Best Active Campaign Email Marketing To Buy For Students

Best Active Campaign Email Marketing To Buy For Students

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is using information recorded from our Leadformly type to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this permits you to customise the content in your email projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the factor is due to the fact that it sounds natural and includes enough personalisation (it referrals that they’re running an agency) that individuals believe it’s been composed by hand. We have actually even received a great deal of praise from people who’ve recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, but the 2nd time around just send the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Best Active Campaign Email Marketing To Buy For Students). If someone opens your e-mail but doesn’t click through to your deal it implies that they were intrigued by your subject line, but the deal wasn’t quite best for them.

Best Active Campaign Email Marketing To Buy For Students

Among our most responded-to e-mail campaigns is a basic e-mail that we send out to everybody who attends a Leadformly webinar however does not sign up for an account (Best Active Campaign Email Marketing To Buy For Students). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly since …’.

When we first started buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Best Active Campaign Email Marketing To Buy For StudentsBest Active Campaign Email Marketing To Buy For Students

While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to immediately move clients between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Best Active Campaign Email Marketing To Buy For Students

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get much better arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance team, as it implies that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s easy but is one less thing that our consumer success group requirement to consider.

Best Active Campaign Email Marketing To Buy For Students

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new worker joins Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s larger picture vision and goals.

While non-traditional, using marketing automation to enhance our new staff member onboarding has made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all prospects that use for a job from our website to finish a short test that tells us more about them and how they resolve problems (Best Active Campaign Email Marketing To Buy For Students).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It likewise gives us a lot of insightful details about candidates. For example, one of our values at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Best Active Campaign Email Marketing To Buy For Students

Best Active Campaign Email Marketing To Buy For StudentsBest Active Campaign Email Marketing To Buy For Students

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and guarantees that we only consider the best candidates to come in for an interview. I used to hate going after up invoices. While the majority of our customers paid their invoices on time, there were always a couple of that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and came throughout more as an alert rather than a person requesting an invoice to be paid (Best Active Campaign Email Marketing To Buy For Students). Not just was it simply as efficient as me emailing them, it indicated I might stop sending out an e-mail that I hated sending– and it saved me time!There are few tools that I completely suggest every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, including unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in initially look.

Best Active Campaign Email Marketing To Buy For Students

Best Active Campaign Email Marketing To Buy For StudentsBest Active Campaign Email Marketing To Buy For Students

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help via live chat, however not by phone. It’s similar to Campaign Screen in lots of methods, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company arranges its plans depending on the variety of subscribers you’re looking to reach. Strategies start at $9 monthly for as much as 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that adds several features including consumer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless e-mails, unlike Campaign Screen, which uses both fundamental strategies with minimal e-mails, and more costly unrestricted plans. Best Active Campaign Email Marketing To Buy For Students.

Best Active Campaign Email Marketing To Buy For Students

ActiveCampaign uses a 14-day free trial that does not need a credit card. To get begun, all you need is your company name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise offers CRM and other functions that you may not plan to use, but appear on the dashboard anyway if you’re utilizing the free trial. Best Active Campaign Email Marketing To Buy For Students. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Best Active Campaign Email Marketing To Buy For Students

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Best Active Campaign Email Marketing To Buy For Students.

Before you include any contacts, however, you need to develop a list, similar to with Campaign Monitor. When you develop a list, you require to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I attempted out adding e-mail, name, and birthday. It recognized email, but not the other 2, but I had the ability to quickly produce custom fields. You can also tag contacts for easy browsing. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a basic template initially.

Best Active Campaign Email Marketing To Buy For Students

MailChimp’s integrated image editor is very effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are restricted, which is great with me, but their email editing experience is slightly easier because you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Best Active Campaign Email Marketing To Buy For Students

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles choosing a spouse – Best Active Campaign Email Marketing To Buy For Students. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Best Active Campaign Email Marketing To Buy For StudentsBest Active Campaign Email Marketing To Buy For Students

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Best Active Campaign Email Marketing To Buy For Students

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 customers or more, and you do not need much more than fundamental broadcasts and automations, AWeber may be a good option.

Best Active Campaign Email Marketing To Buy For Students

I typically don’t believe rates should be a significant consider deciding the best email marketing platform for your organisation. Having the best features for your marketing technique will eventually offset whatever cost distinctions you discover. However, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just starting out. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Best Active Campaign Email Marketing To Buy For Students

Best Active Campaign Email Marketing To Buy For Students

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is using data recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the material in your email campaigns using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the factor is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals suspect it’s been composed manually. We have actually even received a lot of praise from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails twice, however the second time around only send the e-mail to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Best Active Campaign Email Marketing To Buy For Students). If someone opens your email but does not click through to your offer it means that they were captivated by your subject line, but the deal wasn’t quite ideal for them.

Best Active Campaign Email Marketing To Buy For Students

One of our most responded-to e-mail projects is a basic email that we send out to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Best Active Campaign Email Marketing To Buy For Students). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first began buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Best Active Campaign Email Marketing To Buy For StudentsBest Active Campaign Email Marketing To Buy For Students

While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to immediately move customers between different actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Best Active Campaign Email Marketing To Buy For Students

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get much better arise from their lead capture kinds. This automation sequence takes some stress off of our support team, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we discover what caused this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our customer success group need to think about.

Best Active Campaign Email Marketing To Buy For Students

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new staff member joins Endeavor Harbour, an automatic email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to improve our brand-new worker onboarding has made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that make an application for a task from our site to finish a brief quiz that informs us more about them and how they solve problems (Best Active Campaign Email Marketing To Buy For Students).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the right fit. It likewise provides us a lot of informative info about prospects. For example, among our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Best Active Campaign Email Marketing To Buy For Students

Best Active Campaign Email Marketing To Buy For StudentsBest Active Campaign Email Marketing To Buy For Students

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we only think about the absolute best applicants to come in for an interview. I utilized to dislike going after up invoices. While most of our customers paid their billings on time, there were always a couple of that needed a nudge or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and encountered more as an alert instead of an individual requesting a billing to be paid (Best Active Campaign Email Marketing To Buy For Students). Not just was it simply as reliable as me emailing them, it indicated I could stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly advise on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in initially glance.

Best Active Campaign Email Marketing To Buy For Students

Best Active Campaign Email Marketing To Buy For StudentsBest Active Campaign Email Marketing To Buy For Students

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The company arranges its plans depending on the number of customers you’re wanting to reach. Plans begin at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus plan that adds a number of features including customer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of unlimited emails, unlike Campaign Screen, which offers both basic strategies with restricted emails, and more costly unrestricted plans. Best Active Campaign Email Marketing To Buy For Students.

Best Active Campaign Email Marketing To Buy For Students

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To begin, all you require is your company name and e-mail address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s difficult to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise offers CRM and other features that you may not prepare to utilize, however show up on the dashboard anyhow if you’re using the totally free trial. Best Active Campaign Email Marketing To Buy For Students. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Best Active Campaign Email Marketing To Buy For Students

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Best Active Campaign Email Marketing To Buy For Students.

Prior to you add any contacts, though, you need to create a list, simply like with Campaign Monitor. When you develop a list, you require to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I checked out including e-mail, name, and birthday. It acknowledged email, but not the other 2, but I had the ability to easily create custom-made fields. You can likewise tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a standard design template first.

Best Active Campaign Email Marketing To Buy For Students

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their design templates are restricted, which is great with me, but their e-mail modifying experience is a little much easier because you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Best Active Campaign Email Marketing To Buy For Students

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a partner – Best Active Campaign Email Marketing To Buy For Students. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Best Active Campaign Email Marketing To Buy For StudentsBest Active Campaign Email Marketing To Buy For Students

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Best Active Campaign Email Marketing To Buy For Students

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an e-mail marketing platform just due to the fact that it’s more affordable on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 customers or more, and you do not require far more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Best Active Campaign Email Marketing To Buy For Students

I generally do not believe prices needs to be a significant consider choosing the right e-mail marketing platform for your company. Having the ideal features for your marketing method will eventually make up for whatever rate differences you find. However, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.