Active Campaign Outlet Student Discount Code 2020

Active Campaign Outlet Student Discount Code 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using information caught from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the content in your email projects utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the reason is since it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that people believe it’s been composed manually. We’ve even gotten a great deal of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the second time around only send out the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Outlet Student Discount Code 2020). If someone opens your e-mail but does not click through to your deal it implies that they were fascinated by your subject line, but the deal wasn’t quite ideal for them.

Active Campaign Outlet Student Discount Code 2020

Among our most responded-to e-mail campaigns is a basic email that we send to everyone who attends a Leadformly webinar but doesn’t register for an account (Active Campaign Outlet Student Discount Code 2020). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not ready to use Leadformly since …’.

When we initially began investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign Outlet Student Discount Code 2020Active Campaign Outlet Student Discount Code 2020

While it’s suggested to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move customers in between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Outlet Student Discount Code 2020

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve results from their lead capture kinds. This automation sequence takes some strain off of our support group, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our consumer success team need to consider.

Active Campaign Outlet Student Discount Code 2020

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new worker signs up with Endeavor Harbour, an automatic email sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are lined up with the company’s bigger image vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new employee onboarding has actually made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that look for a task from our website to complete a short quiz that informs us more about them and how they solve issues (Active Campaign Outlet Student Discount Code 2020).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the best fit. It also gives us a great deal of insightful information about prospects. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Outlet Student Discount Code 2020

Active Campaign Outlet Student Discount Code 2020Active Campaign Outlet Student Discount Code 2020

This quiz is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with potential candidates, and makes sure that we only think about the absolute best candidates to come in for an interview. I used to dislike chasing after up billings. While the bulk of our customers paid their billings on time, there were always a few that needed a push or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and came across more as an alert instead of a person requesting a billing to be paid (Active Campaign Outlet Student Discount Code 2020). Not just was it just as effective as me emailing them, it indicated I could stop sending an email that I hated sending– and it saved me time!There are few tools that I completely advise on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in initially glance.

Active Campaign Outlet Student Discount Code 2020

Active Campaign Outlet Student Discount Code 2020Active Campaign Outlet Student Discount Code 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s comparable to Campaign Screen in lots of ways, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending on the variety of subscribers you’re wanting to reach. Strategies begin at $9 each month for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that adds numerous features consisting of client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans include unlimited e-mails, unlike Campaign Display, which offers both basic strategies with minimal emails, and more pricey unlimited strategies. Active Campaign Outlet Student Discount Code 2020.

Active Campaign Outlet Student Discount Code 2020

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To start, all you need is your company name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s tough to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise uses CRM and other functions that you might not plan to utilize, but appear on the dashboard anyhow if you’re utilizing the totally free trial. Active Campaign Outlet Student Discount Code 2020. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Outlet Student Discount Code 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Screen, which has no third celebration integration. Active Campaign Outlet Student Discount Code 2020.

Before you include any contacts, however, you have to develop a list, much like with Campaign Monitor. When you produce a list, you need to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly create custom-made fields. You can also tag contacts for simple searching. Click the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a standard design template first.

Active Campaign Outlet Student Discount Code 2020

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is slightly easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Outlet Student Discount Code 2020

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform resembles selecting a spouse – Active Campaign Outlet Student Discount Code 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Active Campaign Outlet Student Discount Code 2020Active Campaign Outlet Student Discount Code 2020

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I’ve already pointed out.

Active Campaign Outlet Student Discount Code 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be an excellent option.

Active Campaign Outlet Student Discount Code 2020

I typically do not believe rates should be a significant consider deciding the ideal e-mail marketing platform for your company. Having the best features for your marketing strategy will ultimately offset whatever rate differences you discover. However, rate is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Outlet Student Discount Code 2020

Active Campaign Outlet Student Discount Code 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is utilizing information caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this allows you to personalise the material in your e-mail projects using rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I suspect the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that people believe it’s been written by hand. We’ve even received a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the second time around just send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Outlet Student Discount Code 2020). If someone opens your email however does not click through to your offer it indicates that they were interested by your subject line, but the offer wasn’t quite best for them.

Active Campaign Outlet Student Discount Code 2020

Among our most responded-to e-mail projects is an easy e-mail that we send out to everybody who participates in a Leadformly webinar but does not register for an account (Active Campaign Outlet Student Discount Code 2020). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not all set to utilize Leadformly because …’.

When we initially began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Active Campaign Outlet Student Discount Code 2020Active Campaign Outlet Student Discount Code 2020

While it’s indicated to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to automatically move clients between different actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Active Campaign Outlet Student Discount Code 2020

I have to confess, gathering NPS scores in ActiveCampaign is not easy. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and get better arise from their lead capture forms. This automation sequence takes some stress off of our support group, as it indicates that we can respond to questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we instantly activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s simple however is one less thing that our consumer success team need to think of.

Active Campaign Outlet Student Discount Code 2020

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member joins Venture Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While unconventional, using marketing automation to improve our new employee onboarding has made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that look for a task from our website to finish a short quiz that tells us more about them and how they fix issues (Active Campaign Outlet Student Discount Code 2020).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It likewise gives us a lot of insightful information about candidates. For instance, among our worths at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Outlet Student Discount Code 2020

Active Campaign Outlet Student Discount Code 2020Active Campaign Outlet Student Discount Code 2020

This test is sent through a marketing automation series, which frees up hours of emailing back and forth with prospective prospects, and ensures that we only consider the absolute best applicants to come in for an interview. I used to hate going after up invoices. While most of our clients paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert rather than an individual asking for a billing to be paid (Active Campaign Outlet Student Discount Code 2020). Not just was it just as effective as me emailing them, it indicated I might stop sending an e-mail that I disliked sending– and it saved me time!There are few tools that I totally recommend every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially look.

Active Campaign Outlet Student Discount Code 2020

Active Campaign Outlet Student Discount Code 2020Active Campaign Outlet Student Discount Code 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company organizes its plans depending upon the variety of customers you’re looking to reach. Plans start at $9 per month for approximately 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that adds several features including customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of unlimited e-mails, unlike Campaign Display, which offers both fundamental strategies with limited e-mails, and more pricey endless plans. Active Campaign Outlet Student Discount Code 2020.

Active Campaign Outlet Student Discount Code 2020

ActiveCampaign uses a 14-day free trial that does not need a credit card. To get going, all you need is your company name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise provides CRM and other functions that you might not prepare to use, but appear on the control panel anyway if you’re using the complimentary trial. Active Campaign Outlet Student Discount Code 2020. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Outlet Student Discount Code 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Monitor, which has no third celebration integration. Active Campaign Outlet Student Discount Code 2020.

Prior to you include any contacts, however, you have to develop a list, similar to with Campaign Monitor. When you create a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried out adding email, name, and birthday. It acknowledged e-mail, but not the other two, but I was able to easily create customized fields. You can also tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a standard design template initially.

Active Campaign Outlet Student Discount Code 2020

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is somewhat simpler in that you can create inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Outlet Student Discount Code 2020

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform resembles picking a partner – Active Campaign Outlet Student Discount Code 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Active Campaign Outlet Student Discount Code 2020Active Campaign Outlet Student Discount Code 2020

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.

Active Campaign Outlet Student Discount Code 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform simply since it’s less expensive on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber might be a great option.

Active Campaign Outlet Student Discount Code 2020

I usually don’t believe rates ought to be a significant consider deciding the right e-mail marketing platform for your organisation. Having the right features for your marketing strategy will eventually make up for whatever price differences you find. But, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.