Black Friday Email Marketing Active Campaign Offers April

Black Friday Email Marketing Active Campaign Offers April

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using information recorded from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this enables you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I believe the reason is due to the fact that it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that people suspect it’s been composed by hand. We have actually even gotten a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around just send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Black Friday Email Marketing Active Campaign Offers April). If someone opens your e-mail however does not click through to your deal it means that they were interested by your subject line, however the offer wasn’t rather right for them.

Black Friday Email Marketing Active Campaign Offers April

Among our most responded-to e-mail projects is a simple email that we send to everybody who goes to a Leadformly webinar but does not sign up for an account (Black Friday Email Marketing Active Campaign Offers April). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly because …’.

When we first began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that many of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Black Friday Email Marketing  Active Campaign Offers AprilBlack Friday Email Marketing Active Campaign Offers April

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to automatically move customers in between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Black Friday Email Marketing Active Campaign Offers April

I need to confess, collecting NPS scores in ActiveCampaign is challenging. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve results from their lead capture types. This automation sequence takes some strain off of our assistance group, as it suggests that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it’s essential that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our client success team requirement to consider.

Black Friday Email Marketing Active Campaign Offers April

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a new worker signs up with Endeavor Harbour, an automated e-mail series is triggered that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new employee onboarding has made this process a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our site to finish a short quiz that informs us more about them and how they resolve problems (Black Friday Email Marketing Active Campaign Offers April).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the best fit. It also provides us a great deal of informative information about prospects. For instance, among our worths at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Black Friday Email Marketing Active Campaign Offers April

Black Friday Email Marketing  Active Campaign Offers AprilBlack Friday Email Marketing Active Campaign Offers April

This test is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with prospective prospects, and makes sure that we only consider the best applicants to come in for an interview. I utilized to hate chasing after up billings. While the bulk of our customers paid their invoices on time, there were always a few that required a nudge or two.

By sending the email from a ‘noreply@’ e-mail address rather than my individual email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for a billing to be paid (Black Friday Email Marketing Active Campaign Offers April). Not just was it just as efficient as me emailing them, it suggested I might stop sending out an email that I hated sending– and it conserved me time!There are few tools that I completely suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unrestricted emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in initially glimpse.

Black Friday Email Marketing Active Campaign Offers April

Black Friday Email Marketing  Active Campaign Offers AprilBlack Friday Email Marketing Active Campaign Offers April

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company arranges its strategies depending on the variety of subscribers you’re seeking to reach. Plans start at $9 each month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that includes a number of features consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unlimited emails, unlike Campaign Screen, which uses both basic strategies with limited emails, and more expensive endless plans. Black Friday Email Marketing Active Campaign Offers April.

Black Friday Email Marketing Active Campaign Offers April

ActiveCampaign offers a 14-day free trial that does not need a credit card. To get going, all you require is your business name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s tough to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise uses CRM and other functions that you may not prepare to use, however appear on the dashboard anyhow if you’re utilizing the totally free trial. Black Friday Email Marketing Active Campaign Offers April. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

Black Friday Email Marketing Active Campaign Offers April

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and numerous more. This is another area where it bests Campaign Display, which has no 3rd party integration. Black Friday Email Marketing Active Campaign Offers April.

Before you add any contacts, however, you have to develop a list, similar to with Campaign Screen. When you produce a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried out adding email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to easily create customized fields. You can also tag contacts for simple browsing. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a fundamental template first.

Black Friday Email Marketing Active Campaign Offers April

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is somewhat easier in that you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Black Friday Email Marketing Active Campaign Offers April

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like selecting a partner – Black Friday Email Marketing Active Campaign Offers April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Black Friday Email Marketing  Active Campaign Offers AprilBlack Friday Email Marketing Active Campaign Offers April

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I’ve currently pointed out.

Black Friday Email Marketing Active Campaign Offers April

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be an excellent choice.

Black Friday Email Marketing Active Campaign Offers April

I normally don’t believe rates must be a major aspect in deciding the right e-mail marketing platform for your business. Having the right features for your marketing method will ultimately make up for whatever cost differences you discover. However, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Black Friday Email Marketing Active Campaign Offers April

Black Friday Email Marketing Active Campaign Offers April

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Generally, this permits you to customise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the factor is because it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals presume it’s been written by hand. We have actually even gotten a lot of praise from people who’ve identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails twice, however the second time around only send out the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Black Friday Email Marketing Active Campaign Offers April). If somebody opens your e-mail however does not click through to your deal it indicates that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Black Friday Email Marketing Active Campaign Offers April

One of our most responded-to email campaigns is a basic e-mail that we send to everybody who attends a Leadformly webinar but does not sign up for an account (Black Friday Email Marketing Active Campaign Offers April). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly because …’.

When we initially started buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that many of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Black Friday Email Marketing  Active Campaign Offers AprilBlack Friday Email Marketing Active Campaign Offers April

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation series to instantly move clients between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Black Friday Email Marketing Active Campaign Offers April

I have to admit, gathering NPS scores in ActiveCampaign is not simple. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve arise from their lead capture forms. This automation sequence takes some stress off of our support group, as it means that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our client success team need to think of.

Black Friday Email Marketing Active Campaign Offers April

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker joins Endeavor Harbour, an automatic email sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the company’s larger photo vision and goals.

While unconventional, using marketing automation to streamline our new employee onboarding has made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a task from our website to complete a brief quiz that tells us more about them and how they fix issues (Black Friday Email Marketing Active Campaign Offers April).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the best fit. It also offers us a lot of informative information about prospects. For example, among our values at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Black Friday Email Marketing Active Campaign Offers April

Black Friday Email Marketing  Active Campaign Offers AprilBlack Friday Email Marketing Active Campaign Offers April

This quiz is sent out through a marketing automation series, which frees up hours of emailing backward and forward with potential prospects, and guarantees that we just think about the extremely best applicants to come in for an interview. I utilized to hate chasing up billings. While the majority of our clients paid their billings on time, there were constantly a couple of that required a push or two.

By sending the e-mail from a ‘noreply@’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Black Friday Email Marketing Active Campaign Offers April). Not only was it simply as effective as me emailing them, it suggested I might stop sending an email that I disliked sending– and it saved me time!There are few tools that I completely recommend on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in initially glance.

Black Friday Email Marketing Active Campaign Offers April

Black Friday Email Marketing  Active Campaign Offers AprilBlack Friday Email Marketing Active Campaign Offers April

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some locations. For the finest e-mail marketing experience want to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business arranges its plans depending on the number of customers you’re looking to reach. Strategies begin at $9 each month for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes several features consisting of consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Display, which uses both standard plans with limited e-mails, and more costly endless strategies. Black Friday Email Marketing Active Campaign Offers April.

Black Friday Email Marketing Active Campaign Offers April

ActiveCampaign uses a 14-day free trial that does not require a credit card. To get going, all you need is your business name and email address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first look. It’s difficult to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign also provides CRM and other features that you may not prepare to use, but show up on the dashboard anyhow if you’re utilizing the complimentary trial. Black Friday Email Marketing Active Campaign Offers April. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

Black Friday Email Marketing Active Campaign Offers April

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another location where it bests Campaign Monitor, which has no 3rd celebration combination. Black Friday Email Marketing Active Campaign Offers April.

Prior to you add any contacts, though, you need to produce a list, just like with Campaign Display. When you develop a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I experimented with adding email, name, and birthday. It recognized email, however not the other two, however I was able to quickly produce custom-made fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a standard design template initially.

Black Friday Email Marketing Active Campaign Offers April

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their design templates are limited, which is fine with me, but their email editing experience is a little simpler in that you can create inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Black Friday Email Marketing Active Campaign Offers April

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles selecting a spouse – Black Friday Email Marketing Active Campaign Offers April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Black Friday Email Marketing  Active Campaign Offers AprilBlack Friday Email Marketing Active Campaign Offers April

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Black Friday Email Marketing Active Campaign Offers April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform even if it’s more affordable on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require far more than basic broadcasts and automations, AWeber might be a great choice.

Black Friday Email Marketing Active Campaign Offers April

I usually don’t think pricing needs to be a major factor in deciding the right e-mail marketing platform for your company. Having the right features for your marketing method will eventually offset whatever rate differences you find. However, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is free below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.