Best Active Campaign Email Marketing On A Budget

Best Active Campaign Email Marketing On A Budget

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explored with a lot is using information captured from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this enables you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the reason is due to the fact that it sounds natural and includes sufficient personalisation (it recommendations that they’re running a company) that people presume it’s been written by hand. We’ve even gotten a great deal of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Best Active Campaign Email Marketing On A Budget). If someone opens your email but does not click through to your offer it indicates that they were captivated by your subject line, however the offer wasn’t quite best for them.

Best Active Campaign Email Marketing On A Budget

Among our most responded-to e-mail campaigns is a basic e-mail that we send to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Best Active Campaign Email Marketing On A Budget). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that many of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Best Active Campaign Email Marketing On A BudgetBest Active Campaign Email Marketing On A Budget

While it’s suggested to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to immediately move clients between various actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Best Active Campaign Email Marketing On A Budget

I have to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get much better results from their lead capture kinds. This automation sequence takes some pressure off of our assistance group, as it indicates that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our client success team need to think of.

Best Active Campaign Email Marketing On A Budget

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a new worker signs up with Endeavor Harbour, an automated email series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While non-traditional, using marketing automation to improve our new staff member onboarding has made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all prospects that request a task from our website to complete a brief quiz that informs us more about them and how they resolve problems (Best Active Campaign Email Marketing On A Budget).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the best fit. It also provides us a great deal of informative details about prospects. For instance, one of our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Best Active Campaign Email Marketing On A Budget

Best Active Campaign Email Marketing On A BudgetBest Active Campaign Email Marketing On A Budget

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and makes sure that we only think about the really best applicants to come in for an interview. I utilized to dislike chasing up invoices. While most of our customers paid their invoices on time, there were always a couple of that needed a nudge or more.

By sending the email from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting a billing to be paid (Best Active Campaign Email Marketing On A Budget). Not just was it just as reliable as me emailing them, it suggested I could stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I completely recommend every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of unrestricted emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning look.

Best Active Campaign Email Marketing On A Budget

Best Active Campaign Email Marketing On A BudgetBest Active Campaign Email Marketing On A Budget

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business arranges its plans depending upon the number of customers you’re seeking to reach. Plans start at $9 per month for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of features including client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which offers both fundamental plans with restricted emails, and more costly limitless strategies. Best Active Campaign Email Marketing On A Budget.

Best Active Campaign Email Marketing On A Budget

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To begin, all you need is your company name and e-mail address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first look. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also provides CRM and other features that you may not plan to use, however reveal up on the control panel anyway if you’re utilizing the free trial. Best Active Campaign Email Marketing On A Budget. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Best Active Campaign Email Marketing On A Budget

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no third celebration integration. Best Active Campaign Email Marketing On A Budget.

Prior to you include any contacts, however, you need to create a list, just like with Campaign Display. When you produce a list, you need to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I attempted out including email, name, and birthday. It recognized e-mail, however not the other two, however I had the ability to easily create custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a basic design template first.

Best Active Campaign Email Marketing On A Budget

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is a little easier in that you can create inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Best Active Campaign Email Marketing On A Budget

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a spouse – Best Active Campaign Email Marketing On A Budget. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Best Active Campaign Email Marketing On A BudgetBest Active Campaign Email Marketing On A Budget

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Best Active Campaign Email Marketing On A Budget

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Best Active Campaign Email Marketing On A Budget

I normally do not think prices must be a significant aspect in choosing the ideal email marketing platform for your company. Having the right functions for your marketing method will eventually offset whatever cost differences you find. But, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Best Active Campaign Email Marketing On A Budget

Best Active Campaign Email Marketing On A Budget

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is using information caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the reason is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that individuals think it’s been composed manually. We’ve even received a great deal of praise from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, however the second time around just send the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Best Active Campaign Email Marketing On A Budget). If somebody opens your e-mail but doesn’t click through to your offer it means that they were intrigued by your subject line, however the offer wasn’t quite ideal for them.

Best Active Campaign Email Marketing On A Budget

Among our most responded-to e-mail campaigns is a simple e-mail that we send out to everybody who attends a Leadformly webinar but doesn’t register for an account (Best Active Campaign Email Marketing On A Budget). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly since …’.

When we first started buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that many of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Best Active Campaign Email Marketing On A BudgetBest Active Campaign Email Marketing On A Budget

While it’s indicated to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation series to immediately move clients in between various actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Best Active Campaign Email Marketing On A Budget

I need to confess, collecting NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get much better arise from their lead capture types. This automation sequence takes some stress off of our support team, as it indicates that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our consumer success group need to think about.

Best Active Campaign Email Marketing On A Budget

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a new worker joins Endeavor Harbour, an automatic email sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new workers have a constant onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our site to complete a short test that informs us more about them and how they resolve issues (Best Active Campaign Email Marketing On A Budget).

At the end of the day, if you’re not prepared to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a lot of insightful info about prospects. For instance, among our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Best Active Campaign Email Marketing On A Budget

Best Active Campaign Email Marketing On A BudgetBest Active Campaign Email Marketing On A Budget

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we only consider the best candidates to come in for an interview. I used to hate chasing up billings. While most of our customers paid their billings on time, there were constantly a few that required a push or 2.

By sending the e-mail from a ‘noreply@’ email address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for a billing to be paid (Best Active Campaign Email Marketing On A Budget). Not only was it simply as efficient as me emailing them, it suggested I could stop sending out an email that I hated sending out– and it saved me time!There are few tools that I totally recommend on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unlimited e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in initially glance.

Best Active Campaign Email Marketing On A Budget

Best Active Campaign Email Marketing On A BudgetBest Active Campaign Email Marketing On A Budget

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The company organizes its plans depending upon the number of customers you’re aiming to reach. Plans begin at $9 monthly for up to 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus strategy that adds a number of features including client relationship management (CRM), a custom domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which offers both fundamental strategies with minimal emails, and more expensive unrestricted plans. Best Active Campaign Email Marketing On A Budget.

Best Active Campaign Email Marketing On A Budget

ActiveCampaign offers a 14-day free trial that does not need a credit card. To get going, all you need is your business name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s difficult to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated since ActiveCampaign also uses CRM and other features that you may not prepare to use, but show up on the dashboard anyway if you’re using the totally free trial. Best Active Campaign Email Marketing On A Budget. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Best Active Campaign Email Marketing On A Budget

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Display, which has no third celebration combination. Best Active Campaign Email Marketing On A Budget.

Before you include any contacts, however, you need to create a list, simply like with Campaign Screen. When you develop a list, you require to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I attempted out including e-mail, name, and birthday. It recognized e-mail, but not the other two, however I had the ability to easily create custom-made fields. You can also tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, offered you make a fundamental template first.

Best Active Campaign Email Marketing On A Budget

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their templates are limited, which is great with me, but their email editing experience is a little much easier in that you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Best Active Campaign Email Marketing On A Budget

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform resembles picking a spouse – Best Active Campaign Email Marketing On A Budget. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Best Active Campaign Email Marketing On A BudgetBest Active Campaign Email Marketing On A Budget

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I’ve currently mentioned.

Best Active Campaign Email Marketing On A Budget

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an e-mail marketing platform simply because it’s cheaper on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than fundamental broadcasts and automations, AWeber may be an excellent option.

Best Active Campaign Email Marketing On A Budget

I usually don’t think pricing ought to be a significant aspect in deciding the ideal e-mail marketing platform for your company. Having the best functions for your marketing technique will eventually make up for whatever price distinctions you discover. But, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting out. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.