Best Email Marketing Active Campaign Deals 2020

Best Email Marketing Active Campaign Deals 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data caught from our Leadformly form to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this permits you to customise the material in your email projects using rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the factor is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running an agency) that individuals think it’s been composed by hand. We have actually even gotten a lot of praise from people who’ve determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, but the 2nd time around only send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Best Email Marketing Active Campaign Deals 2020). If somebody opens your e-mail however doesn’t click through to your deal it suggests that they were captivated by your subject line, but the deal wasn’t quite ideal for them.

Best Email Marketing Active Campaign Deals 2020

Among our most responded-to email projects is an easy e-mail that we send out to everybody who goes to a Leadformly webinar but doesn’t register for an account (Best Email Marketing Active Campaign Deals 2020). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly because …’.

When we first began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Best Email Marketing Active Campaign Deals 2020Best Email Marketing Active Campaign Deals 2020

While it’s meant to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to instantly move clients between different actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Best Email Marketing Active Campaign Deals 2020

I need to confess, collecting NPS ratings in ActiveCampaign is not easy. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better arise from their lead capture forms. This automation sequence takes some pressure off of our assistance team, as it suggests that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s crucial that we discover what caused this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s simple but is one less thing that our customer success group requirement to consider.

Best Email Marketing Active Campaign Deals 2020

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new worker joins Venture Harbour, an automatic e-mail series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a constant onboarding experience, and are aligned with the company’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new worker onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a task from our website to complete a short quiz that tells us more about them and how they solve issues (Best Email Marketing Active Campaign Deals 2020).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re definitely not the best fit. It likewise gives us a great deal of informative information about candidates. For example, among our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Best Email Marketing Active Campaign Deals 2020

Best Email Marketing Active Campaign Deals 2020Best Email Marketing Active Campaign Deals 2020

This test is sent through a marketing automation series, which frees up hours of emailing back and forth with possible candidates, and guarantees that we just consider the best candidates to come in for an interview. I used to dislike going after up billings. While the bulk of our customers paid their invoices on time, there were always a couple of that required a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert instead of a person requesting for a billing to be paid (Best Email Marketing Active Campaign Deals 2020). Not only was it simply as efficient as me emailing them, it meant I could stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly suggest on an everyday basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in initially glance.

Best Email Marketing Active Campaign Deals 2020

Best Email Marketing Active Campaign Deals 2020Best Email Marketing Active Campaign Deals 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its strategies depending upon the number of subscribers you’re wanting to reach. Plans begin at $9 per month for up to 500 contacts and unrestricted emails. At each customer level, you can update to a Plus plan that includes a number of functions consisting of customer relationship management (CRM), a customized domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of limitless emails, unlike Campaign Monitor, which uses both basic plans with limited emails, and more expensive endless plans. Best Email Marketing Active Campaign Deals 2020.

Best Email Marketing Active Campaign Deals 2020

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To get begun, all you require is your company name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glimpse. It’s tough to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign also offers CRM and other functions that you might not plan to use, but appear on the control panel anyway if you’re using the complimentary trial. Best Email Marketing Active Campaign Deals 2020. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Best Email Marketing Active Campaign Deals 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Best Email Marketing Active Campaign Deals 2020.

Before you add any contacts, though, you need to produce a list, similar to with Campaign Display. When you produce a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with including e-mail, name, and birthday. It acknowledged e-mail, however not the other two, however I had the ability to easily create customized fields. You can also tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental design template first.

Best Email Marketing Active Campaign Deals 2020

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly simpler in that you can create inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Best Email Marketing Active Campaign Deals 2020

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like picking a partner – Best Email Marketing Active Campaign Deals 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Best Email Marketing Active Campaign Deals 2020Best Email Marketing Active Campaign Deals 2020

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Best Email Marketing Active Campaign Deals 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 customers or more, and you don’t require a lot more than fundamental broadcasts and automations, AWeber may be a great option.

Best Email Marketing Active Campaign Deals 2020

I usually don’t believe pricing must be a major factor in choosing the right e-mail marketing platform for your company. Having the best functions for your marketing technique will eventually make up for whatever price differences you find. However, cost is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Best Email Marketing Active Campaign Deals 2020

Best Email Marketing Active Campaign Deals 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing information caught from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the factor is because it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that people think it’s been composed by hand. We have actually even gotten a great deal of appreciation from individuals who have actually determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your emails twice, but the 2nd time around just send out the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Best Email Marketing Active Campaign Deals 2020). If somebody opens your email but doesn’t click through to your offer it suggests that they were intrigued by your subject line, but the deal wasn’t rather right for them.

Best Email Marketing Active Campaign Deals 2020

Among our most responded-to e-mail campaigns is a basic email that we send to everybody who attends a Leadformly webinar however doesn’t sign up for an account (Best Email Marketing Active Campaign Deals 2020). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially began purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Best Email Marketing Active Campaign Deals 2020Best Email Marketing Active Campaign Deals 2020

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to instantly move clients in between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Best Email Marketing Active Campaign Deals 2020

I need to confess, gathering NPS ratings in ActiveCampaign is not simple. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and get much better outcomes from their lead capture forms. This automation sequence takes some pressure off of our support group, as it implies that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we instantly trigger a series that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s simple but is one less thing that our client success group requirement to believe about.

Best Email Marketing Active Campaign Deals 2020

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member signs up with Venture Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a constant onboarding experience, and are lined up with the company’s larger image vision and objectives.

While non-traditional, using marketing automation to simplify our new employee onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our website to finish a brief quiz that tells us more about them and how they resolve problems (Best Email Marketing Active Campaign Deals 2020).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the best fit. It likewise provides us a lot of insightful information about candidates. For instance, among our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Best Email Marketing Active Campaign Deals 2020

Best Email Marketing Active Campaign Deals 2020Best Email Marketing Active Campaign Deals 2020

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and ensures that we only consider the extremely finest applicants to come in for an interview. I used to dislike going after up invoices. While the bulk of our customers paid their billings on time, there were always a few that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and encountered more as an alert instead of a person requesting for a billing to be paid (Best Email Marketing Active Campaign Deals 2020). Not only was it simply as reliable as me emailing them, it implied I might stop sending an email that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unrestricted e-mails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glimpse.

Best Email Marketing Active Campaign Deals 2020

Best Email Marketing Active Campaign Deals 2020Best Email Marketing Active Campaign Deals 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The business organizes its strategies depending on the number of subscribers you’re wanting to reach. Plans begin at $9 per month for up to 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that adds numerous features consisting of consumer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted e-mails, unlike Campaign Monitor, which provides both standard plans with minimal e-mails, and more costly limitless plans. Best Email Marketing Active Campaign Deals 2020.

Best Email Marketing Active Campaign Deals 2020

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To begin, all you need is your company name and email address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s hard to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing since ActiveCampaign likewise uses CRM and other functions that you might not plan to utilize, but appear on the control panel anyway if you’re utilizing the totally free trial. Best Email Marketing Active Campaign Deals 2020. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Best Email Marketing Active Campaign Deals 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no 3rd celebration integration. Best Email Marketing Active Campaign Deals 2020.

Before you add any contacts, however, you have to create a list, similar to with Campaign Monitor. When you develop a list, you need to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with including email, name, and birthday. It acknowledged email, but not the other two, however I was able to easily produce customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a basic design template first.

Best Email Marketing Active Campaign Deals 2020

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their design templates are restricted, which is great with me, however their email editing experience is a little simpler because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Best Email Marketing Active Campaign Deals 2020

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform resembles picking a partner – Best Email Marketing Active Campaign Deals 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Best Email Marketing Active Campaign Deals 2020Best Email Marketing Active Campaign Deals 2020

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I’ve currently mentioned.

Best Email Marketing Active Campaign Deals 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber may be a great option.

Best Email Marketing Active Campaign Deals 2020

I generally don’t believe prices ought to be a major consider deciding the right email marketing platform for your service. Having the best functions for your marketing method will ultimately make up for whatever cost differences you discover. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. However changing is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.