Black Friday Active Campaign Email Marketing Deal April

Black Friday Active Campaign Email Marketing Deal April

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is using information recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Basically, this enables you to personalise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I believe the reason is since it sounds natural and includes enough personalisation (it references that they’re running a company) that individuals believe it’s been composed by hand. We have actually even received a lot of praise from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Black Friday Active Campaign Email Marketing Deal April). If someone opens your e-mail however doesn’t click through to your offer it means that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Black Friday Active Campaign Email Marketing Deal April

One of our most responded-to email projects is a basic e-mail that we send to everybody who participates in a Leadformly webinar however does not sign up for an account (Black Friday Active Campaign Email Marketing Deal April). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Black Friday Active Campaign Email Marketing  Deal AprilBlack Friday Active Campaign Email Marketing Deal April

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move customers between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Black Friday Active Campaign Email Marketing Deal April

I need to admit, gathering NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve results from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it implies that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s easy however is one less thing that our customer success team need to consider.

Black Friday Active Campaign Email Marketing Deal April

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and worker training. When a new worker signs up with Endeavor Harbour, an automatic email sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are lined up with the business’s bigger image vision and goals.

While non-traditional, utilizing marketing automation to enhance our brand-new worker onboarding has made this procedure a lot simpler. We do not read CVs at Venture Harbour. Rather, we ask all prospects that look for a job from our website to finish a brief test that informs us more about them and how they fix problems (Black Friday Active Campaign Email Marketing Deal April).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It also offers us a great deal of informative info about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Black Friday Active Campaign Email Marketing Deal April

Black Friday Active Campaign Email Marketing  Deal AprilBlack Friday Active Campaign Email Marketing Deal April

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with potential prospects, and makes sure that we just think about the extremely best candidates to come in for an interview. I used to hate chasing after up billings. While most of our clients paid their billings on time, there were always a few that required a push or more.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and encountered more as an alert instead of a person asking for a billing to be paid (Black Friday Active Campaign Email Marketing Deal April). Not just was it simply as efficient as me emailing them, it suggested I might stop sending an email that I hated sending– and it conserved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in initially glance.

Black Friday Active Campaign Email Marketing Deal April

Black Friday Active Campaign Email Marketing  Deal AprilBlack Friday Active Campaign Email Marketing Deal April

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help via live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company arranges its strategies depending on the number of subscribers you’re aiming to reach. Plans start at $9 per month for as much as 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus strategy that includes a number of functions consisting of consumer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless emails, unlike Campaign Monitor, which uses both fundamental plans with restricted e-mails, and more expensive unrestricted strategies. Black Friday Active Campaign Email Marketing Deal April.

Black Friday Active Campaign Email Marketing Deal April

ActiveCampaign offers a 14-day free trial that does not need a credit card. To get going, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also offers CRM and other functions that you might not plan to use, however appear on the control panel anyway if you’re using the totally free trial. Black Friday Active Campaign Email Marketing Deal April. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Black Friday Active Campaign Email Marketing Deal April

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Monitor, which has no third party combination. Black Friday Active Campaign Email Marketing Deal April.

Before you include any contacts, however, you need to produce a list, much like with Campaign Screen. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I checked out including email, name, and birthday. It recognized e-mail, but not the other two, however I was able to quickly create customized fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a basic design template first.

Black Friday Active Campaign Email Marketing Deal April

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is fine with me, but their email modifying experience is a little much easier in that you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Black Friday Active Campaign Email Marketing Deal April

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Black Friday Active Campaign Email Marketing Deal April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Black Friday Active Campaign Email Marketing  Deal AprilBlack Friday Active Campaign Email Marketing Deal April

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I have actually currently discussed.

Black Friday Active Campaign Email Marketing Deal April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform simply due to the fact that it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber may be an excellent option.

Black Friday Active Campaign Email Marketing Deal April

I normally don’t believe pricing should be a major aspect in choosing the ideal email marketing platform for your organisation. Having the right functions for your marketing strategy will eventually offset whatever rate differences you discover. However, rate is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Black Friday Active Campaign Email Marketing Deal April

Black Friday Active Campaign Email Marketing Deal April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using data recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this permits you to personalise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the factor is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running an agency) that people believe it’s been written manually. We’ve even gotten a lot of praise from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, but the 2nd time around just send the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Black Friday Active Campaign Email Marketing Deal April). If someone opens your e-mail however does not click through to your offer it suggests that they were interested by your subject line, however the offer wasn’t quite best for them.

Black Friday Active Campaign Email Marketing Deal April

Among our most responded-to email projects is a basic email that we send to everyone who attends a Leadformly webinar however does not register for an account (Black Friday Active Campaign Email Marketing Deal April). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Black Friday Active Campaign Email Marketing  Deal AprilBlack Friday Active Campaign Email Marketing Deal April

While it’s indicated to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to immediately move customers between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Black Friday Active Campaign Email Marketing Deal April

I need to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better results from their lead capture kinds. This automation sequence takes some stress off of our assistance team, as it suggests that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we immediately set off a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s easy however is one less thing that our customer success group requirement to think of.

Black Friday Active Campaign Email Marketing Deal April

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new worker signs up with Venture Harbour, an automated e-mail series is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are aligned with the business’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to enhance our new employee onboarding has made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that request a job from our website to complete a short quiz that tells us more about them and how they solve issues (Black Friday Active Campaign Email Marketing Deal April).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise offers us a great deal of informative info about prospects. For instance, one of our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Black Friday Active Campaign Email Marketing Deal April

Black Friday Active Campaign Email Marketing  Deal AprilBlack Friday Active Campaign Email Marketing Deal April

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and ensures that we only think about the absolute best candidates to come in for an interview. I utilized to hate going after up invoices. While the majority of our customers paid their billings on time, there were always a few that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and encountered more as an alert rather than an individual requesting for a billing to be paid (Black Friday Active Campaign Email Marketing Deal April). Not just was it simply as reliable as me emailing them, it suggested I could stop sending out an e-mail that I hated sending– and it conserved me time!There are few tools that I totally recommend on an everyday basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including unlimited e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glimpse.

Black Friday Active Campaign Email Marketing Deal April

Black Friday Active Campaign Email Marketing  Deal AprilBlack Friday Active Campaign Email Marketing Deal April

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some areas. For the finest e-mail marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its strategies depending on the variety of subscribers you’re looking to reach. Strategies begin at $9 each month for approximately 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that adds several features consisting of customer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted e-mails, unlike Campaign Monitor, which provides both standard plans with restricted emails, and more pricey endless strategies. Black Friday Active Campaign Email Marketing Deal April.

Black Friday Active Campaign Email Marketing Deal April

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To start, all you require is your business name and e-mail address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first look. It’s tough to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise offers CRM and other functions that you might not plan to use, but appear on the dashboard anyhow if you’re using the complimentary trial. Black Friday Active Campaign Email Marketing Deal April. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Black Friday Active Campaign Email Marketing Deal April

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Display, which has no 3rd celebration integration. Black Friday Active Campaign Email Marketing Deal April.

Prior to you include any contacts, though, you need to develop a list, similar to with Campaign Screen. When you create a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I tried including email, name, and birthday. It acknowledged email, but not the other 2, but I had the ability to quickly create custom fields. You can also tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, supplied you make a basic template first.

Black Friday Active Campaign Email Marketing Deal April

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their design templates are limited, which is great with me, however their e-mail modifying experience is somewhat simpler in that you can produce inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Black Friday Active Campaign Email Marketing Deal April

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform is like selecting a spouse – Black Friday Active Campaign Email Marketing Deal April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Black Friday Active Campaign Email Marketing  Deal AprilBlack Friday Active Campaign Email Marketing Deal April

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually already discussed.

Black Friday Active Campaign Email Marketing Deal April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be a great choice.

Black Friday Active Campaign Email Marketing Deal April

I generally do not believe pricing must be a significant aspect in deciding the best e-mail marketing platform for your business. Having the ideal functions for your marketing method will ultimately offset whatever rate distinctions you find. However, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so pleased I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.