Best And Cheapest Active Campaign Email Marketing

Best And Cheapest Active Campaign Email Marketing

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is utilizing information captured from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to customise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the factor is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that people believe it’s been composed by hand. We have actually even gotten a lot of praise from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send out the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Best And Cheapest Active Campaign Email Marketing). If somebody opens your email but doesn’t click through to your deal it implies that they were captivated by your subject line, but the offer wasn’t rather ideal for them.

Best And Cheapest Active Campaign Email Marketing

One of our most responded-to e-mail projects is an easy email that we send to everybody who participates in a Leadformly webinar but doesn’t register for an account (Best And Cheapest Active Campaign Email Marketing). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first began purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Best And Cheapest Active Campaign  Email MarketingBest And Cheapest Active Campaign Email Marketing

While it’s suggested to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move clients between different actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Best And Cheapest Active Campaign Email Marketing

I have to confess, gathering NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve arise from their lead capture types. This automation series takes some stress off of our assistance team, as it implies that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we immediately activate a series that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s easy but is one less thing that our client success team need to consider.

Best And Cheapest Active Campaign Email Marketing

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new worker signs up with Endeavor Harbour, an automatic email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are aligned with the business’s larger image vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot easier. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our site to finish a short test that tells us more about them and how they fix issues (Best And Cheapest Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It also provides us a lot of informative information about prospects. For instance, among our worths at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Best And Cheapest Active Campaign Email Marketing

Best And Cheapest Active Campaign  Email MarketingBest And Cheapest Active Campaign Email Marketing

This test is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with possible prospects, and ensures that we just consider the absolute best candidates to come in for an interview. I used to hate chasing up billings. While the bulk of our customers paid their billings on time, there were always a few that required a push or two.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than an individual asking for an invoice to be paid (Best And Cheapest Active Campaign Email Marketing). Not just was it simply as efficient as me emailing them, it meant I could stop sending an e-mail that I hated sending– and it saved me time!There are few tools that I wholeheartedly recommend on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including limitless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning look.

Best And Cheapest Active Campaign Email Marketing

Best And Cheapest Active Campaign  Email MarketingBest And Cheapest Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid through live chat, but not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some areas. For the finest email marketing experience appearance to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which provide live support, and generous functions.

The business organizes its strategies depending on the number of customers you’re wanting to reach. Plans start at $9 monthly for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that adds a number of features including consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include endless emails, unlike Campaign Monitor, which offers both standard plans with limited emails, and more pricey limitless strategies. Best And Cheapest Active Campaign Email Marketing.

Best And Cheapest Active Campaign Email Marketing

ActiveCampaign offers a 14-day free trial that does not need a charge card. To start, all you require is your business name and e-mail address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also offers CRM and other features that you might not prepare to use, however show up on the control panel anyway if you’re utilizing the totally free trial. Best And Cheapest Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Best And Cheapest Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. Best And Cheapest Active Campaign Email Marketing.

Prior to you include any contacts, though, you have to develop a list, similar to with Campaign Monitor. When you create a list, you need to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I experimented with adding email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to quickly produce custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental design template first.

Best And Cheapest Active Campaign Email Marketing

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is a little simpler because you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Best And Cheapest Active Campaign Email Marketing

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an email marketing platform resembles selecting a spouse – Best And Cheapest Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Best And Cheapest Active Campaign  Email MarketingBest And Cheapest Active Campaign Email Marketing

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I’ve already discussed.

Best And Cheapest Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber might be an excellent option.

Best And Cheapest Active Campaign Email Marketing

I normally do not think prices should be a significant consider choosing the right e-mail marketing platform for your organisation. Having the ideal functions for your marketing technique will ultimately make up for whatever rate distinctions you discover. But, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Best And Cheapest Active Campaign Email Marketing

Best And Cheapest Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using data recorded from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this allows you to customise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the reason is since it sounds natural and consists of enough personalisation (it recommendations that they’re running a company) that individuals presume it’s been composed by hand. We have actually even gotten a lot of praise from people who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Best And Cheapest Active Campaign Email Marketing). If someone opens your e-mail however doesn’t click through to your deal it indicates that they were interested by your subject line, however the deal wasn’t quite best for them.

Best And Cheapest Active Campaign Email Marketing

One of our most responded-to e-mail projects is a simple e-mail that we send out to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Best And Cheapest Active Campaign Email Marketing). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we initially started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Best And Cheapest Active Campaign  Email MarketingBest And Cheapest Active Campaign Email Marketing

While it’s implied to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation sequences to immediately move clients in between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Best And Cheapest Active Campaign Email Marketing

I have to confess, gathering NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get much better arise from their lead capture forms. This automation sequence takes some pressure off of our support team, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s easy but is one less thing that our customer success team need to think about.

Best And Cheapest Active Campaign Email Marketing

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a new staff member joins Venture Harbour, an automatic email series is activated that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and objectives.

While unconventional, using marketing automation to improve our new worker onboarding has made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a task from our website to complete a brief quiz that tells us more about them and how they fix problems (Best And Cheapest Active Campaign Email Marketing).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the right fit. It also gives us a great deal of insightful details about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Best And Cheapest Active Campaign Email Marketing

Best And Cheapest Active Campaign  Email MarketingBest And Cheapest Active Campaign Email Marketing

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we just think about the best candidates to come in for an interview. I utilized to hate going after up invoices. While most of our customers paid their billings on time, there were constantly a few that required a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting for a billing to be paid (Best And Cheapest Active Campaign Email Marketing). Not only was it simply as efficient as me emailing them, it implied I might stop sending an e-mail that I disliked sending– and it saved me time!There are few tools that I wholeheartedly suggest on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including unrestricted e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in initially look.

Best And Cheapest Active Campaign Email Marketing

Best And Cheapest Active Campaign  Email MarketingBest And Cheapest Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The company organizes its plans depending on the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for approximately 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds several functions including client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include limitless e-mails, unlike Campaign Screen, which offers both fundamental strategies with limited emails, and more costly unlimited strategies. Best And Cheapest Active Campaign Email Marketing.

Best And Cheapest Active Campaign Email Marketing

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get going, all you require is your business name and e-mail address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glimpse. It’s difficult to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other features that you may not prepare to use, but reveal up on the control panel anyhow if you’re using the totally free trial. Best And Cheapest Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Best And Cheapest Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. Best And Cheapest Active Campaign Email Marketing.

Before you add any contacts, however, you have to create a list, similar to with Campaign Monitor. When you produce a list, you require to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with including email, name, and birthday. It recognized email, however not the other 2, however I had the ability to easily develop custom-made fields. You can also tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a basic design template first.

Best And Cheapest Active Campaign Email Marketing

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their templates are limited, which is great with me, but their email editing experience is a little simpler in that you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Best And Cheapest Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like picking a partner – Best And Cheapest Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Best And Cheapest Active Campaign  Email MarketingBest And Cheapest Active Campaign Email Marketing

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I’ve already mentioned.

Best And Cheapest Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be a great option.

Best And Cheapest Active Campaign Email Marketing

I typically do not believe pricing should be a major aspect in deciding the ideal e-mail marketing platform for your service. Having the ideal functions for your marketing technique will ultimately make up for whatever rate distinctions you find. However, cost is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.