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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using information caught from our Leadformly form to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this permits you to customise the material in your email projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the factor is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that people believe it’s been composed manually. We’ve even received a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the second time around just send the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Active Campaign Fake Unboxing). If someone opens your e-mail but does not click through to your deal it means that they were interested by your subject line, but the offer wasn’t rather best for them.

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Among our most responded-to email campaigns is a basic e-mail that we send out to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Buy Active Campaign Fake Unboxing). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that many of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

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While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to immediately move customers between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

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I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture kinds. This automation sequence takes some stress off of our assistance team, as it implies that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we immediately activate a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and sequences. It’s easy but is one less thing that our customer success group need to think about.

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Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new employee joins Venture Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s larger picture vision and goals.

While non-traditional, using marketing automation to streamline our brand-new employee onboarding has actually made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that apply for a job from our site to complete a brief test that informs us more about them and how they solve issues (Buy Active Campaign Fake Unboxing).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It likewise gives us a great deal of informative info about prospects. For instance, among our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

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This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we just consider the extremely finest applicants to come in for an interview. I utilized to dislike chasing after up invoices. While the majority of our clients paid their invoices on time, there were constantly a few that required a nudge or 2.

By sending out the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert instead of a person requesting for an invoice to be paid (Buy Active Campaign Fake Unboxing). Not only was it just as efficient as me emailing them, it implied I might stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I totally suggest daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in initially glimpse.

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ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its plans depending on the number of customers you’re wanting to reach. Strategies begin at $9 each month for approximately 500 contacts and endless emails. At each customer level, you can update to a Plus plan that includes numerous features consisting of client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include limitless e-mails, unlike Campaign Display, which provides both fundamental plans with limited emails, and more pricey endless strategies. Buy Active Campaign Fake Unboxing.

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ActiveCampaign offers a 14-day free trial that does not need a charge card. To begin, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise provides CRM and other features that you might not plan to use, however appear on the control panel anyway if you’re utilizing the complimentary trial. Buy Active Campaign Fake Unboxing. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party integration. Buy Active Campaign Fake Unboxing.

Prior to you add any contacts, though, you need to produce a list, much like with Campaign Screen. When you develop a list, you require to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried including email, name, and birthday. It recognized email, however not the other two, however I had the ability to easily create custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a basic template first.

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MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their design templates are restricted, which is fine with me, however their email modifying experience is somewhat simpler because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like choosing a partner – Buy Active Campaign Fake Unboxing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

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You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform simply due to the fact that it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 customers or more, and you do not require far more than basic broadcasts and automations, AWeber may be a great choice.

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I generally don’t believe rates should be a major consider choosing the best email marketing platform for your business. Having the best functions for your marketing strategy will eventually offset whatever cost differences you find. However, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign Fake Unboxing

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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is utilizing information caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to customise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the reason is since it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that people think it’s been composed manually. We have actually even gotten a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Active Campaign Fake Unboxing). If somebody opens your e-mail but doesn’t click through to your offer it implies that they were fascinated by your subject line, however the offer wasn’t rather best for them.

Buy Active Campaign Fake Unboxing

One of our most responded-to email projects is a simple e-mail that we send out to everyone who participates in a Leadformly webinar but does not sign up for an account (Buy Active Campaign Fake Unboxing). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

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While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation sequences to instantly move customers in between different actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

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I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture kinds. This automation sequence takes some strain off of our support team, as it indicates that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically activate a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our customer success group need to think about.

Buy Active Campaign Fake Unboxing

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new staff member signs up with Endeavor Harbour, an automated email series is set off that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are aligned with the business’s larger image vision and objectives.

While unconventional, utilizing marketing automation to improve our new employee onboarding has made this process a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a task from our site to complete a short test that tells us more about them and how they fix problems (Buy Active Campaign Fake Unboxing).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the right fit. It likewise offers us a great deal of informative info about prospects. For example, one of our worths at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

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This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and guarantees that we just think about the best candidates to come in for an interview. I used to dislike going after up billings. While most of our customers paid their billings on time, there were always a few that needed a push or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting a billing to be paid (Buy Active Campaign Fake Unboxing). Not just was it just as efficient as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly suggest every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glimpse.

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ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s equivalent to Campaign Display in numerous ways, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The company organizes its plans depending upon the number of subscribers you’re seeking to reach. Strategies start at $9 monthly for approximately 500 contacts and endless emails. At each subscriber level, you can update to a Plus strategy that includes numerous functions consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Screen, which provides both standard strategies with minimal e-mails, and more pricey limitless plans. Buy Active Campaign Fake Unboxing.

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ActiveCampaign provides a 14-day free trial that does not need a charge card. To start, all you need is your business name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise uses CRM and other functions that you might not plan to use, but appear on the control panel anyhow if you’re using the totally free trial. Buy Active Campaign Fake Unboxing. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Buy Active Campaign Fake Unboxing.

Before you add any contacts, however, you have to produce a list, much like with Campaign Monitor. When you produce a list, you need to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with adding email, name, and birthday. It recognized e-mail, but not the other two, but I was able to easily create custom-made fields. You can also tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, provided you make a standard design template first.

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MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is a little easier in that you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an e-mail marketing platform is like picking a partner – Buy Active Campaign Fake Unboxing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

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You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I have actually already discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be a great option.

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I typically don’t believe prices must be a significant consider choosing the right email marketing platform for your business. Having the ideal features for your marketing technique will eventually offset whatever cost distinctions you find. However, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.