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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using data recorded from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this allows you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that individuals believe it’s been written by hand. We have actually even received a lot of praise from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around just send the email to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Active Campaign Deals Near Me). If somebody opens your email but does not click through to your offer it implies that they were intrigued by your subject line, but the offer wasn’t rather right for them.

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Among our most responded-to e-mail campaigns is an easy email that we send out to everyone who attends a Leadformly webinar but doesn’t register for an account (Buy Active Campaign Deals Near Me). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly since …’.

When we initially began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that most of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

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While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

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I have to confess, gathering NPS ratings in ActiveCampaign is not easy. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get better arise from their lead capture kinds. This automation sequence takes some stress off of our support group, as it implies that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s essential that we discover what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our client success team requirement to think of.

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Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automatic email series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the company’s bigger image vision and objectives.

While non-traditional, using marketing automation to simplify our new worker onboarding has actually made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that obtain a job from our website to complete a brief test that informs us more about them and how they solve problems (Buy Active Campaign Deals Near Me).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Venture Harbour, you’re certainly not the right fit. It also offers us a great deal of informative details about candidates. For example, among our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

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This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with potential prospects, and guarantees that we just consider the absolute best applicants to come in for an interview. I used to hate chasing after up invoices. While the bulk of our customers paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending out the email from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert rather than a person requesting an invoice to be paid (Buy Active Campaign Deals Near Me). Not just was it simply as reliable as me emailing them, it implied I might stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I completely recommend on an everyday basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially glance.

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ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s equivalent to Campaign Display in numerous methods, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending upon the number of customers you’re seeking to reach. Plans start at $9 per month for approximately 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus plan that includes numerous features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Monitor, which offers both fundamental strategies with limited emails, and more pricey limitless plans. Buy Active Campaign Deals Near Me.

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ActiveCampaign uses a 14-day free trial that does not require a charge card. To start, all you need is your business name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also uses CRM and other features that you may not plan to utilize, however show up on the control panel anyway if you’re utilizing the free trial. Buy Active Campaign Deals Near Me. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Buy Active Campaign Deals Near Me.

Before you add any contacts, though, you have to develop a list, much like with Campaign Screen. When you produce a list, you need to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I attempted out adding email, name, and birthday. It acknowledged email, however not the other 2, however I had the ability to quickly create custom fields. You can also tag contacts for easy searching. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic template initially.

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MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their design templates are restricted, which is fine with me, however their email modifying experience is somewhat much easier because you can create inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Buy Active Campaign Deals Near Me. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

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You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than standard broadcasts and automations, AWeber may be an excellent choice.

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I usually do not think prices needs to be a significant factor in choosing the ideal e-mail marketing platform for your organisation. Having the right functions for your marketing strategy will eventually offset whatever cost differences you find. However, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using data recorded from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the reason is since it sounds natural and includes enough personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been written by hand. We’ve even received a great deal of appreciation from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, however the 2nd time around only send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Buy Active Campaign Deals Near Me). If somebody opens your email however doesn’t click through to your deal it indicates that they were intrigued by your subject line, however the deal wasn’t quite ideal for them.

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Among our most responded-to email campaigns is a simple e-mail that we send to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Buy Active Campaign Deals Near Me). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly since …’.

When we first started buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

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While it’s suggested to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation sequences to immediately move clients between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

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I need to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better arise from their lead capture kinds. This automation series takes some strain off of our assistance team, as it implies that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and then adds/removes them from the correct lists and sequences. It’s simple however is one less thing that our customer success team requirement to think of.

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Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a new staff member signs up with Endeavor Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger image vision and objectives.

While non-traditional, using marketing automation to streamline our new employee onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that request a job from our website to complete a short test that informs us more about them and how they solve issues (Buy Active Campaign Deals Near Me).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a great deal of informative details about prospects. For instance, among our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

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This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we only think about the best candidates to come in for an interview. I used to hate going after up billings. While the bulk of our clients paid their billings on time, there were constantly a few that required a push or more.

By sending the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for an invoice to be paid (Buy Active Campaign Deals Near Me). Not only was it just as reliable as me emailing them, it indicated I could stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I completely recommend daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in at very first glimpse.

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ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s similar to Campaign Screen in lots of methods, though each bests the other one in some areas. For the very best email marketing experience look to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The business organizes its strategies depending on the number of subscribers you’re looking to reach. Strategies start at $9 each month for as much as 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that includes several functions consisting of customer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a customized strategy. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited e-mails, unlike Campaign Monitor, which provides both basic plans with restricted emails, and more pricey endless strategies. Buy Active Campaign Deals Near Me.

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ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get going, all you require is your company name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise offers CRM and other features that you may not plan to utilize, however appear on the control panel anyhow if you’re using the totally free trial. Buy Active Campaign Deals Near Me. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Buy Active Campaign Deals Near Me.

Prior to you add any contacts, though, you need to create a list, just like with Campaign Screen. When you produce a list, you require to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I had the ability to quickly produce custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a standard design template first.

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MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their templates are limited, which is fine with me, however their email editing experience is a little simpler because you can create inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like choosing a spouse – Buy Active Campaign Deals Near Me. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

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You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform simply due to the fact that it’s more affordable on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be a good option.

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I typically do not think pricing must be a major consider choosing the best email marketing platform for your service. Having the ideal features for your marketing strategy will ultimately offset whatever cost differences you discover. But, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.