Buy Active Campaign Christmas Sale April 2020

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The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing data captured from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to customise the content in your e-mail projects using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I believe the factor is due to the fact that it sounds natural and includes sufficient personalisation (it recommendations that they’re running a firm) that people think it’s been composed by hand. We’ve even received a lot of praise from individuals who’ve recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around just send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Buy Active Campaign Christmas Sale April 2020). If someone opens your e-mail however does not click through to your offer it indicates that they were interested by your subject line, however the deal wasn’t rather ideal for them.

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Among our most responded-to email projects is a basic email that we send to everyone who attends a Leadformly webinar but does not register for an account (Buy Active Campaign Christmas Sale April 2020). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Buy Active Campaign Christmas Sale April 2020Buy Active Campaign Christmas Sale April 2020

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation series to immediately move customers in between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Buy Active Campaign Christmas Sale April 2020

I have to admit, collecting NPS ratings in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve outcomes from their lead capture forms. This automation series takes some strain off of our support group, as it means that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our consumer success group requirement to think about.

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Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new worker joins Endeavor Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has made this procedure a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that get a task from our website to complete a short test that tells us more about them and how they solve issues (Buy Active Campaign Christmas Sale April 2020).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the best fit. It also offers us a lot of informative info about candidates. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Buy Active Campaign Christmas Sale April 2020

Buy Active Campaign Christmas Sale April 2020Buy Active Campaign Christmas Sale April 2020

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we only consider the really finest candidates to come in for an interview. I used to hate going after up invoices. While the bulk of our customers paid their billings on time, there were constantly a few that required a nudge or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and came throughout more as an alert instead of a person requesting a billing to be paid (Buy Active Campaign Christmas Sale April 2020). Not just was it simply as reliable as me emailing them, it meant I could stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally recommend daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of unrestricted e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in at first glimpse.

Buy Active Campaign Christmas Sale April 2020

Buy Active Campaign Christmas Sale April 2020Buy Active Campaign Christmas Sale April 2020

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s similar to Campaign Screen in many ways, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its plans depending on the number of subscribers you’re wanting to reach. Plans start at $9 monthly for approximately 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus plan that adds numerous functions consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include unrestricted e-mails, unlike Campaign Display, which provides both standard plans with minimal emails, and more costly unlimited strategies. Buy Active Campaign Christmas Sale April 2020.

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ActiveCampaign uses a 14-day free trial that does not require a charge card. To get started, all you need is your business name and e-mail address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s hard to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also offers CRM and other features that you may not prepare to use, however appear on the dashboard anyhow if you’re utilizing the totally free trial. Buy Active Campaign Christmas Sale April 2020. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and many more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Buy Active Campaign Christmas Sale April 2020.

Prior to you include any contacts, though, you need to produce a list, similar to with Campaign Display. When you produce a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried including email, name, and birthday. It recognized e-mail, however not the other two, however I was able to easily create custom-made fields. You can also tag contacts for simple browsing. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a fundamental design template initially.

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MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their design templates are limited, which is great with me, but their e-mail editing experience is slightly much easier in that you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles picking a partner – Buy Active Campaign Christmas Sale April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Buy Active Campaign Christmas Sale April 2020Buy Active Campaign Christmas Sale April 2020

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I’ve already discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform even if it’s more affordable on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber might be a good choice.

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I usually do not believe prices ought to be a significant aspect in choosing the ideal email marketing platform for your organisation. Having the right features for your marketing method will eventually offset whatever price differences you find. However, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign Christmas Sale April 2020

Buy Active Campaign Christmas Sale April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using data recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this permits you to customise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running a company) that individuals believe it’s been composed manually. We’ve even gotten a lot of praise from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around only send the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Active Campaign Christmas Sale April 2020). If somebody opens your email but doesn’t click through to your deal it suggests that they were interested by your subject line, however the deal wasn’t quite best for them.

Buy Active Campaign Christmas Sale April 2020

Among our most responded-to email projects is a basic e-mail that we send to everyone who participates in a Leadformly webinar however does not register for an account (Buy Active Campaign Christmas Sale April 2020). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly since …’.

When we first started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Buy Active Campaign Christmas Sale April 2020Buy Active Campaign Christmas Sale April 2020

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Buy Active Campaign Christmas Sale April 2020

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and get much better outcomes from their lead capture types. This automation sequence takes some stress off of our support group, as it indicates that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and after that adds/removes them from the correct lists and series. It’s simple however is one less thing that our customer success team need to think of.

Buy Active Campaign Christmas Sale April 2020

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automatic email series is activated that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are aligned with the business’s larger image vision and goals.

While non-traditional, using marketing automation to enhance our new worker onboarding has actually made this process a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our site to complete a brief test that informs us more about them and how they fix issues (Buy Active Campaign Christmas Sale April 2020).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re certainly not the best fit. It also gives us a great deal of informative info about candidates. For example, one of our worths at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Buy Active Campaign Christmas Sale April 2020

Buy Active Campaign Christmas Sale April 2020Buy Active Campaign Christmas Sale April 2020

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and ensures that we only consider the very best applicants to come in for an interview. I used to hate going after up billings. While the majority of our customers paid their invoices on time, there were constantly a couple of that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and came across more as an alert instead of an individual asking for an invoice to be paid (Buy Active Campaign Christmas Sale April 2020). Not only was it just as effective as me emailing them, it indicated I could stop sending out an e-mail that I hated sending– and it conserved me time!There are couple of tools that I completely recommend on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in at very first look.

Buy Active Campaign Christmas Sale April 2020

Buy Active Campaign Christmas Sale April 2020Buy Active Campaign Christmas Sale April 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Option choices in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company arranges its plans depending on the number of customers you’re wanting to reach. Plans begin at $9 monthly for as much as 500 contacts and endless emails. At each customer level, you can upgrade to a Plus plan that adds numerous functions consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which offers both fundamental plans with minimal emails, and more pricey endless strategies. Buy Active Campaign Christmas Sale April 2020.

Buy Active Campaign Christmas Sale April 2020

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To start, all you require is your business name and e-mail address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s tough to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also provides CRM and other features that you might not prepare to utilize, but reveal up on the dashboard anyhow if you’re utilizing the totally free trial. Buy Active Campaign Christmas Sale April 2020. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no third celebration integration. Buy Active Campaign Christmas Sale April 2020.

Prior to you include any contacts, however, you need to develop a list, similar to with Campaign Screen. When you produce a list, you need to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I checked out adding e-mail, name, and birthday. It acknowledged email, but not the other two, however I was able to easily produce custom fields. You can also tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a basic design template initially.

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MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their design templates are limited, which is fine with me, however their email editing experience is a little much easier in that you can produce inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Buy Active Campaign Christmas Sale April 2020

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform is like selecting a partner – Buy Active Campaign Christmas Sale April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

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You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I’ve already pointed out.

Buy Active Campaign Christmas Sale April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an e-mail marketing platform just because it’s more affordable on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber may be a good choice.

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I usually do not think rates must be a major consider choosing the right e-mail marketing platform for your company. Having the ideal functions for your marketing technique will ultimately offset whatever rate distinctions you find. However, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.