Active Campaign Outlet Free Delivery Code April

Active Campaign Outlet Free Delivery Code April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is utilizing data recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this allows you to customise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I presume the factor is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a firm) that people think it’s been composed manually. We’ve even received a great deal of praise from people who’ve determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around only send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Outlet Free Delivery Code April). If somebody opens your e-mail however does not click through to your offer it suggests that they were fascinated by your subject line, however the offer wasn’t rather right for them.

Active Campaign Outlet Free Delivery Code April

One of our most responded-to e-mail campaigns is a basic email that we send out to everybody who attends a Leadformly webinar however doesn’t register for an account (Active Campaign Outlet Free Delivery Code April). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly since …’.

When we initially started investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Outlet Free Delivery Code AprilActive Campaign Outlet Free Delivery Code April

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to automatically move customers in between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Outlet Free Delivery Code April

I have to confess, collecting NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it means that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our customer success group requirement to consider.

Active Campaign Outlet Free Delivery Code April

Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new staff member signs up with Venture Harbour, an automatic email series is set off that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, using marketing automation to enhance our brand-new employee onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that look for a task from our website to finish a short test that tells us more about them and how they resolve problems (Active Campaign Outlet Free Delivery Code April).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the best fit. It likewise provides us a lot of insightful information about prospects. For instance, among our worths at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Outlet Free Delivery Code April

Active Campaign Outlet Free Delivery Code AprilActive Campaign Outlet Free Delivery Code April

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible candidates, and guarantees that we just think about the really finest applicants to come in for an interview. I used to hate going after up invoices. While the bulk of our customers paid their billings on time, there were constantly a few that needed a push or 2.

By sending out the email from a ‘noreply@’ e-mail address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person asking for an invoice to be paid (Active Campaign Outlet Free Delivery Code April). Not just was it simply as effective as me emailing them, it meant I could stop sending out an email that I hated sending– and it conserved me time!There are few tools that I completely advise on an everyday basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in at first look.

Active Campaign Outlet Free Delivery Code April

Active Campaign Outlet Free Delivery Code AprilActive Campaign Outlet Free Delivery Code April

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience look to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The business organizes its plans depending upon the number of customers you’re seeking to reach. Plans start at $9 monthly for approximately 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus plan that includes numerous features including consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted emails, unlike Campaign Screen, which uses both fundamental plans with restricted e-mails, and more pricey limitless plans. Active Campaign Outlet Free Delivery Code April.

Active Campaign Outlet Free Delivery Code April

ActiveCampaign uses a 14-day free trial that does not need a credit card. To get going, all you require is your business name and e-mail address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s difficult to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise offers CRM and other features that you may not prepare to utilize, however show up on the control panel anyhow if you’re using the totally free trial. Active Campaign Outlet Free Delivery Code April. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Outlet Free Delivery Code April

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Active Campaign Outlet Free Delivery Code April.

Prior to you add any contacts, though, you need to develop a list, much like with Campaign Monitor. When you develop a list, you need to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried out adding e-mail, name, and birthday. It recognized e-mail, but not the other two, however I was able to easily develop custom fields. You can also tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a standard template initially.

Active Campaign Outlet Free Delivery Code April

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their templates are limited, which is great with me, but their email modifying experience is slightly simpler in that you can create inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Outlet Free Delivery Code April

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform resembles picking a spouse – Active Campaign Outlet Free Delivery Code April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Active Campaign Outlet Free Delivery Code AprilActive Campaign Outlet Free Delivery Code April

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently discussed.

Active Campaign Outlet Free Delivery Code April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require far more than basic broadcasts and automations, AWeber may be a good choice.

Active Campaign Outlet Free Delivery Code April

I usually do not think rates should be a major consider deciding the best email marketing platform for your business. Having the ideal features for your marketing strategy will eventually offset whatever rate differences you discover. But, price is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Outlet Free Delivery Code April

Active Campaign Outlet Free Delivery Code April

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is using data captured from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to personalise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the reason is since it sounds natural and consists of adequate personalisation (it recommendations that they’re running an agency) that individuals believe it’s been composed manually. We’ve even gotten a great deal of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Outlet Free Delivery Code April). If someone opens your e-mail but doesn’t click through to your deal it suggests that they were intrigued by your subject line, but the deal wasn’t quite ideal for them.

Active Campaign Outlet Free Delivery Code April

Among our most responded-to email projects is an easy e-mail that we send to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Active Campaign Outlet Free Delivery Code April). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that many of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign  Outlet Free Delivery Code AprilActive Campaign Outlet Free Delivery Code April

While it’s meant to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation series to automatically move clients in between various actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Outlet Free Delivery Code April

I have to confess, gathering NPS ratings in ActiveCampaign is not easy. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get better outcomes from their lead capture kinds. This automation series takes some stress off of our support group, as it implies that we can respond to concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s simple however is one less thing that our consumer success group requirement to consider.

Active Campaign Outlet Free Delivery Code April

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While unconventional, using marketing automation to enhance our brand-new employee onboarding has made this procedure a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a task from our website to complete a brief test that tells us more about them and how they solve problems (Active Campaign Outlet Free Delivery Code April).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also offers us a great deal of insightful details about prospects. For example, among our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Outlet Free Delivery Code April

Active Campaign  Outlet Free Delivery Code AprilActive Campaign Outlet Free Delivery Code April

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and ensures that we just think about the absolute best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our customers paid their invoices on time, there were constantly a couple of that required a push or 2.

By sending the email from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (Active Campaign Outlet Free Delivery Code April). Not just was it just as efficient as me emailing them, it implied I could stop sending an e-mail that I hated sending out– and it conserved me time!There are few tools that I completely advise every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of limitless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be difficult to take in initially glance.

Active Campaign Outlet Free Delivery Code April

Active Campaign  Outlet Free Delivery Code AprilActive Campaign Outlet Free Delivery Code April

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The company arranges its strategies depending upon the variety of customers you’re seeking to reach. Plans start at $9 each month for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that adds several functions including customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which provides both basic plans with limited e-mails, and more pricey limitless strategies. Active Campaign Outlet Free Delivery Code April.

Active Campaign Outlet Free Delivery Code April

ActiveCampaign offers a 14-day free trial that does not need a credit card. To begin, all you require is your business name and e-mail address. Next, you established a password and then choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s tough to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated since ActiveCampaign also uses CRM and other functions that you may not plan to utilize, but show up on the control panel anyhow if you’re utilizing the totally free trial. Active Campaign Outlet Free Delivery Code April. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Outlet Free Delivery Code April

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and numerous more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Outlet Free Delivery Code April.

Before you include any contacts, however, you need to develop a list, similar to with Campaign Screen. When you create a list, you need to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried adding e-mail, name, and birthday. It recognized email, but not the other 2, but I was able to easily develop custom-made fields. You can likewise tag contacts for easy browsing. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, offered you make a basic design template initially.

Active Campaign Outlet Free Delivery Code April

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, however simple to navigate. Their templates are restricted, which is great with me, but their email modifying experience is somewhat much easier in that you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Outlet Free Delivery Code April

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform resembles selecting a spouse – Active Campaign Outlet Free Delivery Code April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Active Campaign  Outlet Free Delivery Code AprilActive Campaign Outlet Free Delivery Code April

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I’ve already pointed out.

Active Campaign Outlet Free Delivery Code April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform even if it’s cheaper on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber might be an excellent option.

Active Campaign Outlet Free Delivery Code April

I typically do not believe pricing needs to be a significant factor in choosing the right email marketing platform for your company. Having the right features for your marketing technique will eventually offset whatever rate distinctions you discover. But, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is free listed below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.