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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is using information caught from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Basically, this enables you to personalise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I believe the factor is since it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that people believe it’s been written manually. We’ve even gotten a lot of praise from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Active Campaign Email Marketing For Sale Used). If someone opens your e-mail but does not click through to your offer it indicates that they were captivated by your subject line, however the offer wasn’t rather best for them.

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Among our most responded-to e-mail campaigns is a simple e-mail that we send to everybody who attends a Leadformly webinar however does not register for an account (Buy Active Campaign Email Marketing For Sale Used). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly because …’.

When we first started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Buy Active Campaign  Email Marketing For Sale UsedBuy Active Campaign Email Marketing For Sale Used

While it’s indicated to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually developed automation series to automatically move clients between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

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I need to confess, collecting NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better arise from their lead capture kinds. This automation sequence takes some pressure off of our support team, as it indicates that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our client success team requirement to think about.

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Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new worker joins Venture Harbour, an automated email series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are lined up with the business’s larger image vision and goals.

While non-traditional, using marketing automation to improve our new employee onboarding has made this process a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that get a job from our website to finish a short test that tells us more about them and how they resolve problems (Buy Active Campaign Email Marketing For Sale Used).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of informative info about candidates. For example, one of our worths at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Active Campaign Email Marketing For Sale Used

Buy Active Campaign  Email Marketing For Sale UsedBuy Active Campaign Email Marketing For Sale Used

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and guarantees that we only think about the absolute best applicants to come in for an interview. I utilized to hate chasing after up billings. While the bulk of our clients paid their billings on time, there were always a few that required a nudge or more.

By sending the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (Buy Active Campaign Email Marketing For Sale Used). Not only was it just as effective as me emailing them, it implied I might stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly advise every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in at first glimpse.

Buy Active Campaign Email Marketing For Sale Used

Buy Active Campaign  Email Marketing For Sale UsedBuy Active Campaign Email Marketing For Sale Used

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best email marketing experience appearance to our Editors’ Option choices in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending on the variety of subscribers you’re seeking to reach. Plans begin at $9 each month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds numerous features including consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of endless e-mails, unlike Campaign Display, which offers both basic plans with limited e-mails, and more pricey limitless plans. Buy Active Campaign Email Marketing For Sale Used.

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ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get going, all you require is your business name and e-mail address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign also provides CRM and other features that you might not prepare to utilize, but appear on the control panel anyway if you’re utilizing the complimentary trial. Buy Active Campaign Email Marketing For Sale Used. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another area where it bests Campaign Monitor, which has no third celebration combination. Buy Active Campaign Email Marketing For Sale Used.

Before you add any contacts, however, you have to create a list, much like with Campaign Screen. When you develop a list, you require to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I attempted out including email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly develop customized fields. You can also tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a basic template first.

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MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is very plain, but simple to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is slightly simpler because you can develop inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a spouse – Buy Active Campaign Email Marketing For Sale Used. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Buy Active Campaign  Email Marketing For Sale UsedBuy Active Campaign Email Marketing For Sale Used

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need a lot more than basic broadcasts and automations, AWeber might be an excellent choice.

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I generally don’t think pricing ought to be a major consider choosing the best email marketing platform for your company. Having the right features for your marketing method will ultimately offset whatever price distinctions you find. However, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign Email Marketing For Sale Used

Buy Active Campaign Email Marketing For Sale Used

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explored with a lot is using data caught from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Basically, this allows you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the reason is since it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that people think it’s been composed manually. We have actually even gotten a lot of praise from individuals who’ve identified that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around only send the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Active Campaign Email Marketing For Sale Used). If someone opens your e-mail but does not click through to your offer it indicates that they were intrigued by your subject line, however the offer wasn’t rather best for them.

Buy Active Campaign Email Marketing For Sale Used

Among our most responded-to email campaigns is a basic email that we send out to everyone who goes to a Leadformly webinar however doesn’t register for an account (Buy Active Campaign Email Marketing For Sale Used). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly since …’.

When we first began purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Buy Active Campaign  Email Marketing For Sale UsedBuy Active Campaign Email Marketing For Sale Used

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to instantly move customers in between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Buy Active Campaign Email Marketing For Sale Used

I need to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and get much better results from their lead capture types. This automation sequence takes some pressure off of our support group, as it suggests that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s simple but is one less thing that our customer success team need to consider.

Buy Active Campaign Email Marketing For Sale Used

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new employee joins Endeavor Harbour, an automated e-mail sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s larger image vision and goals.

While unconventional, utilizing marketing automation to simplify our brand-new staff member onboarding has made this process a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that use for a task from our site to complete a short test that informs us more about them and how they solve issues (Buy Active Campaign Email Marketing For Sale Used).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the right fit. It also gives us a lot of insightful info about prospects. For instance, one of our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Buy Active Campaign Email Marketing For Sale Used

Buy Active Campaign  Email Marketing For Sale UsedBuy Active Campaign Email Marketing For Sale Used

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and guarantees that we only think about the very best candidates to come in for an interview. I used to dislike going after up invoices. While the bulk of our clients paid their invoices on time, there were always a couple of that needed a nudge or 2.

By sending the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting for a billing to be paid (Buy Active Campaign Email Marketing For Sale Used). Not just was it just as efficient as me emailing them, it indicated I could stop sending out an email that I hated sending out– and it saved me time!There are couple of tools that I completely suggest daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including limitless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in at very first glance.

Buy Active Campaign Email Marketing For Sale Used

Buy Active Campaign  Email Marketing For Sale UsedBuy Active Campaign Email Marketing For Sale Used

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s similar to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company arranges its plans depending on the variety of customers you’re seeking to reach. Strategies start at $9 each month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that includes numerous features including customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted emails, unlike Campaign Display, which offers both basic plans with limited emails, and more pricey endless strategies. Buy Active Campaign Email Marketing For Sale Used.

Buy Active Campaign Email Marketing For Sale Used

ActiveCampaign offers a 14-day free trial that does not require a credit card. To begin, all you require is your business name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also provides CRM and other functions that you may not prepare to use, but appear on the dashboard anyway if you’re utilizing the free trial. Buy Active Campaign Email Marketing For Sale Used. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Buy Active Campaign Email Marketing For Sale Used.

Before you add any contacts, however, you need to develop a list, much like with Campaign Display. When you produce a list, you need to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried out including e-mail, name, and birthday. It acknowledged email, however not the other 2, however I had the ability to quickly create custom fields. You can also tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a basic design template initially.

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MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is slightly simpler because you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles picking a partner – Buy Active Campaign Email Marketing For Sale Used. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Buy Active Campaign  Email Marketing For Sale UsedBuy Active Campaign Email Marketing For Sale Used

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I’ve currently pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need a lot more than basic broadcasts and automations, AWeber may be an excellent option.

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I typically do not think prices ought to be a major aspect in choosing the right email marketing platform for your business. Having the right features for your marketing technique will ultimately make up for whatever price differences you discover. However, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.