Buy Active Campaign How Much Does It Cost

Buy Active Campaign How Much Does It Cost

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing information captured from our Leadformly type to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Generally, this allows you to customise the content in your e-mail projects using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I believe the reason is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running an agency) that individuals believe it’s been written by hand. We’ve even gotten a great deal of praise from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the second time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Active Campaign How Much Does It Cost). If somebody opens your e-mail but does not click through to your offer it implies that they were intrigued by your subject line, however the offer wasn’t quite best for them.

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Among our most responded-to e-mail projects is an easy email that we send out to everybody who participates in a Leadformly webinar but doesn’t sign up for an account (Buy Active Campaign How Much Does It Cost). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly since …’.

When we first started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

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While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move clients in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

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I need to admit, collecting NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture types. This automation series takes some pressure off of our support group, as it means that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our customer success group need to think about.

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Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member signs up with Venture Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a constant onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While unconventional, using marketing automation to streamline our new worker onboarding has actually made this process a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a task from our site to finish a brief test that informs us more about them and how they resolve problems (Buy Active Campaign How Much Does It Cost).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re certainly not the ideal fit. It also offers us a great deal of insightful information about prospects. For example, one of our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Buy Active Campaign How Much Does It Cost

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This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we only consider the very finest applicants to come in for an interview. I used to hate chasing after up invoices. While the bulk of our clients paid their billings on time, there were always a few that required a nudge or two.

By sending the e-mail from a ‘noreply@’ email address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than a person requesting for an invoice to be paid (Buy Active Campaign How Much Does It Cost). Not only was it just as effective as me emailing them, it indicated I could stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of limitless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in in the beginning glance.

Buy Active Campaign How Much Does It Cost

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ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, but not by phone. It’s equivalent to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the very best email marketing experience look to our Editors’ Option choices in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The business organizes its plans depending upon the variety of subscribers you’re wanting to reach. Strategies begin at $9 monthly for approximately 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus plan that includes several features consisting of customer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Display, which offers both basic strategies with limited e-mails, and more pricey unlimited plans. Buy Active Campaign How Much Does It Cost.

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ActiveCampaign offers a 14-day free trial that does not need a credit card. To get started, all you need is your business name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glimpse. It’s tough to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign likewise provides CRM and other functions that you might not plan to utilize, but appear on the dashboard anyway if you’re utilizing the complimentary trial. Buy Active Campaign How Much Does It Cost. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Buy Active Campaign How Much Does It Cost.

Before you include any contacts, however, you have to create a list, simply like with Campaign Monitor. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I checked out including e-mail, name, and birthday. It recognized e-mail, however not the other two, but I had the ability to quickly develop custom-made fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental design template first.

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MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is somewhat much easier because you can develop inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles selecting a partner – Buy Active Campaign How Much Does It Cost. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

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You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be a good choice.

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I generally don’t think prices must be a significant consider deciding the best e-mail marketing platform for your service. Having the ideal functions for your marketing strategy will ultimately offset whatever cost differences you discover. But, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign How Much Does It Cost

Buy Active Campaign How Much Does It Cost

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing information caught from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to personalise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I believe the reason is because it sounds natural and includes adequate personalisation (it references that they’re running an agency) that people presume it’s been written by hand. We have actually even gotten a lot of appreciation from people who have actually determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, but the second time around just send the e-mail to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Buy Active Campaign How Much Does It Cost). If someone opens your e-mail however doesn’t click through to your deal it suggests that they were intrigued by your subject line, however the deal wasn’t quite ideal for them.

Buy Active Campaign How Much Does It Cost

One of our most responded-to email projects is a simple email that we send out to everybody who participates in a Leadformly webinar but does not sign up for an account (Buy Active Campaign How Much Does It Cost). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly because …’.

When we first started buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Buy Active Campaign  How Much Does It CostBuy Active Campaign How Much Does It Cost

While it’s implied to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to instantly move clients between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Buy Active Campaign How Much Does It Cost

I have to confess, gathering NPS ratings in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve arise from their lead capture types. This automation series takes some strain off of our support group, as it means that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our customer success group need to consider.

Buy Active Campaign How Much Does It Cost

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and objectives.

While unconventional, using marketing automation to streamline our new staff member onboarding has made this process a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that request a task from our site to finish a brief test that tells us more about them and how they resolve issues (Buy Active Campaign How Much Does It Cost).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the right fit. It also provides us a lot of informative info about candidates. For example, among our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

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Buy Active Campaign  How Much Does It CostBuy Active Campaign How Much Does It Cost

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with possible candidates, and guarantees that we only think about the best applicants to come in for an interview. I used to dislike chasing after up invoices. While the bulk of our customers paid their billings on time, there were constantly a few that needed a push or 2.

By sending out the e-mail from a ‘noreply@’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (Buy Active Campaign How Much Does It Cost). Not only was it just as reliable as me emailing them, it implied I could stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I totally recommend on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in at very first look.

Buy Active Campaign How Much Does It Cost

Buy Active Campaign  How Much Does It CostBuy Active Campaign How Much Does It Cost

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company arranges its plans depending on the number of customers you’re seeking to reach. Plans start at $9 each month for as much as 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus strategy that adds several features consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Display, which provides both fundamental strategies with restricted e-mails, and more pricey limitless strategies. Buy Active Campaign How Much Does It Cost.

Buy Active Campaign How Much Does It Cost

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To start, all you need is your company name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s tough to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also uses CRM and other functions that you might not prepare to utilize, however reveal up on the dashboard anyway if you’re utilizing the totally free trial. Buy Active Campaign How Much Does It Cost. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another location where it bests Campaign Screen, which has no third party combination. Buy Active Campaign How Much Does It Cost.

Prior to you include any contacts, however, you need to develop a list, much like with Campaign Screen. When you produce a list, you require to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried including email, name, and birthday. It acknowledged email, however not the other two, however I had the ability to easily develop custom-made fields. You can also tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a basic template initially.

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MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their e-mail editing experience is somewhat easier in that you can develop inline images, and you can create a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform is like selecting a spouse – Buy Active Campaign How Much Does It Cost. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Buy Active Campaign  How Much Does It CostBuy Active Campaign How Much Does It Cost

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I’ve currently mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s cheaper on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 customers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber might be a great choice.

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I typically do not believe pricing should be a major consider choosing the best email marketing platform for your business. Having the ideal features for your marketing strategy will eventually make up for whatever price distinctions you find. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.