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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is utilizing information recorded from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I believe the factor is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that people think it’s been composed by hand. We’ve even received a great deal of praise from individuals who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails two times, however the second time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Buy Active Campaign On Sale). If somebody opens your email but doesn’t click through to your deal it implies that they were intrigued by your subject line, however the offer wasn’t quite best for them.

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Among our most responded-to email campaigns is a simple email that we send out to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (Buy Active Campaign On Sale). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not all set to use Leadformly because …’.

When we initially began purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

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While it’s implied to be used for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation series to automatically move clients between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

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I need to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve results from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it means that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we learn what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our client success group requirement to think about.

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Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new staff member signs up with Endeavor Harbour, an automatic email series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s bigger photo vision and goals.

While unconventional, using marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our website to complete a brief quiz that tells us more about them and how they resolve issues (Buy Active Campaign On Sale).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re definitely not the right fit. It also offers us a great deal of informative info about prospects. For example, one of our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

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This test is sent through a marketing automation series, which releases up hours of emailing back and forth with prospective prospects, and guarantees that we only consider the best applicants to come in for an interview. I utilized to hate chasing up invoices. While the majority of our customers paid their invoices on time, there were constantly a few that needed a nudge or two.

By sending out the email from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of a person asking for a billing to be paid (Buy Active Campaign On Sale). Not just was it simply as efficient as me emailing them, it implied I might stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I completely advise daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in at first look.

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ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some locations. For the best e-mail marketing experience appearance to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business organizes its plans depending on the number of customers you’re wanting to reach. Strategies start at $9 per month for up to 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that adds several features consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Display, which uses both fundamental strategies with restricted e-mails, and more expensive unlimited strategies. Buy Active Campaign On Sale.

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ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To start, all you require is your business name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s hard to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign likewise uses CRM and other features that you may not plan to use, however show up on the dashboard anyhow if you’re utilizing the free trial. Buy Active Campaign On Sale. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and many more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Buy Active Campaign On Sale.

Prior to you include any contacts, however, you need to create a list, similar to with Campaign Display. When you produce a list, you need to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried adding e-mail, name, and birthday. It recognized e-mail, however not the other two, however I had the ability to easily produce custom fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a basic template initially.

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MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to navigate. Their templates are limited, which is great with me, however their email modifying experience is somewhat much easier because you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform is like choosing a spouse – Buy Active Campaign On Sale. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

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You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an e-mail marketing platform simply because it’s less expensive on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber might be a good option.

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I normally do not believe rates needs to be a significant aspect in deciding the ideal e-mail marketing platform for your company. Having the best features for your marketing method will eventually make up for whatever price distinctions you discover. But, cost is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting out. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign On Sale

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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is utilizing data recorded from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the factor is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that individuals think it’s been written by hand. We have actually even received a great deal of appreciation from people who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Buy Active Campaign On Sale). If someone opens your e-mail but doesn’t click through to your deal it implies that they were interested by your subject line, however the deal wasn’t quite right for them.

Buy Active Campaign On Sale

One of our most responded-to email projects is an easy e-mail that we send to everyone who participates in a Leadformly webinar however doesn’t register for an account (Buy Active Campaign On Sale). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we first began investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Buy Active Campaign  On SaleBuy Active Campaign On Sale

While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to immediately move clients between different steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Buy Active Campaign On Sale

I have to admit, gathering NPS scores in ActiveCampaign is not easy. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve outcomes from their lead capture forms. This automation sequence takes some strain off of our assistance group, as it implies that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s simple but is one less thing that our consumer success team requirement to consider.

Buy Active Campaign On Sale

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new employee signs up with Endeavor Harbour, an automatic e-mail series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to streamline our new employee onboarding has made this process a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that obtain a job from our site to complete a short test that tells us more about them and how they resolve issues (Buy Active Campaign On Sale).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re definitely not the right fit. It likewise provides us a lot of informative details about prospects. For example, among our worths at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

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This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and makes sure that we just consider the best applicants to come in for an interview. I used to dislike chasing after up billings. While most of our customers paid their invoices on time, there were always a few that required a nudge or two.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Buy Active Campaign On Sale). Not only was it simply as reliable as me emailing them, it indicated I could stop sending an e-mail that I hated sending– and it conserved me time!There are few tools that I wholeheartedly advise daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning look.

Buy Active Campaign On Sale

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ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, however not by phone. It’s equivalent to Campaign Screen in many methods, though each bests the other one in some locations. For the finest email marketing experience look to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending upon the variety of subscribers you’re aiming to reach. Plans begin at $9 monthly for up to 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes numerous functions consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans consist of unlimited e-mails, unlike Campaign Display, which offers both basic plans with minimal emails, and more expensive unrestricted strategies. Buy Active Campaign On Sale.

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ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To start, all you need is your business name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at first look. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise offers CRM and other features that you might not prepare to utilize, but appear on the dashboard anyway if you’re utilizing the totally free trial. Buy Active Campaign On Sale. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and lots of more. This is another location where it bests Campaign Monitor, which has no third celebration integration. Buy Active Campaign On Sale.

Prior to you add any contacts, though, you need to produce a list, just like with Campaign Monitor. When you produce a list, you need to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried including e-mail, name, and birthday. It acknowledged email, but not the other 2, however I had the ability to quickly create custom-made fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a standard design template first.

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MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their templates are limited, which is fine with me, but their e-mail modifying experience is a little much easier because you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an e-mail marketing platform resembles picking a partner – Buy Active Campaign On Sale. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

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You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform simply because it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 customers or more, and you do not require much more than fundamental broadcasts and automations, AWeber may be a good option.

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I normally do not believe rates ought to be a significant consider choosing the right email marketing platform for your service. Having the right functions for your marketing technique will ultimately make up for whatever rate differences you find. However, rate is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.