Active Campaign Features List

Active Campaign Features List

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using data caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to customise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I believe the reason is because it sounds natural and includes adequate personalisation (it recommendations that they’re running a firm) that people think it’s been composed manually. We have actually even gotten a lot of praise from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around just send the email to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Features List). If somebody opens your e-mail however doesn’t click through to your offer it implies that they were interested by your subject line, but the deal wasn’t rather best for them.

Active Campaign Features List

One of our most responded-to email projects is an easy e-mail that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Active Campaign Features List). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly because …’.

When we initially began investing in tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that many of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Active Campaign  Features ListActive Campaign Features List

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation sequences to automatically move clients between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Features List

I need to admit, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better arise from their lead capture kinds. This automation series takes some strain off of our support team, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s basic but is one less thing that our client success team need to consider.

Active Campaign Features List

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Endeavor Harbour, an automated email sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While unconventional, using marketing automation to improve our new employee onboarding has made this process a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that get a job from our website to complete a brief quiz that informs us more about them and how they solve problems (Active Campaign Features List).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the right fit. It likewise provides us a great deal of informative information about prospects. For instance, among our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Features List

Active Campaign  Features ListActive Campaign Features List

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and guarantees that we only think about the absolute best applicants to come in for an interview. I used to hate chasing up billings. While most of our customers paid their billings on time, there were always a couple of that needed a nudge or more.

By sending out the email from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert rather than an individual asking for a billing to be paid (Active Campaign Features List). Not just was it just as efficient as me emailing them, it meant I might stop sending an e-mail that I hated sending out– and it conserved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in at very first look.

Active Campaign Features List

Active Campaign  Features ListActive Campaign Features List

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s similar to Campaign Display in numerous ways, though each bests the other one in some locations. For the finest e-mail marketing experience want to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The business arranges its plans depending on the number of subscribers you’re wanting to reach. Strategies begin at $9 each month for approximately 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus strategy that includes several functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which offers both basic strategies with restricted emails, and more pricey unlimited strategies. Active Campaign Features List.

Active Campaign Features List

ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To start, all you require is your business name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s hard to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign also provides CRM and other functions that you might not prepare to use, however reveal up on the control panel anyhow if you’re using the complimentary trial. Active Campaign Features List. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Features List

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no third celebration combination. Active Campaign Features List.

Before you add any contacts, however, you need to develop a list, much like with Campaign Screen. When you develop a list, you need to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out adding email, name, and birthday. It acknowledged email, however not the other 2, but I had the ability to quickly produce custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental template initially.

Active Campaign Features List

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Features List

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform is like selecting a spouse – Active Campaign Features List. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Active Campaign  Features ListActive Campaign Features List

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually already mentioned.

Active Campaign Features List

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform just because it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be an excellent option.

Active Campaign Features List

I normally do not think pricing needs to be a major consider deciding the right email marketing platform for your organisation. Having the ideal functions for your marketing technique will ultimately offset whatever price differences you discover. However, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is free below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Features List

Active Campaign Features List

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using data caught from our Leadformly kind to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Basically, this permits you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the factor is since it sounds natural and includes adequate personalisation (it recommendations that they’re running a firm) that people believe it’s been written manually. We have actually even received a great deal of appreciation from people who have actually recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your emails twice, but the second time around just send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Features List). If someone opens your e-mail however doesn’t click through to your offer it indicates that they were interested by your subject line, however the deal wasn’t rather best for them.

Active Campaign Features List

Among our most responded-to e-mail projects is a simple e-mail that we send out to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Features List). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Active Campaign  Features ListActive Campaign Features List

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to instantly move clients in between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Features List

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve results from their lead capture types. This automation sequence takes some strain off of our assistance team, as it implies that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s basic but is one less thing that our client success team need to think of.

Active Campaign Features List

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new worker signs up with Endeavor Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are lined up with the company’s larger photo vision and goals.

While unconventional, using marketing automation to simplify our new staff member onboarding has made this process a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that look for a task from our site to finish a brief test that tells us more about them and how they fix problems (Active Campaign Features List).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the right fit. It likewise gives us a great deal of insightful info about prospects. For instance, one of our values at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Features List

Active Campaign  Features ListActive Campaign Features List

This test is sent through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and makes sure that we just think about the absolute best applicants to come in for an interview. I used to hate chasing up invoices. While most of our clients paid their billings on time, there were always a few that needed a nudge or 2.

By sending out the email from a ‘noreply@’ email address rather than my personal email address it depersonalised the message and encountered more as an alert rather than an individual asking for a billing to be paid (Active Campaign Features List). Not just was it just as effective as me emailing them, it suggested I might stop sending an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly recommend daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, including unrestricted emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in at very first glimpse.

Active Campaign Features List

Active Campaign  Features ListActive Campaign Features List

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business arranges its plans depending on the number of customers you’re looking to reach. Plans start at $9 per month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous functions including client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Display, which uses both standard strategies with limited e-mails, and more pricey unlimited strategies. Active Campaign Features List.

Active Campaign Features List

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To get going, all you need is your business name and email address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also provides CRM and other features that you may not prepare to utilize, but reveal up on the control panel anyway if you’re using the free trial. Active Campaign Features List. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Features List

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Active Campaign Features List.

Prior to you add any contacts, however, you have to produce a list, just like with Campaign Display. When you produce a list, you require to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I tried adding e-mail, name, and birthday. It acknowledged email, but not the other 2, however I was able to easily produce customized fields. You can also tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a basic template first.

Active Campaign Features List

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is slightly easier because you can create inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Features List

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform resembles selecting a spouse – Active Campaign Features List. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Active Campaign  Features ListActive Campaign Features List

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I’ve currently discussed.

Active Campaign Features List

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than standard broadcasts and automations, AWeber might be a good option.

Active Campaign Features List

I usually don’t think prices ought to be a major consider deciding the best e-mail marketing platform for your organisation. Having the right features for your marketing method will ultimately make up for whatever price distinctions you discover. However, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.