Best Mid Priced Active Campaign Email Marketing

Best Mid Priced Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using information recorded from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I believe the reason is because it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that people suspect it’s been written by hand. We have actually even received a great deal of praise from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the 2nd time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Best Mid Priced Active Campaign Email Marketing). If somebody opens your e-mail but doesn’t click through to your offer it indicates that they were intrigued by your subject line, however the deal wasn’t rather ideal for them.

Best Mid Priced Active Campaign Email Marketing

One of our most responded-to email campaigns is a basic e-mail that we send out to everybody who participates in a Leadformly webinar but doesn’t register for an account (Best Mid Priced Active Campaign Email Marketing). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Best Mid Priced Active Campaign Email MarketingBest Mid Priced Active Campaign Email Marketing

While it’s indicated to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation sequences to instantly move customers in between various steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Best Mid Priced Active Campaign Email Marketing

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve outcomes from their lead capture types. This automation sequence takes some stress off of our support group, as it indicates that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and then adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our customer success team requirement to believe about.

Best Mid Priced Active Campaign Email Marketing

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new employee signs up with Endeavor Harbour, an automatic e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new workers have a constant onboarding experience, and are lined up with the business’s larger picture vision and goals.

While unconventional, using marketing automation to enhance our new employee onboarding has made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a task from our site to complete a short test that tells us more about them and how they resolve problems (Best Mid Priced Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the right fit. It likewise gives us a lot of informative information about candidates. For instance, one of our values at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Best Mid Priced Active Campaign Email Marketing

Best Mid Priced Active Campaign Email MarketingBest Mid Priced Active Campaign Email Marketing

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we just consider the absolute best applicants to come in for an interview. I utilized to hate chasing after up billings. While the majority of our customers paid their billings on time, there were always a few that required a push or two.

By sending the e-mail from a ‘noreply@’ e-mail address rather than my individual email address it depersonalised the message and encountered more as an alert instead of a person requesting an invoice to be paid (Best Mid Priced Active Campaign Email Marketing). Not only was it just as effective as me emailing them, it meant I could stop sending an email that I disliked sending– and it saved me time!There are few tools that I completely suggest every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including endless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in initially look.

Best Mid Priced Active Campaign Email Marketing

Best Mid Priced Active Campaign Email MarketingBest Mid Priced Active Campaign Email Marketing

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best email marketing experience look to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending upon the variety of customers you’re seeking to reach. Strategies begin at $9 each month for approximately 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus strategy that adds several functions including customer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom plan. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include unlimited emails, unlike Campaign Display, which offers both fundamental plans with minimal emails, and more pricey unrestricted plans. Best Mid Priced Active Campaign Email Marketing.

Best Mid Priced Active Campaign Email Marketing

ActiveCampaign uses a 14-day free trial that does not need a credit card. To begin, all you need is your company name and e-mail address. Next, you established a password and then choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first look. It’s hard to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you might not plan to utilize, however appear on the dashboard anyway if you’re using the totally free trial. Best Mid Priced Active Campaign Email Marketing. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Best Mid Priced Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another location where it bests Campaign Screen, which has no third celebration integration. Best Mid Priced Active Campaign Email Marketing.

Prior to you include any contacts, though, you need to create a list, much like with Campaign Monitor. When you produce a list, you require to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized email, however not the other 2, however I was able to easily produce custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a basic design template first.

Best Mid Priced Active Campaign Email Marketing

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is slightly simpler in that you can develop inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Best Mid Priced Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an e-mail marketing platform is like picking a spouse – Best Mid Priced Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Best Mid Priced Active Campaign Email MarketingBest Mid Priced Active Campaign Email Marketing

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Best Mid Priced Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you do not require far more than basic broadcasts and automations, AWeber may be an excellent option.

Best Mid Priced Active Campaign Email Marketing

I normally don’t believe pricing should be a significant factor in deciding the ideal email marketing platform for your organisation. Having the best functions for your marketing method will eventually make up for whatever price differences you find. But, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Best Mid Priced Active Campaign Email Marketing

Best Mid Priced Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using data caught from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this enables you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I suspect the reason is because it sounds natural and includes enough personalisation (it referrals that they’re running an agency) that people presume it’s been composed by hand. We have actually even gotten a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Best Mid Priced Active Campaign Email Marketing). If someone opens your e-mail however doesn’t click through to your deal it indicates that they were fascinated by your subject line, however the deal wasn’t rather right for them.

Best Mid Priced Active Campaign Email Marketing

One of our most responded-to e-mail projects is a simple e-mail that we send to everyone who goes to a Leadformly webinar however does not register for an account (Best Mid Priced Active Campaign Email Marketing). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially began buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Best Mid Priced Active Campaign Email MarketingBest Mid Priced Active Campaign Email Marketing

While it’s meant to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation sequences to immediately move clients in between various actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Best Mid Priced Active Campaign Email Marketing

I need to confess, collecting NPS ratings in ActiveCampaign is not easy. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture types. This automation sequence takes some pressure off of our support team, as it suggests that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our client success team need to think of.

Best Mid Priced Active Campaign Email Marketing

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member joins Endeavor Harbour, an automatic email series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new workers have a constant onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While unconventional, using marketing automation to improve our brand-new staff member onboarding has actually made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a task from our site to complete a short quiz that informs us more about them and how they resolve issues (Best Mid Priced Active Campaign Email Marketing).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It also offers us a lot of informative information about prospects. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Best Mid Priced Active Campaign Email Marketing

Best Mid Priced Active Campaign Email MarketingBest Mid Priced Active Campaign Email Marketing

This test is sent through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and makes sure that we just consider the absolute best applicants to come in for an interview. I utilized to hate chasing up invoices. While the majority of our clients paid their invoices on time, there were constantly a few that required a push or 2.

By sending out the email from a ‘noreply@’ email address instead of my individual e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting an invoice to be paid (Best Mid Priced Active Campaign Email Marketing). Not just was it just as efficient as me emailing them, it meant I could stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including unlimited e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in at very first glance.

Best Mid Priced Active Campaign Email Marketing

Best Mid Priced Active Campaign Email MarketingBest Mid Priced Active Campaign Email Marketing

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience appearance to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The business arranges its strategies depending on the number of subscribers you’re seeking to reach. Strategies start at $9 each month for up to 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus plan that adds several functions consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of limitless e-mails, unlike Campaign Screen, which provides both basic plans with minimal emails, and more costly endless plans. Best Mid Priced Active Campaign Email Marketing.

Best Mid Priced Active Campaign Email Marketing

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To get going, all you need is your business name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glance. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise provides CRM and other features that you may not plan to utilize, but reveal up on the control panel anyhow if you’re using the complimentary trial. Best Mid Priced Active Campaign Email Marketing. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Best Mid Priced Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Best Mid Priced Active Campaign Email Marketing.

Before you add any contacts, though, you need to create a list, much like with Campaign Monitor. When you produce a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried out including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I was able to easily produce custom-made fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, offered you make a fundamental design template initially.

Best Mid Priced Active Campaign Email Marketing

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their email editing experience is somewhat much easier because you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Best Mid Priced Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform is like choosing a spouse – Best Mid Priced Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Best Mid Priced Active Campaign Email MarketingBest Mid Priced Active Campaign Email Marketing

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Best Mid Priced Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need far more than standard broadcasts and automations, AWeber may be a great choice.

Best Mid Priced Active Campaign Email Marketing

I typically don’t think pricing should be a significant element in deciding the ideal email marketing platform for your organisation. Having the right functions for your marketing strategy will eventually offset whatever price distinctions you find. However, price is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.