Amazon Email Marketing Active Campaign Warranty

Amazon Email Marketing Active Campaign Warranty

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explored with a lot is using information recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this permits you to personalise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I believe the factor is because it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that people suspect it’s been composed by hand. We’ve even gotten a great deal of praise from people who’ve identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Amazon Email Marketing Active Campaign Warranty). If someone opens your e-mail however doesn’t click through to your deal it indicates that they were intrigued by your subject line, but the offer wasn’t rather ideal for them.

Amazon Email Marketing Active Campaign Warranty

One of our most responded-to e-mail campaigns is an easy email that we send to everybody who participates in a Leadformly webinar but doesn’t register for an account (Amazon Email Marketing Active Campaign Warranty). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly because …’.

When we first began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Amazon Email Marketing  Active Campaign WarrantyAmazon Email Marketing Active Campaign Warranty

While it’s meant to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation series to immediately move customers between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Amazon Email Marketing Active Campaign Warranty

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve outcomes from their lead capture types. This automation sequence takes some stress off of our support team, as it suggests that we can respond to concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s basic but is one less thing that our client success team requirement to consider.

Amazon Email Marketing Active Campaign Warranty

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee joins Venture Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the business’s larger photo vision and goals.

While non-traditional, using marketing automation to improve our brand-new staff member onboarding has made this process a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that request a job from our website to finish a short quiz that tells us more about them and how they fix issues (Amazon Email Marketing Active Campaign Warranty).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It also gives us a lot of informative details about prospects. For example, one of our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Amazon Email Marketing Active Campaign Warranty

Amazon Email Marketing  Active Campaign WarrantyAmazon Email Marketing Active Campaign Warranty

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we only consider the absolute best applicants to come in for an interview. I utilized to hate chasing up billings. While the majority of our clients paid their billings on time, there were always a couple of that required a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and encountered more as an alert rather than a person asking for a billing to be paid (Amazon Email Marketing Active Campaign Warranty). Not only was it simply as efficient as me emailing them, it meant I might stop sending an email that I disliked sending– and it conserved me time!There are few tools that I completely suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be tough to take in initially glimpse.

Amazon Email Marketing Active Campaign Warranty

Amazon Email Marketing  Active Campaign WarrantyAmazon Email Marketing Active Campaign Warranty

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its strategies depending upon the number of customers you’re looking to reach. Strategies begin at $9 monthly for up to 500 contacts and unrestricted emails. At each customer level, you can update to a Plus strategy that includes several features including customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless e-mails, unlike Campaign Display, which provides both standard plans with limited emails, and more costly endless plans. Amazon Email Marketing Active Campaign Warranty.

Amazon Email Marketing Active Campaign Warranty

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To begin, all you need is your business name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glance. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, however appear on the dashboard anyhow if you’re using the totally free trial. Amazon Email Marketing Active Campaign Warranty. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated functions.

Amazon Email Marketing Active Campaign Warranty

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Monitor, which has no third party combination. Amazon Email Marketing Active Campaign Warranty.

Prior to you add any contacts, however, you have to develop a list, just like with Campaign Display. When you develop a list, you need to give it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried adding e-mail, name, and birthday. It recognized email, however not the other 2, however I was able to easily develop customized fields. You can likewise tag contacts for simple searching. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a basic design template initially.

Amazon Email Marketing Active Campaign Warranty

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their templates are restricted, which is fine with me, but their e-mail editing experience is slightly easier because you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Amazon Email Marketing Active Campaign Warranty

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform is like selecting a partner – Amazon Email Marketing Active Campaign Warranty. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Amazon Email Marketing  Active Campaign WarrantyAmazon Email Marketing Active Campaign Warranty

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Amazon Email Marketing Active Campaign Warranty

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform just due to the fact that it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber may be a great option.

Amazon Email Marketing Active Campaign Warranty

I generally do not believe rates needs to be a major factor in choosing the right email marketing platform for your organisation. Having the best functions for your marketing technique will ultimately offset whatever cost distinctions you discover. However, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Amazon Email Marketing Active Campaign Warranty

Amazon Email Marketing Active Campaign Warranty

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using information captured from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this allows you to customise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I suspect the reason is because it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that individuals think it’s been composed manually. We have actually even received a lot of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails twice, however the second time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Amazon Email Marketing Active Campaign Warranty). If somebody opens your email however does not click through to your deal it suggests that they were intrigued by your subject line, but the offer wasn’t rather right for them.

Amazon Email Marketing Active Campaign Warranty

Among our most responded-to e-mail campaigns is a simple e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t register for an account (Amazon Email Marketing Active Campaign Warranty). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly since …’.

When we initially started buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we understood that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Amazon Email Marketing  Active Campaign WarrantyAmazon Email Marketing Active Campaign Warranty

While it’s indicated to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to automatically move clients in between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Amazon Email Marketing Active Campaign Warranty

I have to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve arise from their lead capture types. This automation series takes some strain off of our support team, as it means that we can respond to concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our client success team need to think of.

Amazon Email Marketing Active Campaign Warranty

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While unconventional, using marketing automation to streamline our brand-new employee onboarding has made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our site to finish a brief quiz that informs us more about them and how they solve issues (Amazon Email Marketing Active Campaign Warranty).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the best fit. It also gives us a lot of informative details about prospects. For example, among our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Amazon Email Marketing Active Campaign Warranty

Amazon Email Marketing  Active Campaign WarrantyAmazon Email Marketing Active Campaign Warranty

This test is sent through a marketing automation series, which releases up hours of emailing back and forth with prospective prospects, and ensures that we only consider the really finest candidates to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our clients paid their billings on time, there were constantly a few that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and encountered more as an alert rather than a person asking for an invoice to be paid (Amazon Email Marketing Active Campaign Warranty). Not only was it simply as reliable as me emailing them, it suggested I could stop sending an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I totally suggest daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be difficult to take in at first glimpse.

Amazon Email Marketing Active Campaign Warranty

Amazon Email Marketing  Active Campaign WarrantyAmazon Email Marketing Active Campaign Warranty

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help via live chat, but not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The business organizes its strategies depending upon the variety of subscribers you’re looking to reach. Strategies begin at $9 per month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds several features consisting of customer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans include unrestricted e-mails, unlike Campaign Monitor, which uses both fundamental strategies with minimal e-mails, and more expensive endless strategies. Amazon Email Marketing Active Campaign Warranty.

Amazon Email Marketing Active Campaign Warranty

ActiveCampaign provides a 14-day free trial that does not need a credit card. To start, all you need is your company name and email address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, however show up on the control panel anyhow if you’re utilizing the free trial. Amazon Email Marketing Active Campaign Warranty. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Amazon Email Marketing Active Campaign Warranty

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Amazon Email Marketing Active Campaign Warranty.

Prior to you include any contacts, however, you have to develop a list, just like with Campaign Screen. When you develop a list, you require to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I tried adding e-mail, name, and birthday. It acknowledged email, but not the other two, but I was able to easily produce custom fields. You can also tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a basic design template first.

Amazon Email Marketing Active Campaign Warranty

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is really plain, however easy to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is slightly easier because you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Amazon Email Marketing Active Campaign Warranty

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an e-mail marketing platform resembles picking a spouse – Amazon Email Marketing Active Campaign Warranty. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Amazon Email Marketing  Active Campaign WarrantyAmazon Email Marketing Active Campaign Warranty

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually already pointed out.

Amazon Email Marketing Active Campaign Warranty

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber may be a good choice.

Amazon Email Marketing Active Campaign Warranty

I usually don’t believe prices must be a major consider choosing the ideal email marketing platform for your organisation. Having the ideal features for your marketing strategy will ultimately offset whatever cost distinctions you find. However, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.