Buy Active Campaign Email Marketing Used

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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using information captured from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this permits you to personalise the material in your email projects using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I think the factor is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that people believe it’s been composed manually. We have actually even gotten a lot of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around just send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Buy Active Campaign Email Marketing Used). If somebody opens your e-mail however does not click through to your deal it indicates that they were fascinated by your subject line, but the offer wasn’t rather right for them.

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Among our most responded-to email projects is an easy email that we send to everyone who participates in a Leadformly webinar but does not register for an account (Buy Active Campaign Email Marketing Used). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we first started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Buy Active Campaign Email Marketing UsedBuy Active Campaign Email Marketing Used

While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move clients in between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Buy Active Campaign Email Marketing Used

I need to admit, gathering NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture forms. This automation sequence takes some pressure off of our assistance team, as it means that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s simple however is one less thing that our customer success group requirement to consider.

Buy Active Campaign Email Marketing Used

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automated e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are aligned with the company’s larger image vision and goals.

While unconventional, using marketing automation to streamline our brand-new staff member onboarding has made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that look for a job from our website to complete a short quiz that informs us more about them and how they fix problems (Buy Active Campaign Email Marketing Used).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise provides us a lot of informative information about prospects. For example, one of our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Buy Active Campaign Email Marketing Used

Buy Active Campaign Email Marketing UsedBuy Active Campaign Email Marketing Used

This quiz is sent through a marketing automation series, which frees up hours of emailing back and forth with possible prospects, and makes sure that we just consider the extremely finest applicants to come in for an interview. I used to hate going after up billings. While the majority of our clients paid their billings on time, there were constantly a couple of that needed a nudge or two.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my personal email address it depersonalised the message and discovered more as an alert instead of an individual requesting for a billing to be paid (Buy Active Campaign Email Marketing Used). Not only was it just as efficient as me emailing them, it suggested I might stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I completely advise daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unlimited e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in in the beginning glance.

Buy Active Campaign Email Marketing Used

Buy Active Campaign Email Marketing UsedBuy Active Campaign Email Marketing Used

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, but not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The company organizes its plans depending on the variety of subscribers you’re looking to reach. Strategies start at $9 each month for up to 500 contacts and unrestricted emails. At each customer level, you can update to a Plus plan that includes a number of functions consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted emails, unlike Campaign Screen, which uses both standard strategies with minimal e-mails, and more pricey limitless plans. Buy Active Campaign Email Marketing Used.

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ActiveCampaign uses a 14-day free trial that does not require a charge card. To get started, all you need is your business name and e-mail address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glimpse. It’s difficult to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise provides CRM and other functions that you may not plan to use, however appear on the dashboard anyway if you’re using the free trial. Buy Active Campaign Email Marketing Used. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Buy Active Campaign Email Marketing Used.

Prior to you include any contacts, however, you need to develop a list, similar to with Campaign Screen. When you develop a list, you need to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried adding email, name, and birthday. It recognized email, however not the other two, but I had the ability to quickly produce custom fields. You can also tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a fundamental design template first.

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MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their templates are limited, which is fine with me, however their email modifying experience is somewhat much easier because you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like selecting a partner – Buy Active Campaign Email Marketing Used. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Buy Active Campaign Email Marketing UsedBuy Active Campaign Email Marketing Used

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I have actually already pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber might be a great option.

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I typically don’t believe rates ought to be a significant consider choosing the ideal e-mail marketing platform for your service. Having the best functions for your marketing strategy will ultimately offset whatever rate distinctions you discover. However, cost is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign Email Marketing Used

Buy Active Campaign Email Marketing Used

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is using information recorded from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this enables you to customise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I believe the factor is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running a company) that individuals believe it’s been composed manually. We’ve even gotten a lot of praise from people who’ve determined that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, however the 2nd time around only send the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Active Campaign Email Marketing Used). If somebody opens your email but doesn’t click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Buy Active Campaign Email Marketing Used

One of our most responded-to email campaigns is a simple email that we send out to everybody who goes to a Leadformly webinar however doesn’t register for an account (Buy Active Campaign Email Marketing Used). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first started investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Buy Active Campaign Email Marketing UsedBuy Active Campaign Email Marketing Used

While it’s meant to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation series to automatically move customers in between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Active Campaign Email Marketing Used

I have to confess, collecting NPS scores in ActiveCampaign is not simple. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better outcomes from their lead capture forms. This automation sequence takes some stress off of our support team, as it implies that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s crucial that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s simple but is one less thing that our consumer success team need to consider.

Buy Active Campaign Email Marketing Used

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new staff member signs up with Endeavor Harbour, an automatic e-mail series is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that use for a job from our site to finish a short test that tells us more about them and how they solve issues (Buy Active Campaign Email Marketing Used).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It likewise provides us a great deal of informative information about prospects. For instance, among our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Active Campaign Email Marketing Used

Buy Active Campaign Email Marketing UsedBuy Active Campaign Email Marketing Used

This test is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with prospective prospects, and makes sure that we only think about the really finest applicants to come in for an interview. I used to hate chasing up billings. While the majority of our customers paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert instead of a person requesting a billing to be paid (Buy Active Campaign Email Marketing Used). Not only was it simply as reliable as me emailing them, it indicated I could stop sending out an email that I disliked sending out– and it saved me time!There are couple of tools that I completely recommend every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in in the beginning look.

Buy Active Campaign Email Marketing Used

Buy Active Campaign Email Marketing UsedBuy Active Campaign Email Marketing Used

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid via live chat, however not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some locations. For the finest e-mail marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The business organizes its plans depending on the number of subscribers you’re looking to reach. Plans begin at $9 per month for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that adds several functions including customer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited emails, unlike Campaign Screen, which uses both basic strategies with restricted e-mails, and more expensive limitless strategies. Buy Active Campaign Email Marketing Used.

Buy Active Campaign Email Marketing Used

ActiveCampaign provides a 14-day free trial that does not need a charge card. To start, all you need is your company name and email address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s difficult to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise uses CRM and other functions that you might not plan to utilize, but appear on the dashboard anyhow if you’re using the totally free trial. Buy Active Campaign Email Marketing Used. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Monitor, which has no third party integration. Buy Active Campaign Email Marketing Used.

Prior to you add any contacts, however, you have to create a list, much like with Campaign Display. When you create a list, you need to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized email, however not the other 2, however I was able to easily create customized fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a fundamental template first.

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MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their templates are limited, which is great with me, however their email modifying experience is slightly much easier in that you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a partner – Buy Active Campaign Email Marketing Used. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Buy Active Campaign Email Marketing UsedBuy Active Campaign Email Marketing Used

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already mentioned.

Buy Active Campaign Email Marketing Used

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform just due to the fact that it’s less expensive on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require far more than basic broadcasts and automations, AWeber might be a good option.

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I usually don’t think prices must be a significant element in deciding the right email marketing platform for your organisation. Having the ideal functions for your marketing method will eventually make up for whatever rate differences you find. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.