Best Active Campaign Email Marketing For Students 2020

Best Active Campaign Email Marketing For Students 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information captured from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this allows you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the reason is since it sounds natural and includes enough personalisation (it references that they’re running a company) that individuals think it’s been written by hand. We’ve even received a lot of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Best Active Campaign Email Marketing For Students 2020). If somebody opens your email but does not click through to your deal it means that they were intrigued by your subject line, but the offer wasn’t quite best for them.

Best Active Campaign Email Marketing For Students 2020

One of our most responded-to email projects is a simple email that we send out to everybody who participates in a Leadformly webinar but doesn’t register for an account (Best Active Campaign Email Marketing For Students 2020). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly since …’.

When we initially started buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Best  Active Campaign Email Marketing For Students 2020Best Active Campaign Email Marketing For Students 2020

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move clients in between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Best Active Campaign Email Marketing For Students 2020

I need to admit, collecting NPS scores in ActiveCampaign is hard. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve outcomes from their lead capture forms. This automation series takes some strain off of our assistance group, as it indicates that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our client success group requirement to consider.

Best Active Campaign Email Marketing For Students 2020

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new worker signs up with Venture Harbour, an automatic e-mail series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s larger picture vision and goals.

While unconventional, utilizing marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that get a task from our website to finish a short quiz that tells us more about them and how they resolve problems (Best Active Campaign Email Marketing For Students 2020).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It also gives us a lot of insightful details about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Best Active Campaign Email Marketing For Students 2020

Best  Active Campaign Email Marketing For Students 2020Best Active Campaign Email Marketing For Students 2020

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we just consider the very best applicants to come in for an interview. I utilized to dislike chasing up billings. While most of our customers paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and discovered more as an alert instead of a person requesting an invoice to be paid (Best Active Campaign Email Marketing For Students 2020). Not only was it simply as reliable as me emailing them, it meant I might stop sending out an email that I hated sending out– and it conserved me time!There are few tools that I totally advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including unlimited e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in in the beginning glimpse.

Best Active Campaign Email Marketing For Students 2020

Best  Active Campaign Email Marketing For Students 2020Best Active Campaign Email Marketing For Students 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, however not by phone. It’s equivalent to Campaign Screen in many ways, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The business arranges its plans depending upon the number of customers you’re seeking to reach. Strategies start at $9 monthly for up to 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of functions consisting of consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Campaign Monitor, which provides both basic plans with restricted emails, and more costly unlimited strategies. Best Active Campaign Email Marketing For Students 2020.

Best Active Campaign Email Marketing For Students 2020

ActiveCampaign offers a 14-day free trial that does not need a charge card. To start, all you require is your company name and email address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating at first glance. It’s hard to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise provides CRM and other functions that you might not prepare to use, however appear on the dashboard anyway if you’re utilizing the complimentary trial. Best Active Campaign Email Marketing For Students 2020. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Best Active Campaign Email Marketing For Students 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Best Active Campaign Email Marketing For Students 2020.

Prior to you add any contacts, though, you need to create a list, simply like with Campaign Screen. When you develop a list, you require to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, but I had the ability to easily create customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental template first.

Best Active Campaign Email Marketing For Students 2020

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are limited, which is fine with me, but their email editing experience is a little simpler in that you can produce inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Best Active Campaign Email Marketing For Students 2020

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like choosing a partner – Best Active Campaign Email Marketing For Students 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Best  Active Campaign Email Marketing For Students 2020Best Active Campaign Email Marketing For Students 2020

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Best Active Campaign Email Marketing For Students 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be an excellent option.

Best Active Campaign Email Marketing For Students 2020

I typically do not think rates must be a major consider choosing the ideal e-mail marketing platform for your business. Having the ideal features for your marketing method will ultimately make up for whatever price distinctions you find. However, cost is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting out. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Best Active Campaign Email Marketing For Students 2020

Best Active Campaign Email Marketing For Students 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing data caught from our Leadformly type to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this enables you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the reason is since it sounds natural and consists of enough personalisation (it recommendations that they’re running a company) that individuals believe it’s been written by hand. We have actually even received a great deal of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the second time around only send out the e-mail to the sector of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Best Active Campaign Email Marketing For Students 2020). If someone opens your email but doesn’t click through to your deal it suggests that they were intrigued by your subject line, but the deal wasn’t quite ideal for them.

Best Active Campaign Email Marketing For Students 2020

Among our most responded-to email campaigns is a basic email that we send to everybody who goes to a Leadformly webinar but does not sign up for an account (Best Active Campaign Email Marketing For Students 2020). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly since …’.

When we initially began investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Best  Active Campaign Email Marketing For Students 2020Best Active Campaign Email Marketing For Students 2020

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move clients in between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Best Active Campaign Email Marketing For Students 2020

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve outcomes from their lead capture kinds. This automation series takes some pressure off of our assistance team, as it indicates that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s easy however is one less thing that our customer success team need to think of.

Best Active Campaign Email Marketing For Students 2020

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new staff member joins Endeavor Harbour, an automatic email sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the company’s larger photo vision and objectives.

While non-traditional, using marketing automation to enhance our new worker onboarding has actually made this process a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that obtain a job from our site to complete a brief test that tells us more about them and how they fix issues (Best Active Campaign Email Marketing For Students 2020).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the ideal fit. It also gives us a great deal of insightful details about prospects. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Best Active Campaign Email Marketing For Students 2020

Best  Active Campaign Email Marketing For Students 2020Best Active Campaign Email Marketing For Students 2020

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with possible prospects, and guarantees that we just think about the absolute best applicants to come in for an interview. I utilized to dislike going after up billings. While the bulk of our clients paid their invoices on time, there were always a few that required a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (Best Active Campaign Email Marketing For Students 2020). Not just was it just as efficient as me emailing them, it implied I could stop sending an e-mail that I disliked sending out– and it conserved me time!There are few tools that I totally advise every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be tough to take in in the beginning glance.

Best Active Campaign Email Marketing For Students 2020

Best  Active Campaign Email Marketing For Students 2020Best Active Campaign Email Marketing For Students 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s similar to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The company arranges its strategies depending upon the variety of customers you’re aiming to reach. Plans start at $9 per month for up to 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus plan that includes numerous features including client relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include limitless e-mails, unlike Campaign Monitor, which provides both basic plans with restricted e-mails, and more costly unrestricted plans. Best Active Campaign Email Marketing For Students 2020.

Best Active Campaign Email Marketing For Students 2020

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get begun, all you require is your company name and email address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s tough to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise offers CRM and other functions that you may not plan to use, however reveal up on the dashboard anyway if you’re utilizing the complimentary trial. Best Active Campaign Email Marketing For Students 2020. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related features.

Best Active Campaign Email Marketing For Students 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Best Active Campaign Email Marketing For Students 2020.

Prior to you add any contacts, however, you need to create a list, similar to with Campaign Monitor. When you create a list, you require to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with including e-mail, name, and birthday. It recognized e-mail, but not the other two, but I was able to quickly create customized fields. You can also tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a fundamental template initially.

Best Active Campaign Email Marketing For Students 2020

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is a little much easier because you can create inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Best Active Campaign Email Marketing For Students 2020

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a partner – Best Active Campaign Email Marketing For Students 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Best  Active Campaign Email Marketing For Students 2020Best Active Campaign Email Marketing For Students 2020

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

Best Active Campaign Email Marketing For Students 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber may be a great choice.

Best Active Campaign Email Marketing For Students 2020

I typically don’t think pricing needs to be a major element in deciding the ideal e-mail marketing platform for your service. Having the best features for your marketing technique will ultimately offset whatever cost differences you find. But, rate is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.