Buy Active Campaign Email Marketing Price Range

Buy Active Campaign Email Marketing Price Range

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using information caught from our Leadformly type to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Basically, this allows you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that people suspect it’s been composed manually. We have actually even received a lot of praise from people who have actually determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails twice, however the 2nd time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Buy Active Campaign Email Marketing Price Range). If someone opens your e-mail but does not click through to your deal it means that they were intrigued by your subject line, but the offer wasn’t quite best for them.

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One of our most responded-to e-mail projects is an easy email that we send to everyone who participates in a Leadformly webinar but does not register for an account (Buy Active Campaign Email Marketing Price Range). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Buy Active Campaign Email Marketing Price RangeBuy Active Campaign Email Marketing Price Range

While it’s indicated to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation series to immediately move customers in between various steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Buy Active Campaign Email Marketing Price Range

I need to admit, gathering NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve outcomes from their lead capture kinds. This automation series takes some stress off of our support team, as it indicates that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s essential that we discover what caused this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and then adds/removes them from the correct lists and sequences. It’s easy but is one less thing that our customer success team requirement to believe about.

Buy Active Campaign Email Marketing Price Range

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker joins Venture Harbour, an automatic email sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While unconventional, using marketing automation to improve our new employee onboarding has actually made this process a lot simpler. We do not read CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our site to complete a short quiz that informs us more about them and how they fix problems (Buy Active Campaign Email Marketing Price Range).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a great deal of insightful details about prospects. For instance, one of our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Buy Active Campaign Email Marketing Price Range

Buy Active Campaign Email Marketing Price RangeBuy Active Campaign Email Marketing Price Range

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible candidates, and ensures that we just think about the absolute best applicants to come in for an interview. I used to dislike chasing after up invoices. While the majority of our customers paid their billings on time, there were constantly a couple of that required a nudge or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and came across more as an alert instead of a person requesting for a billing to be paid (Buy Active Campaign Email Marketing Price Range). Not just was it just as efficient as me emailing them, it meant I could stop sending an email that I hated sending out– and it conserved me time!There are few tools that I totally advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially glance.

Buy Active Campaign Email Marketing Price Range

Buy Active Campaign Email Marketing Price RangeBuy Active Campaign Email Marketing Price Range

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company organizes its strategies depending on the number of subscribers you’re looking to reach. Plans start at $9 each month for as much as 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that includes numerous features including customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which provides both fundamental strategies with minimal e-mails, and more costly unrestricted strategies. Buy Active Campaign Email Marketing Price Range.

Buy Active Campaign Email Marketing Price Range

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get started, all you require is your business name and email address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also offers CRM and other features that you might not prepare to utilize, but appear on the control panel anyway if you’re utilizing the complimentary trial. Buy Active Campaign Email Marketing Price Range. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Buy Active Campaign Email Marketing Price Range.

Prior to you add any contacts, though, you need to produce a list, similar to with Campaign Monitor. When you produce a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I checked out adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I was able to quickly produce custom fields. You can also tag contacts for easy browsing. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a standard template initially.

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MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is really plain, however easy to navigate. Their design templates are limited, which is fine with me, but their email editing experience is somewhat much easier because you can produce inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like choosing a spouse – Buy Active Campaign Email Marketing Price Range. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Buy Active Campaign Email Marketing Price RangeBuy Active Campaign Email Marketing Price Range

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

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I usually do not believe prices ought to be a significant factor in deciding the best email marketing platform for your company. Having the right functions for your marketing technique will eventually offset whatever cost differences you find. But, cost is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just starting out. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so just select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign Email Marketing Price Range

Buy Active Campaign Email Marketing Price Range

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using information caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Generally, this permits you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I believe the factor is because it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that individuals think it’s been composed manually. We’ve even gotten a lot of appreciation from people who’ve recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around only send out the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Active Campaign Email Marketing Price Range). If someone opens your e-mail but does not click through to your deal it means that they were interested by your subject line, but the deal wasn’t quite ideal for them.

Buy Active Campaign Email Marketing Price Range

Among our most responded-to email campaigns is a basic e-mail that we send to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Buy Active Campaign Email Marketing Price Range). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first began purchasing tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Buy Active Campaign Email Marketing Price RangeBuy Active Campaign Email Marketing Price Range

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation series to automatically move customers between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Buy Active Campaign Email Marketing Price Range

I have to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve arise from their lead capture forms. This automation series takes some stress off of our assistance group, as it means that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our customer success team need to think about.

Buy Active Campaign Email Marketing Price Range

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new employee signs up with Venture Harbour, an automatic email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While non-traditional, using marketing automation to improve our new staff member onboarding has actually made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a task from our website to finish a brief quiz that informs us more about them and how they solve problems (Buy Active Campaign Email Marketing Price Range).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It also provides us a lot of insightful information about prospects. For instance, one of our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Buy Active Campaign Email Marketing Price Range

Buy Active Campaign Email Marketing Price RangeBuy Active Campaign Email Marketing Price Range

This test is sent out through a marketing automation series, which frees up hours of emailing backward and forward with prospective prospects, and guarantees that we just consider the absolute best candidates to come in for an interview. I used to dislike going after up billings. While most of our clients paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and came throughout more as an alert instead of an individual requesting for a billing to be paid (Buy Active Campaign Email Marketing Price Range). Not just was it simply as effective as me emailing them, it meant I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I completely suggest on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in in the beginning glimpse.

Buy Active Campaign Email Marketing Price Range

Buy Active Campaign Email Marketing Price RangeBuy Active Campaign Email Marketing Price Range

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, but not by phone. It’s comparable to Campaign Display in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending on the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for up to 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus plan that adds a number of features consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In between, you can decide for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted emails, unlike Campaign Display, which uses both standard plans with limited emails, and more expensive endless strategies. Buy Active Campaign Email Marketing Price Range.

Buy Active Campaign Email Marketing Price Range

ActiveCampaign uses a 14-day free trial that does not require a charge card. To begin, all you need is your business name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s tough to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign also provides CRM and other features that you might not plan to utilize, however appear on the control panel anyhow if you’re utilizing the free trial. Buy Active Campaign Email Marketing Price Range. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Buy Active Campaign Email Marketing Price Range.

Prior to you add any contacts, however, you have to create a list, much like with Campaign Display. When you develop a list, you require to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I tried adding email, name, and birthday. It recognized e-mail, but not the other 2, however I was able to easily develop custom-made fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, provided you make a fundamental design template initially.

Buy Active Campaign Email Marketing Price Range

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is very plain, however easy to navigate. Their design templates are restricted, which is fine with me, however their email modifying experience is a little simpler because you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Buy Active Campaign Email Marketing Price Range

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform is like selecting a partner – Buy Active Campaign Email Marketing Price Range. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Buy Active Campaign Email Marketing Price RangeBuy Active Campaign Email Marketing Price Range

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Buy Active Campaign Email Marketing Price Range

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little organisation with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber may be an excellent choice.

Buy Active Campaign Email Marketing Price Range

I generally don’t believe rates needs to be a major factor in deciding the best email marketing platform for your company. Having the best features for your marketing method will ultimately offset whatever price differences you find. But, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.