Active Campaign Online Coupon Printables 50 Off

Active Campaign Online Coupon Printables 50 Off

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is utilizing information captured from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Basically, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I suspect the factor is since it sounds natural and includes adequate personalisation (it references that they’re running a company) that people suspect it’s been composed manually. We have actually even gotten a great deal of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the 2nd time around only send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Online Coupon Printables 50 Off). If someone opens your e-mail but doesn’t click through to your offer it implies that they were fascinated by your subject line, however the offer wasn’t rather best for them.

Active Campaign Online Coupon Printables 50 Off

One of our most responded-to email projects is a simple email that we send to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Online Coupon Printables 50 Off). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly since …’.

When we first began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Online Coupon Printables 50 OffActive Campaign Online Coupon Printables 50 Off

While it’s implied to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move clients in between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Online Coupon Printables 50 Off

I need to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and improve arise from their lead capture forms. This automation series takes some stress off of our support team, as it indicates that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our customer success team need to think of.

Active Campaign Online Coupon Printables 50 Off

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new worker joins Venture Harbour, an automated email sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While unconventional, using marketing automation to enhance our new staff member onboarding has made this process a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that use for a job from our site to finish a brief test that tells us more about them and how they resolve problems (Active Campaign Online Coupon Printables 50 Off).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It also offers us a lot of informative info about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Online Coupon Printables 50 Off

Active Campaign Online Coupon Printables 50 OffActive Campaign Online Coupon Printables 50 Off

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and makes sure that we just think about the best candidates to come in for an interview. I utilized to dislike chasing after up billings. While most of our clients paid their invoices on time, there were always a couple of that required a push or more.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (Active Campaign Online Coupon Printables 50 Off). Not just was it just as reliable as me emailing them, it indicated I could stop sending out an e-mail that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy user interface, which can be hard to take in initially glance.

Active Campaign Online Coupon Printables 50 Off

Active Campaign Online Coupon Printables 50 OffActive Campaign Online Coupon Printables 50 Off

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid through live chat, but not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live support, and generous features.

The business organizes its plans depending on the number of subscribers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that adds several functions including consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies include endless e-mails, unlike Campaign Screen, which provides both basic strategies with minimal e-mails, and more expensive unlimited plans. Active Campaign Online Coupon Printables 50 Off.

Active Campaign Online Coupon Printables 50 Off

ActiveCampaign offers a 14-day free trial that does not need a credit card. To start, all you require is your company name and email address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glance. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing because ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, but reveal up on the dashboard anyway if you’re utilizing the totally free trial. Active Campaign Online Coupon Printables 50 Off. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Online Coupon Printables 50 Off

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another area where it bests Campaign Monitor, which has no 3rd celebration combination. Active Campaign Online Coupon Printables 50 Off.

Prior to you include any contacts, however, you need to create a list, similar to with Campaign Display. When you produce a list, you need to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to easily produce custom-made fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, provided you make a fundamental design template initially.

Active Campaign Online Coupon Printables 50 Off

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their design templates are limited, which is fine with me, however their email editing experience is slightly much easier because you can produce inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Online Coupon Printables 50 Off

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles selecting a spouse – Active Campaign Online Coupon Printables 50 Off. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Active Campaign Online Coupon Printables 50 OffActive Campaign Online Coupon Printables 50 Off

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually currently discussed.

Active Campaign Online Coupon Printables 50 Off

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform simply due to the fact that it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Online Coupon Printables 50 Off

I generally do not believe rates ought to be a major element in choosing the ideal email marketing platform for your organisation. Having the right features for your marketing method will ultimately make up for whatever price distinctions you find. But, rate is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Online Coupon Printables 50 Off

Active Campaign Online Coupon Printables 50 Off

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing data caught from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I presume the factor is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that people think it’s been composed by hand. We’ve even received a lot of praise from people who have actually identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, however the second time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Online Coupon Printables 50 Off). If somebody opens your email however does not click through to your offer it indicates that they were captivated by your subject line, however the offer wasn’t rather best for them.

Active Campaign Online Coupon Printables 50 Off

Among our most responded-to e-mail campaigns is a basic e-mail that we send to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Online Coupon Printables 50 Off). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Online Coupon Printables 50 OffActive Campaign Online Coupon Printables 50 Off

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move clients in between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Online Coupon Printables 50 Off

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get much better results from their lead capture types. This automation series takes some pressure off of our assistance group, as it suggests that we can answer questions in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our client success team need to consider.

Active Campaign Online Coupon Printables 50 Off

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new staff member joins Endeavor Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new employee onboarding has made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that get a job from our website to finish a brief test that informs us more about them and how they fix problems (Active Campaign Online Coupon Printables 50 Off).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the ideal fit. It also offers us a great deal of informative information about prospects. For instance, among our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Online Coupon Printables 50 Off

Active Campaign Online Coupon Printables 50 OffActive Campaign Online Coupon Printables 50 Off

This test is sent through a marketing automation series, which releases up hours of emailing backward and forward with potential prospects, and ensures that we only consider the best candidates to come in for an interview. I used to dislike chasing after up billings. While most of our customers paid their invoices on time, there were constantly a couple of that required a nudge or more.

By sending out the e-mail from a ‘noreply@’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual requesting a billing to be paid (Active Campaign Online Coupon Printables 50 Off). Not only was it just as effective as me emailing them, it indicated I could stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I totally recommend every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially look.

Active Campaign Online Coupon Printables 50 Off

Active Campaign Online Coupon Printables 50 OffActive Campaign Online Coupon Printables 50 Off

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its plans depending upon the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous functions consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include endless e-mails, unlike Campaign Screen, which uses both fundamental strategies with minimal e-mails, and more costly unlimited plans. Active Campaign Online Coupon Printables 50 Off.

Active Campaign Online Coupon Printables 50 Off

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at first glance. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other functions that you might not prepare to use, but show up on the dashboard anyway if you’re utilizing the free trial. Active Campaign Online Coupon Printables 50 Off. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Online Coupon Printables 50 Off

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party combination. Active Campaign Online Coupon Printables 50 Off.

Before you add any contacts, though, you have to produce a list, similar to with Campaign Display. When you develop a list, you require to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried out including e-mail, name, and birthday. It recognized email, but not the other two, however I was able to quickly create custom-made fields. You can likewise tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, provided you make a basic design template initially.

Active Campaign Online Coupon Printables 50 Off

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their design templates are restricted, which is fine with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Online Coupon Printables 50 Off

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform is like choosing a partner – Active Campaign Online Coupon Printables 50 Off. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Active Campaign Online Coupon Printables 50 OffActive Campaign Online Coupon Printables 50 Off

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Active Campaign Online Coupon Printables 50 Off

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform simply since it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be a good option.

Active Campaign Online Coupon Printables 50 Off

I typically don’t believe prices should be a major factor in deciding the best e-mail marketing platform for your organisation. Having the best features for your marketing technique will ultimately offset whatever price distinctions you find. However, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.