Active Campaign Support Faq

Active Campaign Support Faq

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data caught from our Leadformly type to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this allows you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I think the factor is because it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that people believe it’s been written manually. We’ve even received a lot of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around just send out the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Support Faq). If someone opens your email but does not click through to your offer it indicates that they were intrigued by your subject line, but the deal wasn’t rather best for them.

Active Campaign Support Faq

One of our most responded-to email projects is an easy email that we send to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Active Campaign Support Faq). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that many of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign Support FaqActive Campaign Support Faq

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation sequences to instantly move customers between different steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Active Campaign Support Faq

I need to admit, collecting NPS scores in ActiveCampaign is hard. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get better arise from their lead capture forms. This automation series takes some stress off of our assistance team, as it means that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we instantly trigger a series that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s simple however is one less thing that our client success team need to think of.

Active Campaign Support Faq

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new worker joins Venture Harbour, an automated email series is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has made this process a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that get a job from our site to finish a short quiz that informs us more about them and how they fix problems (Active Campaign Support Faq).

At the end of the day, if you’re not willing to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re certainly not the ideal fit. It also provides us a lot of informative info about prospects. For example, one of our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Support Faq

Active Campaign Support FaqActive Campaign Support Faq

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and makes sure that we only consider the best applicants to come in for an interview. I utilized to dislike going after up billings. While the majority of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting a billing to be paid (Active Campaign Support Faq). Not just was it just as efficient as me emailing them, it implied I might stop sending out an e-mail that I disliked sending– and it conserved me time!There are few tools that I completely advise every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including limitless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in at first glimpse.

Active Campaign Support Faq

Active Campaign Support FaqActive Campaign Support Faq

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The company organizes its strategies depending on the number of subscribers you’re looking to reach. Plans begin at $9 monthly for as much as 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that includes several features including customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a customized strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Display, which offers both standard strategies with limited emails, and more pricey unlimited plans. Active Campaign Support Faq.

Active Campaign Support Faq

ActiveCampaign uses a 14-day free trial that does not require a credit card. To begin, all you need is your business name and e-mail address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also offers CRM and other features that you might not plan to utilize, but appear on the dashboard anyway if you’re using the free trial. Active Campaign Support Faq. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Support Faq

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Support Faq.

Prior to you include any contacts, however, you need to produce a list, similar to with Campaign Screen. When you create a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried adding e-mail, name, and birthday. It recognized email, but not the other two, however I had the ability to easily create custom-made fields. You can also tag contacts for easy browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a standard template first.

Active Campaign Support Faq

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, however easy to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is somewhat much easier because you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Support Faq

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles selecting a partner – Active Campaign Support Faq. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Active Campaign Support FaqActive Campaign Support Faq

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually currently discussed.

Active Campaign Support Faq

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require far more than basic broadcasts and automations, AWeber may be a good option.

Active Campaign Support Faq

I normally don’t believe rates must be a significant consider deciding the ideal email marketing platform for your business. Having the best functions for your marketing strategy will eventually offset whatever price distinctions you discover. However, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Support Faq

Active Campaign Support Faq

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing data recorded from our Leadformly kind to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this allows you to customise the content in your email projects using rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I think the factor is since it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that individuals suspect it’s been composed manually. We’ve even received a lot of appreciation from people who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around just send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Support Faq). If someone opens your email however doesn’t click through to your offer it implies that they were captivated by your subject line, but the offer wasn’t rather right for them.

Active Campaign Support Faq

Among our most responded-to e-mail campaigns is an easy email that we send to everyone who attends a Leadformly webinar but does not register for an account (Active Campaign Support Faq). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that most of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Active Campaign Support FaqActive Campaign Support Faq

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move clients between various actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Support Faq

I have to confess, collecting NPS ratings in ActiveCampaign is not easy. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better arise from their lead capture types. This automation series takes some pressure off of our assistance team, as it indicates that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our client success group requirement to think of.

Active Campaign Support Faq

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new worker joins Endeavor Harbour, an automatic e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and objectives.

While unconventional, using marketing automation to enhance our brand-new worker onboarding has actually made this process a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that look for a job from our website to finish a brief test that tells us more about them and how they resolve problems (Active Campaign Support Faq).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the best fit. It also gives us a lot of informative details about candidates. For instance, one of our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Support Faq

Active Campaign Support FaqActive Campaign Support Faq

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and guarantees that we only think about the extremely finest applicants to come in for an interview. I used to hate going after up invoices. While most of our clients paid their billings on time, there were always a few that required a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for a billing to be paid (Active Campaign Support Faq). Not just was it simply as reliable as me emailing them, it indicated I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be tough to take in initially look.

Active Campaign Support Faq

Active Campaign Support FaqActive Campaign Support Faq

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some areas. For the very best email marketing experience look to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The company arranges its plans depending upon the number of customers you’re aiming to reach. Strategies start at $9 monthly for approximately 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus plan that adds several features including consumer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of endless e-mails, unlike Campaign Screen, which offers both fundamental plans with limited emails, and more pricey limitless strategies. Active Campaign Support Faq.

Active Campaign Support Faq

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To get going, all you need is your company name and e-mail address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glance. It’s tough to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise offers CRM and other functions that you may not prepare to utilize, however appear on the control panel anyway if you’re utilizing the totally free trial. Active Campaign Support Faq. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Support Faq

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and numerous more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Support Faq.

Before you add any contacts, though, you need to create a list, much like with Campaign Display. When you develop a list, you require to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried including e-mail, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly develop custom-made fields. You can likewise tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a fundamental design template first.

Active Campaign Support Faq

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is a little much easier in that you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Support Faq

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like selecting a spouse – Active Campaign Support Faq. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Support FaqActive Campaign Support Faq

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually already discussed.

Active Campaign Support Faq

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform just because it’s cheaper on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require far more than fundamental broadcasts and automations, AWeber might be a great choice.

Active Campaign Support Faq

I typically do not think rates should be a significant consider deciding the best e-mail marketing platform for your company. Having the right features for your marketing method will ultimately offset whatever cost differences you discover. However, price is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.