Active Campaign Outlet Coupon Code 2020

Active Campaign Outlet Coupon Code 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually experimented with a lot is using data caught from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this enables you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the factor is since it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that individuals presume it’s been written by hand. We have actually even received a great deal of appreciation from people who have actually recognized that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, but the second time around just send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Outlet Coupon Code 2020). If someone opens your email however doesn’t click through to your deal it means that they were captivated by your subject line, but the deal wasn’t quite ideal for them.

Active Campaign Outlet Coupon Code 2020

Among our most responded-to email projects is a simple email that we send out to everyone who attends a Leadformly webinar however doesn’t register for an account (Active Campaign Outlet Coupon Code 2020). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially started buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign  Outlet Coupon Code 2020Active Campaign Outlet Coupon Code 2020

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move customers between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Outlet Coupon Code 2020

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better arise from their lead capture types. This automation series takes some strain off of our assistance group, as it means that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s essential that we discover what caused this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our consumer success team requirement to consider.

Active Campaign Outlet Coupon Code 2020

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new staff member signs up with Endeavor Harbour, an automated e-mail series is set off that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to streamline our brand-new staff member onboarding has actually made this process a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that use for a task from our site to complete a short test that informs us more about them and how they resolve issues (Active Campaign Outlet Coupon Code 2020).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a great deal of informative information about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Outlet Coupon Code 2020

Active Campaign  Outlet Coupon Code 2020Active Campaign Outlet Coupon Code 2020

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we just think about the best candidates to come in for an interview. I utilized to hate going after up billings. While most of our customers paid their billings on time, there were constantly a couple of that required a push or more.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting an invoice to be paid (Active Campaign Outlet Coupon Code 2020). Not just was it just as reliable as me emailing them, it implied I could stop sending an e-mail that I hated sending out– and it saved me time!There are few tools that I completely suggest on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including unrestricted emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glance.

Active Campaign Outlet Coupon Code 2020

Active Campaign  Outlet Coupon Code 2020Active Campaign Outlet Coupon Code 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company organizes its strategies depending on the number of customers you’re aiming to reach. Strategies begin at $9 each month for up to 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that includes numerous functions consisting of consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Campaign Monitor, which uses both standard strategies with limited e-mails, and more pricey limitless plans. Active Campaign Outlet Coupon Code 2020.

Active Campaign Outlet Coupon Code 2020

ActiveCampaign uses a 14-day free trial that does not need a credit card. To get going, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s hard to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign also uses CRM and other functions that you may not prepare to use, however show up on the control panel anyway if you’re using the complimentary trial. Active Campaign Outlet Coupon Code 2020. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Outlet Coupon Code 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Screen, which has no third party integration. Active Campaign Outlet Coupon Code 2020.

Before you add any contacts, however, you need to produce a list, similar to with Campaign Display. When you create a list, you require to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out including e-mail, name, and birthday. It recognized email, but not the other 2, but I had the ability to easily produce customized fields. You can also tag contacts for simple browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a standard template initially.

Active Campaign Outlet Coupon Code 2020

MailChimp’s integrated image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their design templates are limited, which is great with me, but their email modifying experience is slightly much easier because you can produce inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Outlet Coupon Code 2020

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform resembles selecting a spouse – Active Campaign Outlet Coupon Code 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Active Campaign  Outlet Coupon Code 2020Active Campaign Outlet Coupon Code 2020

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I’ve currently mentioned.

Active Campaign Outlet Coupon Code 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 customers or more, and you do not need far more than basic broadcasts and automations, AWeber might be a good option.

Active Campaign Outlet Coupon Code 2020

I typically don’t believe prices must be a significant consider choosing the right e-mail marketing platform for your company. Having the ideal functions for your marketing technique will ultimately offset whatever price distinctions you discover. But, cost is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so grateful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Outlet Coupon Code 2020

Active Campaign Outlet Coupon Code 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using information caught from our Leadformly kind to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I believe the reason is because it sounds natural and includes enough personalisation (it recommendations that they’re running a company) that individuals suspect it’s been written manually. We’ve even gotten a lot of praise from people who have actually determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around only send out the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Outlet Coupon Code 2020). If somebody opens your e-mail however doesn’t click through to your offer it indicates that they were interested by your subject line, however the offer wasn’t quite best for them.

Active Campaign Outlet Coupon Code 2020

One of our most responded-to e-mail campaigns is a simple e-mail that we send out to everyone who participates in a Leadformly webinar however does not register for an account (Active Campaign Outlet Coupon Code 2020). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Active Campaign  Outlet Coupon Code 2020Active Campaign Outlet Coupon Code 2020

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move customers between different actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Outlet Coupon Code 2020

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better outcomes from their lead capture types. This automation series takes some pressure off of our support team, as it implies that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s easy but is one less thing that our customer success team need to think of.

Active Campaign Outlet Coupon Code 2020

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new staff member joins Endeavor Harbour, an automated email sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While unconventional, using marketing automation to streamline our brand-new worker onboarding has made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that make an application for a task from our website to complete a brief test that tells us more about them and how they solve issues (Active Campaign Outlet Coupon Code 2020).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also offers us a lot of insightful info about candidates. For instance, among our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Outlet Coupon Code 2020

Active Campaign  Outlet Coupon Code 2020Active Campaign Outlet Coupon Code 2020

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and ensures that we just think about the best applicants to come in for an interview. I used to hate going after up billings. While most of our customers paid their invoices on time, there were constantly a couple of that needed a push or two.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and came across more as an alert instead of a person requesting for an invoice to be paid (Active Campaign Outlet Coupon Code 2020). Not only was it just as efficient as me emailing them, it implied I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I completely suggest every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in at first glance.

Active Campaign Outlet Coupon Code 2020

Active Campaign  Outlet Coupon Code 2020Active Campaign Outlet Coupon Code 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the finest e-mail marketing experience appearance to our Editors’ Option picks in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business organizes its plans depending on the number of customers you’re seeking to reach. Strategies begin at $9 each month for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that includes several features including customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of endless emails, unlike Campaign Monitor, which offers both fundamental strategies with minimal e-mails, and more expensive limitless strategies. Active Campaign Outlet Coupon Code 2020.

Active Campaign Outlet Coupon Code 2020

ActiveCampaign provides a 14-day free trial that does not need a credit card. To start, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glance. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also offers CRM and other functions that you might not prepare to use, however reveal up on the control panel anyway if you’re utilizing the totally free trial. Active Campaign Outlet Coupon Code 2020. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Outlet Coupon Code 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Outlet Coupon Code 2020.

Prior to you include any contacts, though, you have to develop a list, simply like with Campaign Display. When you produce a list, you need to give it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried out adding e-mail, name, and birthday. It recognized e-mail, but not the other two, however I had the ability to quickly create custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a standard design template first.

Active Campaign Outlet Coupon Code 2020

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat much easier because you can create inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Outlet Coupon Code 2020

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles selecting a spouse – Active Campaign Outlet Coupon Code 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Active Campaign  Outlet Coupon Code 2020Active Campaign Outlet Coupon Code 2020

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Active Campaign Outlet Coupon Code 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber might be an excellent option.

Active Campaign Outlet Coupon Code 2020

I typically do not think pricing ought to be a significant element in choosing the ideal email marketing platform for your company. Having the best features for your marketing method will eventually offset whatever price differences you find. However, cost is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.