Buy Active Campaign Email Marketing Cost

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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using data captured from our Leadformly form to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this enables you to customise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I believe the reason is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that individuals believe it’s been composed by hand. We’ve even gotten a lot of appreciation from people who’ve identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails two times, but the 2nd time around only send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Buy Active Campaign Email Marketing Cost). If somebody opens your email but doesn’t click through to your deal it indicates that they were interested by your subject line, but the deal wasn’t rather best for them.

Buy Active Campaign Email Marketing Cost

Among our most responded-to e-mail projects is a basic e-mail that we send out to everybody who participates in a Leadformly webinar however does not register for an account (Buy Active Campaign Email Marketing Cost). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly since …’.

When we first started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Buy Active Campaign  Email Marketing CostBuy Active Campaign Email Marketing Cost

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to instantly move clients between different actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

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I need to confess, collecting NPS scores in ActiveCampaign is challenging. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get better outcomes from their lead capture types. This automation sequence takes some stress off of our assistance team, as it means that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s simple but is one less thing that our consumer success team need to think of.

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Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee signs up with Venture Harbour, an automatic email series is activated that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While unconventional, using marketing automation to enhance our new employee onboarding has actually made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that obtain a job from our site to complete a brief quiz that tells us more about them and how they resolve problems (Buy Active Campaign Email Marketing Cost).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the best fit. It also offers us a lot of insightful details about candidates. For instance, among our worths at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Buy Active Campaign Email Marketing Cost

Buy Active Campaign  Email Marketing CostBuy Active Campaign Email Marketing Cost

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we only consider the absolute best applicants to come in for an interview. I utilized to hate chasing after up invoices. While the majority of our clients paid their invoices on time, there were constantly a few that needed a push or 2.

By sending out the e-mail from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and encountered more as an alert rather than a person requesting a billing to be paid (Buy Active Campaign Email Marketing Cost). Not just was it simply as efficient as me emailing them, it indicated I might stop sending an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I totally recommend on an everyday basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including unlimited e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in at first glance.

Buy Active Campaign Email Marketing Cost

Buy Active Campaign  Email Marketing CostBuy Active Campaign Email Marketing Cost

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some areas. For the finest email marketing experience aim to our Editors’ Option picks in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business arranges its strategies depending on the variety of subscribers you’re wanting to reach. Plans start at $9 per month for approximately 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that adds a number of features including customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited emails, unlike Campaign Monitor, which offers both basic plans with minimal emails, and more costly unrestricted plans. Buy Active Campaign Email Marketing Cost.

Buy Active Campaign Email Marketing Cost

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To begin, all you need is your business name and email address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign also uses CRM and other features that you might not prepare to utilize, however show up on the control panel anyway if you’re utilizing the free trial. Buy Active Campaign Email Marketing Cost. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and lots of more. This is another area where it bests Campaign Screen, which has no third celebration integration. Buy Active Campaign Email Marketing Cost.

Before you add any contacts, however, you need to develop a list, similar to with Campaign Display. When you produce a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried adding email, name, and birthday. It acknowledged email, however not the other 2, but I had the ability to easily develop custom fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a standard template first.

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MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their templates are restricted, which is fine with me, however their email modifying experience is a little much easier in that you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a spouse – Buy Active Campaign Email Marketing Cost. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Buy Active Campaign  Email Marketing CostBuy Active Campaign Email Marketing Cost

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little organisation with 5,000 subscribers or more, and you do not need far more than basic broadcasts and automations, AWeber may be an excellent choice.

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I generally don’t think rates must be a significant aspect in choosing the ideal email marketing platform for your company. Having the right features for your marketing method will eventually offset whatever cost differences you discover. However, price is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign Email Marketing Cost

Buy Active Campaign Email Marketing Cost

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing data recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this enables you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I suspect the factor is since it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that individuals think it’s been composed manually. We’ve even received a lot of praise from individuals who have actually determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around just send out the email to the segment of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Active Campaign Email Marketing Cost). If somebody opens your email but does not click through to your deal it means that they were intrigued by your subject line, however the offer wasn’t rather right for them.

Buy Active Campaign Email Marketing Cost

Among our most responded-to email projects is an easy email that we send to everyone who goes to a Leadformly webinar however does not register for an account (Buy Active Campaign Email Marketing Cost). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly since …’.

When we initially began purchasing tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Buy Active Campaign  Email Marketing CostBuy Active Campaign Email Marketing Cost

While it’s suggested to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation series to automatically move clients between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Buy Active Campaign Email Marketing Cost

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture types. This automation sequence takes some strain off of our support team, as it suggests that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our consumer success group need to believe about.

Buy Active Campaign Email Marketing Cost

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a new worker signs up with Venture Harbour, an automated email series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, using marketing automation to enhance our new employee onboarding has actually made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a task from our site to finish a brief test that informs us more about them and how they resolve problems (Buy Active Campaign Email Marketing Cost).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the best fit. It also gives us a great deal of insightful info about candidates. For example, one of our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Buy Active Campaign Email Marketing Cost

Buy Active Campaign  Email Marketing CostBuy Active Campaign Email Marketing Cost

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and guarantees that we just think about the absolute best applicants to come in for an interview. I utilized to hate chasing up billings. While the bulk of our customers paid their invoices on time, there were always a couple of that required a nudge or 2.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting an invoice to be paid (Buy Active Campaign Email Marketing Cost). Not only was it just as effective as me emailing them, it implied I might stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly suggest daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in initially glimpse.

Buy Active Campaign Email Marketing Cost

Buy Active Campaign  Email Marketing CostBuy Active Campaign Email Marketing Cost

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some locations. For the finest email marketing experience look to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending on the number of customers you’re seeking to reach. Plans begin at $9 per month for approximately 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that includes several functions consisting of consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include endless emails, unlike Campaign Monitor, which offers both fundamental plans with minimal emails, and more costly unlimited strategies. Buy Active Campaign Email Marketing Cost.

Buy Active Campaign Email Marketing Cost

ActiveCampaign offers a 14-day free trial that does not need a charge card. To get begun, all you require is your company name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first look. It’s difficult to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, however show up on the dashboard anyway if you’re utilizing the complimentary trial. Buy Active Campaign Email Marketing Cost. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Display, which has no third party combination. Buy Active Campaign Email Marketing Cost.

Before you include any contacts, however, you need to create a list, similar to with Campaign Display. When you create a list, you need to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I checked out adding email, name, and birthday. It recognized email, however not the other 2, however I was able to quickly produce custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a standard design template first.

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MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to navigate. Their design templates are restricted, which is great with me, but their email editing experience is a little much easier in that you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform is like picking a spouse – Buy Active Campaign Email Marketing Cost. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Buy Active Campaign  Email Marketing CostBuy Active Campaign Email Marketing Cost

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve already discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s cheaper on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be an excellent option.

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I normally don’t believe prices needs to be a significant consider choosing the right email marketing platform for your service. Having the best features for your marketing strategy will ultimately offset whatever cost distinctions you find. However, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.