Active Campaign Works With Amazon Ses

Active Campaign Works With Amazon Ses

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information captured from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this enables you to personalise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I think the reason is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running a company) that individuals presume it’s been composed manually. We’ve even gotten a lot of appreciation from people who’ve determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the 2nd time around only send the email to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Works With Amazon Ses). If someone opens your e-mail but does not click through to your deal it implies that they were captivated by your subject line, but the offer wasn’t quite right for them.

Active Campaign Works With Amazon Ses

One of our most responded-to e-mail projects is a simple e-mail that we send to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Active Campaign Works With Amazon Ses). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign Works With Amazon SesActive Campaign Works With Amazon Ses

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to immediately move customers between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Works With Amazon Ses

I need to admit, collecting NPS scores in ActiveCampaign is not simple. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and get better arise from their lead capture forms. This automation series takes some strain off of our assistance team, as it implies that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our customer success group need to consider.

Active Campaign Works With Amazon Ses

Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to simplify our new employee onboarding has made this process a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all candidates that get a job from our website to complete a short test that informs us more about them and how they solve problems (Active Campaign Works With Amazon Ses).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the best fit. It likewise gives us a great deal of informative information about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Works With Amazon Ses

Active Campaign Works With Amazon SesActive Campaign Works With Amazon Ses

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with possible prospects, and ensures that we only consider the absolute best applicants to come in for an interview. I utilized to hate chasing up invoices. While the majority of our customers paid their invoices on time, there were constantly a couple of that required a nudge or two.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and came throughout more as an alert rather than a person requesting for an invoice to be paid (Active Campaign Works With Amazon Ses). Not only was it simply as reliable as me emailing them, it suggested I might stop sending an e-mail that I hated sending– and it saved me time!There are couple of tools that I totally suggest every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in initially glance.

Active Campaign Works With Amazon Ses

Active Campaign Works With Amazon SesActive Campaign Works With Amazon Ses

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s equivalent to Campaign Screen in lots of methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The company arranges its strategies depending on the number of customers you’re aiming to reach. Strategies start at $9 monthly for up to 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus plan that includes a number of features consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which offers both fundamental strategies with minimal emails, and more costly unrestricted plans. Active Campaign Works With Amazon Ses.

Active Campaign Works With Amazon Ses

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To start, all you require is your company name and e-mail address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first look. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign likewise uses CRM and other features that you might not plan to utilize, but appear on the control panel anyway if you’re utilizing the free trial. Active Campaign Works With Amazon Ses. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Works With Amazon Ses

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another location where it bests Campaign Monitor, which has no third party combination. Active Campaign Works With Amazon Ses.

Prior to you include any contacts, however, you have to produce a list, just like with Campaign Display. When you create a list, you need to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I tried adding e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I had the ability to quickly create custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, provided you make a fundamental design template initially.

Active Campaign Works With Amazon Ses

MailChimp’s built-in image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their email modifying experience is a little easier in that you can create inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Works With Amazon Ses

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles choosing a spouse – Active Campaign Works With Amazon Ses. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Works With Amazon SesActive Campaign Works With Amazon Ses

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Active Campaign Works With Amazon Ses

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform even if it’s more affordable on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber may be a good option.

Active Campaign Works With Amazon Ses

I usually don’t believe rates ought to be a significant factor in choosing the ideal e-mail marketing platform for your company. Having the best functions for your marketing technique will eventually make up for whatever rate differences you find. But, rate is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary listed below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.