Additional Warranty Email Marketing Active Campaign

Additional Warranty Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using data caught from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I believe the reason is because it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that individuals believe it’s been composed by hand. We’ve even received a lot of praise from people who’ve identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the second time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Additional Warranty Email Marketing Active Campaign). If somebody opens your email but doesn’t click through to your deal it indicates that they were intrigued by your subject line, but the deal wasn’t rather ideal for them.

Additional Warranty Email Marketing Active Campaign

One of our most responded-to email campaigns is an easy e-mail that we send out to everyone who participates in a Leadformly webinar but does not register for an account (Additional Warranty Email Marketing Active Campaign). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Additional Warranty  Email Marketing Active CampaignAdditional Warranty Email Marketing Active Campaign

While it’s implied to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to immediately move clients between different actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Additional Warranty Email Marketing Active Campaign

I need to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve outcomes from their lead capture types. This automation sequence takes some strain off of our assistance group, as it suggests that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our consumer success group requirement to think about.

Additional Warranty Email Marketing Active Campaign

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker signs up with Endeavor Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a constant onboarding experience, and are lined up with the company’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to improve our brand-new employee onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that use for a job from our site to complete a short quiz that tells us more about them and how they resolve issues (Additional Warranty Email Marketing Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the best fit. It also provides us a lot of informative info about prospects. For example, among our worths at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Additional Warranty Email Marketing Active Campaign

Additional Warranty  Email Marketing Active CampaignAdditional Warranty Email Marketing Active Campaign

This quiz is sent through a marketing automation sequence, which frees up hours of emailing back and forth with potential prospects, and ensures that we just consider the best candidates to come in for an interview. I used to hate going after up invoices. While the majority of our clients paid their invoices on time, there were constantly a few that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting an invoice to be paid (Additional Warranty Email Marketing Active Campaign). Not only was it simply as efficient as me emailing them, it suggested I could stop sending an email that I disliked sending out– and it saved me time!There are couple of tools that I completely advise on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in in the beginning glimpse.

Additional Warranty Email Marketing Active Campaign

Additional Warranty  Email Marketing Active CampaignAdditional Warranty Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The company arranges its strategies depending upon the variety of subscribers you’re wanting to reach. Strategies start at $9 monthly for as much as 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus plan that includes several features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include endless e-mails, unlike Campaign Screen, which uses both fundamental plans with restricted emails, and more pricey limitless strategies. Additional Warranty Email Marketing Active Campaign.

Additional Warranty Email Marketing Active Campaign

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To begin, all you require is your business name and e-mail address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign also provides CRM and other functions that you might not prepare to utilize, but appear on the dashboard anyway if you’re using the free trial. Additional Warranty Email Marketing Active Campaign. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related features.

Additional Warranty Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Additional Warranty Email Marketing Active Campaign.

Prior to you add any contacts, however, you have to produce a list, much like with Campaign Monitor. When you develop a list, you need to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I checked out adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I was able to easily produce customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, provided you make a basic design template initially.

Additional Warranty Email Marketing Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their templates are restricted, which is great with me, however their e-mail modifying experience is a little simpler because you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Additional Warranty Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform resembles selecting a partner – Additional Warranty Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Additional Warranty  Email Marketing Active CampaignAdditional Warranty Email Marketing Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve currently discussed.

Additional Warranty Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an e-mail marketing platform just because it’s cheaper on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 customers or more, and you do not require far more than standard broadcasts and automations, AWeber may be a good choice.

Additional Warranty Email Marketing Active Campaign

I generally don’t think prices must be a major consider deciding the ideal e-mail marketing platform for your organisation. Having the best functions for your marketing technique will eventually offset whatever rate differences you find. However, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Additional Warranty Email Marketing Active Campaign

Additional Warranty Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is utilizing data recorded from our Leadformly type to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this permits you to personalise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I presume the reason is since it sounds natural and consists of adequate personalisation (it recommendations that they’re running an agency) that people presume it’s been composed manually. We have actually even gotten a great deal of praise from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, however the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Additional Warranty Email Marketing Active Campaign). If someone opens your e-mail but doesn’t click through to your deal it suggests that they were interested by your subject line, however the deal wasn’t rather best for them.

Additional Warranty Email Marketing Active Campaign

Among our most responded-to email projects is a simple email that we send to everyone who attends a Leadformly webinar but doesn’t register for an account (Additional Warranty Email Marketing Active Campaign). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Additional Warranty  Email Marketing Active CampaignAdditional Warranty Email Marketing Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation sequences to instantly move clients in between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Additional Warranty Email Marketing Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it suggests that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s simple however is one less thing that our client success group need to think of.

Additional Warranty Email Marketing Active Campaign

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member joins Venture Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that obtain a job from our site to complete a short test that tells us more about them and how they solve problems (Additional Warranty Email Marketing Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise offers us a lot of informative information about prospects. For instance, one of our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Additional Warranty Email Marketing Active Campaign

Additional Warranty  Email Marketing Active CampaignAdditional Warranty Email Marketing Active Campaign

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible prospects, and guarantees that we just think about the best candidates to come in for an interview. I used to hate chasing after up invoices. While most of our clients paid their billings on time, there were always a few that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and came throughout more as an alert rather than an individual asking for an invoice to be paid (Additional Warranty Email Marketing Active Campaign). Not only was it simply as reliable as me emailing them, it implied I could stop sending out an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally suggest daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of unlimited e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in in the beginning glimpse.

Additional Warranty Email Marketing Active Campaign

Additional Warranty  Email Marketing Active CampaignAdditional Warranty Email Marketing Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some areas. For the finest e-mail marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live support, and generous functions.

The business organizes its strategies depending on the number of subscribers you’re wanting to reach. Strategies start at $9 monthly for up to 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus plan that adds numerous functions including client relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include limitless emails, unlike Campaign Display, which provides both fundamental plans with minimal emails, and more costly endless plans. Additional Warranty Email Marketing Active Campaign.

Additional Warranty Email Marketing Active Campaign

ActiveCampaign provides a 14-day free trial that does not need a credit card. To start, all you need is your company name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s tough to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, however appear on the control panel anyhow if you’re using the complimentary trial. Additional Warranty Email Marketing Active Campaign. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Additional Warranty Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another location where it bests Campaign Display, which has no 3rd party combination. Additional Warranty Email Marketing Active Campaign.

Prior to you add any contacts, though, you have to create a list, much like with Campaign Screen. When you develop a list, you require to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out adding email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to easily produce customized fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a standard design template initially.

Additional Warranty Email Marketing Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is really plain, but simple to browse. Their design templates are restricted, which is great with me, however their e-mail editing experience is slightly simpler because you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Additional Warranty Email Marketing Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like picking a spouse – Additional Warranty Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Additional Warranty  Email Marketing Active CampaignAdditional Warranty Email Marketing Active Campaign

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve currently pointed out.

Additional Warranty Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be a good option.

Additional Warranty Email Marketing Active Campaign

I typically do not think rates must be a significant consider choosing the best e-mail marketing platform for your service. Having the right functions for your marketing technique will ultimately make up for whatever price differences you find. But, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting out. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.