting for an invoice to be paid (Buy Active Campaign Online Coupons 50 Off). Not only was it just as efficient as me emailing them, it suggested I might stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly advise daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially glimpse.

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ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s comparable to Campaign Display in lots of methods, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending on the variety of subscribers you’re wanting to reach. Strategies begin at $9 per month for approximately 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that includes numerous functions including customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of limitless e-mails, unlike Campaign Screen, which provides both basic strategies with restricted e-mails, and more expensive endless strategies. Buy Active Campaign Online Coupons 50 Off.

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ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To get begun, all you require is your company name and email address. Next, you set up a password and then choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s tough to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise offers CRM and other features that you might not plan to use, but appear on the dashboard anyway if you’re utilizing the free trial. Buy Active Campaign Online Coupons 50 Off. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd celebration integration. Buy Active Campaign Online Coupons 50 Off.

Before you include any contacts, though, you need to develop a list, similar to with Campaign Screen. When you produce a list, you require to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I experimented with including email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to easily create custom fields. You can also tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, supplied you make a standard template initially.

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MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is really plain, but simple to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat much easier in that you can develop inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a spouse – Buy Active Campaign Online Coupons 50 Off. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

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You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I have actually already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber may be an excellent option.

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I normally do not believe prices should be a significant consider choosing the best e-mail marketing platform for your service. Having the right features for your marketing method will eventually make up for whatever rate differences you discover. However, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is free below 2,000 contacts. However changing is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

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The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually explored with a lot is using data recorded from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this allows you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is because it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that people presume it’s been written manually. We have actually even received a lot of appreciation from individuals who’ve identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Active Campaign Online Coupons 50 Off). If someone opens your email but doesn’t click through to your offer it means that they were captivated by your subject line, however the deal wasn’t quite right for them.

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Among our most responded-to email projects is a simple e-mail that we send out to everyone who attends a Leadformly webinar but does not sign up for an account (Buy Active Campaign Online Coupons 50 Off). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly because …’.

When we first started investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

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While it’s indicated to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move customers in between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

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I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our consumer success team requirement to believe about.

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Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a new staff member joins Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and goals.

While non-traditional, using marketing automation to simplify our brand-new staff member onboarding has made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that request a job from our site to finish a short test that informs us more about them and how they resolve issues (Buy Active Campaign Online Coupons 50 Off).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise gives us a great deal of informative information about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

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This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and makes sure that we only think about the best applicants to come in for an interview. I utilized to hate going after up billings. While most of our customers paid their billings on time, there were always a couple of that required a push or more.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than an individual asking for a billing to be paid (Buy Active Campaign Online Coupons 50 Off). Not only was it simply as effective as me emailing them, it implied I could stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I totally recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of unlimited e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in at very first look.

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ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the best email marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its plans depending on the variety of subscribers you’re looking to reach. Plans begin at $9 per month for up to 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus strategy that includes numerous features including client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include endless e-mails, unlike Campaign Display, which provides both fundamental strategies with minimal emails, and more expensive unlimited strategies. Buy Active Campaign Online Coupons 50 Off.

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ActiveCampaign provides a 14-day totally free trial that does not need a charge card. To begin, all you need is your company name and email address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also offers CRM and other features that you may not plan to utilize, but reveal up on the control panel anyway if you’re utilizing the complimentary trial. Buy Active Campaign Online Coupons 50 Off. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and lots of more. This is another location where it bests Campaign Screen, which has no 3rd celebration integration. Buy Active Campaign Online Coupons 50 Off.

Prior to you include any contacts, though, you need to create a list, just like with Campaign Monitor. When you develop a list, you require to provide it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out adding email, name, and birthday. It acknowledged e-mail, however not the other two, however I was able to quickly create custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a standard template initially.

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MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are limited, which is fine with me, however their e-mail editing experience is slightly simpler in that you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform is like picking a spouse – Buy Active Campaign Online Coupons 50 Off. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

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You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I have actually currently discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber might be a good option.

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I usually don’t think rates ought to be a significant element in choosing the right email marketing platform for your organisation. Having the best functions for your marketing strategy will eventually make up for whatever cost distinctions you find. However, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.