Active Campaign Email Marketing Warranty Refurbished

Active Campaign Email Marketing Warranty Refurbished

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is utilizing data captured from our Leadformly type to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I suspect the factor is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running a company) that people think it’s been written manually. We’ve even gotten a great deal of praise from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around only send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Warranty Refurbished). If somebody opens your e-mail however doesn’t click through to your deal it implies that they were captivated by your subject line, however the deal wasn’t quite ideal for them.

Active Campaign Email Marketing Warranty Refurbished

Among our most responded-to email projects is an easy email that we send out to everybody who attends a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Warranty Refurbished). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly since …’.

When we first started investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing Warranty RefurbishedActive Campaign Email Marketing Warranty Refurbished

While it’s meant to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move customers between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Warranty Refurbished

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software application and improve arise from their lead capture kinds. This automation series takes some strain off of our assistance group, as it means that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy however is one less thing that our client success group need to consider.

Active Campaign Email Marketing Warranty Refurbished

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new employee joins Endeavor Harbour, an automated email series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are lined up with the company’s larger image vision and goals.

While non-traditional, using marketing automation to enhance our new employee onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that request a task from our website to finish a short quiz that informs us more about them and how they resolve issues (Active Campaign Email Marketing Warranty Refurbished).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Venture Harbour, you’re absolutely not the best fit. It likewise offers us a great deal of informative information about prospects. For example, among our worths at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Warranty Refurbished

Active Campaign Email Marketing Warranty RefurbishedActive Campaign Email Marketing Warranty Refurbished

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and ensures that we just consider the best candidates to come in for an interview. I used to dislike going after up billings. While the majority of our clients paid their billings on time, there were constantly a few that needed a nudge or more.

By sending out the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and discovered more as an alert instead of a person requesting for an invoice to be paid (Active Campaign Email Marketing Warranty Refurbished). Not only was it simply as efficient as me emailing them, it meant I might stop sending an email that I hated sending– and it saved me time!There are few tools that I completely recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in in the beginning look.

Active Campaign Email Marketing Warranty Refurbished

Active Campaign Email Marketing Warranty RefurbishedActive Campaign Email Marketing Warranty Refurbished

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the finest email marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its strategies depending upon the number of customers you’re looking to reach. Plans start at $9 each month for up to 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus strategy that adds several features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of endless e-mails, unlike Campaign Screen, which provides both fundamental strategies with minimal emails, and more pricey endless strategies. Active Campaign Email Marketing Warranty Refurbished.

Active Campaign Email Marketing Warranty Refurbished

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To start, all you require is your business name and email address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign also offers CRM and other functions that you may not plan to use, but show up on the dashboard anyhow if you’re utilizing the complimentary trial. Active Campaign Email Marketing Warranty Refurbished. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Warranty Refurbished

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing Warranty Refurbished.

Prior to you add any contacts, however, you have to create a list, much like with Campaign Display. When you produce a list, you need to provide it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried out adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, but I had the ability to easily produce custom fields. You can also tag contacts for easy browsing. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental design template first.

Active Campaign Email Marketing Warranty Refurbished

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their design templates are restricted, which is great with me, however their e-mail editing experience is slightly easier because you can produce inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Warranty Refurbished

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like selecting a spouse – Active Campaign Email Marketing Warranty Refurbished. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Active Campaign Email Marketing Warranty RefurbishedActive Campaign Email Marketing Warranty Refurbished

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I’ve already pointed out.

Active Campaign Email Marketing Warranty Refurbished

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber might be a great option.

Active Campaign Email Marketing Warranty Refurbished

I generally do not believe pricing should be a major element in deciding the ideal email marketing platform for your company. Having the ideal functions for your marketing method will eventually offset whatever cost differences you discover. But, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting out. MailChimp, is complimentary listed below 2,000 contacts. But switching is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Warranty Refurbished

Active Campaign Email Marketing Warranty Refurbished

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing data caught from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your email projects using guidelines like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I think the factor is since it sounds natural and includes sufficient personalisation (it recommendations that they’re running a company) that individuals presume it’s been composed manually. We’ve even received a great deal of praise from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around only send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Warranty Refurbished). If somebody opens your email however does not click through to your offer it implies that they were captivated by your subject line, but the deal wasn’t rather right for them.

Active Campaign Email Marketing Warranty Refurbished

One of our most responded-to email campaigns is a basic e-mail that we send out to everyone who goes to a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Warranty Refurbished). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly because …’.

When we first started purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Email Marketing Warranty RefurbishedActive Campaign Email Marketing Warranty Refurbished

While it’s suggested to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually produced automation series to instantly move customers between different steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Warranty Refurbished

I have to confess, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture kinds. This automation series takes some strain off of our support team, as it means that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we automatically activate a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our customer success team need to consider.

Active Campaign Email Marketing Warranty Refurbished

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new staff member signs up with Venture Harbour, an automatic email sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to improve our new employee onboarding has actually made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that look for a task from our site to finish a short test that informs us more about them and how they solve issues (Active Campaign Email Marketing Warranty Refurbished).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the best fit. It also provides us a lot of informative information about prospects. For example, among our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Warranty Refurbished

Active Campaign Email Marketing Warranty RefurbishedActive Campaign Email Marketing Warranty Refurbished

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible prospects, and makes sure that we just consider the very finest candidates to come in for an interview. I used to dislike chasing up invoices. While the majority of our clients paid their billings on time, there were always a couple of that required a push or 2.

By sending out the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting for an invoice to be paid (Active Campaign Email Marketing Warranty Refurbished). Not only was it just as efficient as me emailing them, it implied I could stop sending out an e-mail that I hated sending– and it conserved me time!There are few tools that I completely recommend daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glance.

Active Campaign Email Marketing Warranty Refurbished

Active Campaign Email Marketing Warranty RefurbishedActive Campaign Email Marketing Warranty Refurbished

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which use live support, and generous features.

The business arranges its strategies depending on the number of customers you’re aiming to reach. Plans begin at $9 monthly for approximately 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that adds numerous features consisting of client relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unlimited emails, unlike Campaign Monitor, which offers both fundamental strategies with restricted e-mails, and more expensive endless plans. Active Campaign Email Marketing Warranty Refurbished.

Active Campaign Email Marketing Warranty Refurbished

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To get going, all you require is your business name and e-mail address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, however appear on the dashboard anyway if you’re utilizing the totally free trial. Active Campaign Email Marketing Warranty Refurbished. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Warranty Refurbished

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and lots of more. This is another location where it bests Campaign Monitor, which has no third celebration combination. Active Campaign Email Marketing Warranty Refurbished.

Before you add any contacts, however, you have to create a list, similar to with Campaign Monitor. When you produce a list, you require to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I experimented with adding email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to easily create customized fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a basic template initially.

Active Campaign Email Marketing Warranty Refurbished

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their design templates are limited, which is fine with me, but their email editing experience is slightly much easier in that you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Warranty Refurbished

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a spouse – Active Campaign Email Marketing Warranty Refurbished. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Active Campaign Email Marketing Warranty RefurbishedActive Campaign Email Marketing Warranty Refurbished

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually currently discussed.

Active Campaign Email Marketing Warranty Refurbished

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Warranty Refurbished

I generally do not think pricing must be a significant element in choosing the ideal e-mail marketing platform for your service. Having the best features for your marketing method will eventually make up for whatever rate distinctions you discover. However, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is free listed below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.