Adding Active Campaign Forms To Clickfunnels

Adding Active Campaign Forms To Clickfunnels

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing data recorded from our Leadformly type to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this allows you to customise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I believe the reason is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that individuals believe it’s been composed by hand. We’ve even gotten a great deal of appreciation from people who have actually determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, however the second time around only send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Adding Active Campaign Forms To Clickfunnels). If someone opens your email but does not click through to your offer it suggests that they were interested by your subject line, however the deal wasn’t quite best for them.

Adding Active Campaign Forms To Clickfunnels

One of our most responded-to e-mail projects is a simple e-mail that we send out to everyone who goes to a Leadformly webinar however does not sign up for an account (Adding Active Campaign Forms To Clickfunnels). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially began investing in tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Adding Active Campaign Forms To ClickfunnelsAdding Active Campaign Forms To Clickfunnels

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to automatically move customers between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Adding Active Campaign Forms To Clickfunnels

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better arise from their lead capture forms. This automation series takes some pressure off of our assistance team, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our client success group requirement to think of.

Adding Active Campaign Forms To Clickfunnels

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and employee training. When a new worker joins Endeavor Harbour, an automatic email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the business’s larger image vision and objectives.

While unconventional, utilizing marketing automation to improve our brand-new employee onboarding has made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that obtain a task from our website to complete a brief quiz that informs us more about them and how they resolve issues (Adding Active Campaign Forms To Clickfunnels).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the best fit. It also gives us a great deal of informative details about prospects. For instance, among our worths at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Adding Active Campaign Forms To Clickfunnels

Adding Active Campaign Forms To ClickfunnelsAdding Active Campaign Forms To Clickfunnels

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with prospective candidates, and guarantees that we only consider the absolute best applicants to come in for an interview. I utilized to dislike going after up invoices. While the majority of our customers paid their billings on time, there were always a few that needed a nudge or more.

By sending the email from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for an invoice to be paid (Adding Active Campaign Forms To Clickfunnels). Not only was it just as efficient as me emailing them, it meant I could stop sending an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be hard to take in initially glance.

Adding Active Campaign Forms To Clickfunnels

Adding Active Campaign Forms To ClickfunnelsAdding Active Campaign Forms To Clickfunnels

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some locations. For the very best email marketing experience appearance to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending on the number of customers you’re seeking to reach. Strategies start at $9 each month for up to 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that adds several features consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of endless emails, unlike Campaign Screen, which offers both standard strategies with restricted emails, and more expensive unrestricted plans. Adding Active Campaign Forms To Clickfunnels.

Adding Active Campaign Forms To Clickfunnels

ActiveCampaign offers a 14-day free trial that does not require a charge card. To begin, all you require is your business name and email address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s difficult to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also uses CRM and other features that you might not prepare to use, however show up on the dashboard anyhow if you’re utilizing the totally free trial. Adding Active Campaign Forms To Clickfunnels. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Adding Active Campaign Forms To Clickfunnels

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. Adding Active Campaign Forms To Clickfunnels.

Before you add any contacts, however, you have to develop a list, simply like with Campaign Screen. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried including email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly create customized fields. You can also tag contacts for easy browsing. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a fundamental design template initially.

Adding Active Campaign Forms To Clickfunnels

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to navigate. Their templates are limited, which is great with me, however their email editing experience is somewhat easier because you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Adding Active Campaign Forms To Clickfunnels

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform is like picking a partner – Adding Active Campaign Forms To Clickfunnels. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Adding Active Campaign Forms To ClickfunnelsAdding Active Campaign Forms To Clickfunnels

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Adding Active Campaign Forms To Clickfunnels

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform just due to the fact that it’s more affordable on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small business with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Adding Active Campaign Forms To Clickfunnels

I typically don’t believe rates should be a major consider deciding the right e-mail marketing platform for your organisation. Having the best features for your marketing technique will ultimately offset whatever cost distinctions you discover. But, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting out. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Adding Active Campaign Forms To Clickfunnels

Adding Active Campaign Forms To Clickfunnels

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing data recorded from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this enables you to personalise the material in your email campaigns using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I think the reason is since it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that individuals suspect it’s been composed manually. We’ve even received a lot of appreciation from people who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Adding Active Campaign Forms To Clickfunnels). If someone opens your e-mail but doesn’t click through to your deal it indicates that they were interested by your subject line, however the offer wasn’t quite best for them.

Adding Active Campaign Forms To Clickfunnels

One of our most responded-to email campaigns is a basic email that we send out to everybody who attends a Leadformly webinar however doesn’t sign up for an account (Adding Active Campaign Forms To Clickfunnels). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly since …’.

When we first started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that many of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Adding Active Campaign Forms To ClickfunnelsAdding Active Campaign Forms To Clickfunnels

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve created automation series to instantly move customers in between different steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Adding Active Campaign Forms To Clickfunnels

I have to confess, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture kinds. This automation series takes some stress off of our support team, as it implies that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s easy but is one less thing that our consumer success team need to think of.

Adding Active Campaign Forms To Clickfunnels

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee joins Venture Harbour, an automated email series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s bigger picture vision and goals.

While non-traditional, using marketing automation to enhance our brand-new employee onboarding has actually made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that get a task from our website to finish a short quiz that tells us more about them and how they solve issues (Adding Active Campaign Forms To Clickfunnels).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise provides us a lot of informative details about prospects. For instance, one of our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Adding Active Campaign Forms To Clickfunnels

Adding Active Campaign Forms To ClickfunnelsAdding Active Campaign Forms To Clickfunnels

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and makes sure that we just consider the really best applicants to come in for an interview. I utilized to hate going after up invoices. While the bulk of our clients paid their billings on time, there were always a few that needed a push or more.

By sending out the email from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting an invoice to be paid (Adding Active Campaign Forms To Clickfunnels). Not only was it just as reliable as me emailing them, it suggested I could stop sending an email that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly advise daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including endless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in in the beginning look.

Adding Active Campaign Forms To Clickfunnels

Adding Active Campaign Forms To ClickfunnelsAdding Active Campaign Forms To Clickfunnels

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The company arranges its strategies depending upon the variety of subscribers you’re seeking to reach. Strategies begin at $9 each month for as much as 500 contacts and endless emails. At each customer level, you can upgrade to a Plus strategy that adds several functions consisting of customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which uses both fundamental plans with minimal e-mails, and more costly unrestricted strategies. Adding Active Campaign Forms To Clickfunnels.

Adding Active Campaign Forms To Clickfunnels

ActiveCampaign offers a 14-day free trial that does not need a credit card. To begin, all you require is your business name and email address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glimpse. It’s hard to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign also uses CRM and other features that you may not plan to utilize, but appear on the dashboard anyway if you’re utilizing the totally free trial. Adding Active Campaign Forms To Clickfunnels. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Adding Active Campaign Forms To Clickfunnels

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Screen, which has no third party integration. Adding Active Campaign Forms To Clickfunnels.

Prior to you add any contacts, though, you have to develop a list, similar to with Campaign Display. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to quickly create customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a basic design template first.

Adding Active Campaign Forms To Clickfunnels

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, but simple to browse. Their design templates are limited, which is fine with me, but their e-mail editing experience is a little easier in that you can create inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Adding Active Campaign Forms To Clickfunnels

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a spouse – Adding Active Campaign Forms To Clickfunnels. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Adding Active Campaign Forms To ClickfunnelsAdding Active Campaign Forms To Clickfunnels

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually already discussed.

Adding Active Campaign Forms To Clickfunnels

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform just since it’s less expensive on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber may be an excellent option.

Adding Active Campaign Forms To Clickfunnels

I usually do not think prices needs to be a significant consider deciding the right e-mail marketing platform for your organisation. Having the right features for your marketing strategy will ultimately make up for whatever price distinctions you find. But, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so just choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.