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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve experimented with a lot is using data recorded from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I believe the factor is because it sounds natural and includes enough personalisation (it references that they’re running a company) that individuals think it’s been written manually. We have actually even gotten a lot of appreciation from people who have actually identified that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails twice, however the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Active Campaign Email Marketing Where To Get). If someone opens your e-mail but doesn’t click through to your deal it means that they were fascinated by your subject line, but the offer wasn’t rather best for them.

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Among our most responded-to e-mail campaigns is a simple email that we send to everybody who participates in a Leadformly webinar however doesn’t register for an account (Buy Active Campaign Email Marketing Where To Get). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly because …’.

When we first began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Buy  Active Campaign Email Marketing Where To GetBuy Active Campaign Email Marketing Where To Get

While it’s indicated to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation series to automatically move clients between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

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I have to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better results from their lead capture kinds. This automation sequence takes some pressure off of our assistance team, as it indicates that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s simple however is one less thing that our consumer success group need to think about.

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Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Venture Harbour, an automated email sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While unconventional, using marketing automation to enhance our new worker onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our website to finish a short test that informs us more about them and how they fix issues (Buy Active Campaign Email Marketing Where To Get).

At the end of the day, if you’re not prepared to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of insightful info about candidates. For example, among our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

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This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and guarantees that we just consider the very finest applicants to come in for an interview. I utilized to hate chasing after up billings. While the majority of our clients paid their invoices on time, there were always a few that required a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert instead of a person requesting for a billing to be paid (Buy Active Campaign Email Marketing Where To Get). Not only was it just as reliable as me emailing them, it suggested I could stop sending out an email that I hated sending– and it conserved me time!There are few tools that I wholeheartedly suggest on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of unrestricted emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be difficult to take in at very first look.

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ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some areas. For the best email marketing experience look to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business organizes its plans depending on the number of customers you’re seeking to reach. Strategies start at $9 monthly for approximately 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus strategy that includes a number of functions including customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include endless emails, unlike Campaign Display, which uses both standard strategies with restricted emails, and more expensive unrestricted plans. Buy Active Campaign Email Marketing Where To Get.

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ActiveCampaign uses a 14-day free trial that does not require a credit card. To begin, all you require is your business name and e-mail address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glimpse. It’s hard to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise uses CRM and other functions that you may not plan to use, however reveal up on the dashboard anyhow if you’re utilizing the free trial. Buy Active Campaign Email Marketing Where To Get. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another location where it bests Campaign Monitor, which has no 3rd celebration integration. Buy Active Campaign Email Marketing Where To Get.

Prior to you add any contacts, though, you have to develop a list, similar to with Campaign Screen. When you develop a list, you require to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried including email, name, and birthday. It recognized email, but not the other two, but I had the ability to quickly create custom-made fields. You can also tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental design template initially.

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MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their templates are limited, which is fine with me, however their email modifying experience is slightly much easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Buy Active Campaign Email Marketing Where To Get. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

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You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber might be a good option.

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I typically don’t think pricing must be a significant consider choosing the ideal e-mail marketing platform for your service. Having the ideal features for your marketing strategy will eventually make up for whatever cost distinctions you discover. But, rate is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing information caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this enables you to customise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the reason is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running a firm) that individuals think it’s been composed manually. We have actually even gotten a great deal of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the 2nd time around only send out the email to the segment of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Buy Active Campaign Email Marketing Where To Get). If somebody opens your e-mail however does not click through to your offer it implies that they were fascinated by your subject line, however the deal wasn’t rather ideal for them.

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Among our most responded-to email projects is a basic e-mail that we send to everyone who attends a Leadformly webinar however does not sign up for an account (Buy Active Campaign Email Marketing Where To Get). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that most of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

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While it’s meant to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation series to immediately move customers in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

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I have to confess, gathering NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better arise from their lead capture types. This automation series takes some stress off of our assistance team, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s essential that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our customer success team need to consider.

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Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new worker signs up with Endeavor Harbour, an automated e-mail series is triggered that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While unconventional, utilizing marketing automation to streamline our new employee onboarding has made this process a lot much easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that request a task from our website to complete a short quiz that tells us more about them and how they resolve issues (Buy Active Campaign Email Marketing Where To Get).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise offers us a lot of informative info about prospects. For example, one of our values at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

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This quiz is sent through a marketing automation series, which releases up hours of emailing back and forth with prospective candidates, and makes sure that we just think about the absolute best candidates to come in for an interview. I used to hate going after up billings. While most of our customers paid their billings on time, there were always a few that required a nudge or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and discovered more as an alert instead of a person requesting an invoice to be paid (Buy Active Campaign Email Marketing Where To Get). Not just was it just as reliable as me emailing them, it implied I could stop sending out an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I totally suggest daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially glance.

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ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The company organizes its plans depending upon the variety of customers you’re seeking to reach. Plans begin at $9 monthly for as much as 500 contacts and limitless emails. At each customer level, you can update to a Plus plan that adds numerous features including customer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can decide for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include endless emails, unlike Campaign Monitor, which uses both standard plans with minimal emails, and more pricey limitless strategies. Buy Active Campaign Email Marketing Where To Get.

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ActiveCampaign offers a 14-day free trial that does not require a charge card. To get begun, all you need is your business name and e-mail address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise offers CRM and other functions that you might not prepare to use, however reveal up on the dashboard anyway if you’re using the complimentary trial. Buy Active Campaign Email Marketing Where To Get. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Buy Active Campaign Email Marketing Where To Get.

Prior to you include any contacts, however, you need to develop a list, similar to with Campaign Display. When you develop a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I was able to quickly develop custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a standard design template first.

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MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their templates are restricted, which is fine with me, but their email modifying experience is slightly simpler in that you can produce inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform is like selecting a spouse – Buy Active Campaign Email Marketing Where To Get. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

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You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform just because it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be an excellent choice.

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I normally do not think pricing must be a major consider deciding the right e-mail marketing platform for your organisation. Having the right features for your marketing method will ultimately make up for whatever rate differences you discover. But, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.