Black Friday Deals 2020 Active Campaign Email Marketing

Black Friday Deals 2020 Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using data caught from our Leadformly type to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Basically, this allows you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the factor is since it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that individuals believe it’s been written by hand. We have actually even received a great deal of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, but the second time around just send out the email to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Black Friday Deals 2020 Active Campaign Email Marketing). If somebody opens your email however does not click through to your deal it implies that they were intrigued by your subject line, however the deal wasn’t quite right for them.

Black Friday Deals 2020 Active Campaign Email Marketing

Among our most responded-to email projects is a basic e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Black Friday Deals 2020 Active Campaign Email Marketing). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially began buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Black Friday Deals 2020 Active Campaign Email MarketingBlack Friday Deals 2020 Active Campaign Email Marketing

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation sequences to instantly move clients in between different steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Black Friday Deals 2020 Active Campaign Email Marketing

I need to confess, collecting NPS scores in ActiveCampaign is not easy. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better outcomes from their lead capture types. This automation series takes some pressure off of our assistance group, as it means that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy however is one less thing that our client success team need to think of.

Black Friday Deals 2020 Active Campaign Email Marketing

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new staff member signs up with Venture Harbour, an automatic e-mail series is activated that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a constant onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to streamline our new worker onboarding has made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that look for a job from our website to complete a short quiz that informs us more about them and how they resolve problems (Black Friday Deals 2020 Active Campaign Email Marketing).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the best fit. It likewise provides us a great deal of informative info about candidates. For instance, among our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Black Friday Deals 2020 Active Campaign Email Marketing

Black Friday Deals 2020 Active Campaign Email MarketingBlack Friday Deals 2020 Active Campaign Email Marketing

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we just think about the absolute best applicants to come in for an interview. I used to hate chasing up billings. While most of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting an invoice to be paid (Black Friday Deals 2020 Active Campaign Email Marketing). Not just was it simply as efficient as me emailing them, it implied I could stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in at very first glance.

Black Friday Deals 2020 Active Campaign Email Marketing

Black Friday Deals 2020 Active Campaign Email MarketingBlack Friday Deals 2020 Active Campaign Email Marketing

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The business organizes its strategies depending on the variety of subscribers you’re wanting to reach. Strategies start at $9 each month for approximately 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that includes several functions including customer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Monitor, which provides both basic plans with minimal emails, and more expensive limitless plans. Black Friday Deals 2020 Active Campaign Email Marketing.

Black Friday Deals 2020 Active Campaign Email Marketing

ActiveCampaign offers a 14-day free trial that does not need a charge card. To start, all you require is your business name and email address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s hard to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise offers CRM and other functions that you may not plan to use, but appear on the control panel anyway if you’re using the free trial. Black Friday Deals 2020 Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Black Friday Deals 2020 Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Black Friday Deals 2020 Active Campaign Email Marketing.

Prior to you include any contacts, though, you need to develop a list, much like with Campaign Monitor. When you create a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I attempted out including email, name, and birthday. It acknowledged e-mail, but not the other two, but I had the ability to easily create customized fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental design template initially.

Black Friday Deals 2020 Active Campaign Email Marketing

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their templates are limited, which is great with me, however their email modifying experience is slightly simpler in that you can produce inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between various emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Black Friday Deals 2020 Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like picking a partner – Black Friday Deals 2020 Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Black Friday Deals 2020 Active Campaign Email MarketingBlack Friday Deals 2020 Active Campaign Email Marketing

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Black Friday Deals 2020 Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you do not require much more than basic broadcasts and automations, AWeber might be a great option.

Black Friday Deals 2020 Active Campaign Email Marketing

I normally don’t believe prices ought to be a major element in deciding the ideal email marketing platform for your organisation. Having the ideal functions for your marketing technique will ultimately offset whatever rate distinctions you discover. However, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is free listed below 2,000 contacts. But switching is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Black Friday Deals 2020 Active Campaign Email Marketing

Black Friday Deals 2020 Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually experimented with a lot is utilizing data captured from our Leadformly form to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this allows you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I believe the factor is since it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that people think it’s been written manually. We’ve even gotten a lot of appreciation from people who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the second time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Black Friday Deals 2020 Active Campaign Email Marketing). If someone opens your email however doesn’t click through to your deal it means that they were fascinated by your subject line, however the deal wasn’t rather best for them.

Black Friday Deals 2020 Active Campaign Email Marketing

One of our most responded-to email campaigns is a basic e-mail that we send to everyone who goes to a Leadformly webinar but does not sign up for an account (Black Friday Deals 2020 Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first started buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Black Friday Deals 2020 Active Campaign Email MarketingBlack Friday Deals 2020 Active Campaign Email Marketing

While it’s implied to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation series to automatically move clients between various actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Black Friday Deals 2020 Active Campaign Email Marketing

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get better arise from their lead capture forms. This automation series takes some strain off of our support team, as it indicates that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s basic but is one less thing that our consumer success group requirement to think of.

Black Friday Deals 2020 Active Campaign Email Marketing

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new employee joins Endeavor Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are lined up with the company’s larger image vision and objectives.

While unconventional, using marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that request a job from our site to complete a short quiz that informs us more about them and how they fix issues (Black Friday Deals 2020 Active Campaign Email Marketing).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise offers us a great deal of insightful details about prospects. For example, one of our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Black Friday Deals 2020 Active Campaign Email Marketing

Black Friday Deals 2020 Active Campaign Email MarketingBlack Friday Deals 2020 Active Campaign Email Marketing

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with prospective prospects, and ensures that we just think about the absolute best applicants to come in for an interview. I used to dislike going after up invoices. While the majority of our customers paid their invoices on time, there were always a couple of that needed a nudge or more.

By sending the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert instead of a person requesting a billing to be paid (Black Friday Deals 2020 Active Campaign Email Marketing). Not just was it just as reliable as me emailing them, it suggested I might stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly suggest every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of limitless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in initially glimpse.

Black Friday Deals 2020 Active Campaign Email Marketing

Black Friday Deals 2020 Active Campaign Email MarketingBlack Friday Deals 2020 Active Campaign Email Marketing

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s similar to Campaign Screen in many ways, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its plans depending upon the variety of subscribers you’re wanting to reach. Strategies start at $9 each month for up to 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that adds several functions including consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of endless e-mails, unlike Campaign Screen, which uses both fundamental plans with minimal e-mails, and more pricey limitless plans. Black Friday Deals 2020 Active Campaign Email Marketing.

Black Friday Deals 2020 Active Campaign Email Marketing

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To start, all you require is your company name and email address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s hard to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also uses CRM and other features that you may not plan to utilize, however show up on the dashboard anyway if you’re using the totally free trial. Black Friday Deals 2020 Active Campaign Email Marketing. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Black Friday Deals 2020 Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Screen, which has no third celebration combination. Black Friday Deals 2020 Active Campaign Email Marketing.

Before you include any contacts, though, you have to produce a list, similar to with Campaign Screen. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried including email, name, and birthday. It recognized e-mail, but not the other 2, but I had the ability to easily produce customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic design template initially.

Black Friday Deals 2020 Active Campaign Email Marketing

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their design templates are restricted, which is great with me, but their email editing experience is slightly easier because you can develop inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Black Friday Deals 2020 Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like picking a spouse – Black Friday Deals 2020 Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Black Friday Deals 2020 Active Campaign Email MarketingBlack Friday Deals 2020 Active Campaign Email Marketing

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve already mentioned.

Black Friday Deals 2020 Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform just since it’s more affordable on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Black Friday Deals 2020 Active Campaign Email Marketing

I generally do not think pricing must be a significant factor in deciding the best e-mail marketing platform for your service. Having the best functions for your marketing method will eventually offset whatever rate differences you discover. However, rate is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.