Active Campaign Email Marketing Warranty Reddit

Active Campaign Email Marketing Warranty Reddit

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing data recorded from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this enables you to personalise the material in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I think the reason is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running a firm) that people think it’s been composed by hand. We’ve even gotten a great deal of praise from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around only send the e-mail to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Warranty Reddit). If somebody opens your e-mail but does not click through to your deal it indicates that they were interested by your subject line, however the deal wasn’t quite best for them.

Active Campaign Email Marketing Warranty Reddit

One of our most responded-to email projects is a simple email that we send out to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Warranty Reddit). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly because …’.

When we first started buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Warranty RedditActive Campaign Email Marketing Warranty Reddit

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to immediately move customers in between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Warranty Reddit

I need to confess, gathering NPS ratings in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve arise from their lead capture forms. This automation sequence takes some stress off of our assistance team, as it indicates that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s essential that we learn what caused this. In ActiveCampaign, we immediately activate a series that asks the consumer what made them leave, and then adds/removes them from the proper lists and sequences. It’s simple but is one less thing that our client success team requirement to consider.

Active Campaign Email Marketing Warranty Reddit

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member joins Venture Harbour, an automatic e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s bigger image vision and goals.

While non-traditional, using marketing automation to streamline our new worker onboarding has made this procedure a lot much easier. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that look for a task from our site to finish a brief quiz that informs us more about them and how they resolve issues (Active Campaign Email Marketing Warranty Reddit).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the best fit. It also offers us a great deal of informative information about candidates. For instance, one of our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Warranty Reddit

Active Campaign Email Marketing Warranty RedditActive Campaign Email Marketing Warranty Reddit

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with prospective prospects, and guarantees that we just think about the best applicants to come in for an interview. I used to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert rather than an individual requesting for an invoice to be paid (Active Campaign Email Marketing Warranty Reddit). Not only was it simply as effective as me emailing them, it meant I could stop sending an email that I hated sending– and it conserved me time!There are couple of tools that I completely recommend on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including unrestricted e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in at first glimpse.

Active Campaign Email Marketing Warranty Reddit

Active Campaign Email Marketing Warranty RedditActive Campaign Email Marketing Warranty Reddit

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help via live chat, but not by phone. It’s equivalent to Campaign Screen in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business arranges its plans depending on the variety of customers you’re aiming to reach. Plans start at $9 each month for up to 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that includes numerous functions consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include limitless emails, unlike Campaign Screen, which uses both basic plans with restricted e-mails, and more costly unlimited plans. Active Campaign Email Marketing Warranty Reddit.

Active Campaign Email Marketing Warranty Reddit

ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To get begun, all you need is your business name and email address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s difficult to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, however appear on the dashboard anyway if you’re using the free trial. Active Campaign Email Marketing Warranty Reddit. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Warranty Reddit

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Warranty Reddit.

Prior to you include any contacts, however, you need to create a list, much like with Campaign Screen. When you create a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I tried including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I had the ability to quickly produce customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a basic design template first.

Active Campaign Email Marketing Warranty Reddit

MailChimp’s integrated image editor is very effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is really plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is slightly easier because you can create inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Warranty Reddit

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a spouse – Active Campaign Email Marketing Warranty Reddit. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Active Campaign Email Marketing Warranty RedditActive Campaign Email Marketing Warranty Reddit

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Active Campaign Email Marketing Warranty Reddit

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Email Marketing Warranty Reddit

I typically don’t believe prices needs to be a major factor in deciding the right email marketing platform for your service. Having the best features for your marketing technique will ultimately offset whatever cost differences you find. But, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Warranty Reddit

Active Campaign Email Marketing Warranty Reddit

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is using information recorded from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the factor is since it sounds natural and consists of enough personalisation (it references that they’re running a firm) that people think it’s been written by hand. We have actually even gotten a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Warranty Reddit). If somebody opens your e-mail however does not click through to your deal it indicates that they were captivated by your subject line, however the offer wasn’t rather ideal for them.

Active Campaign Email Marketing Warranty Reddit

One of our most responded-to email campaigns is a basic e-mail that we send out to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Warranty Reddit). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly since …’.

When we first began buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing Warranty RedditActive Campaign Email Marketing Warranty Reddit

While it’s suggested to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually produced automation series to automatically move clients in between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Warranty Reddit

I need to confess, collecting NPS ratings in ActiveCampaign is hard. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and get better results from their lead capture kinds. This automation series takes some strain off of our support team, as it means that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our customer success group requirement to think about.

Active Campaign Email Marketing Warranty Reddit

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee joins Venture Harbour, an automated email series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are lined up with the business’s larger image vision and objectives.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has actually made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that request a task from our site to complete a short test that tells us more about them and how they resolve issues (Active Campaign Email Marketing Warranty Reddit).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of insightful info about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Warranty Reddit

Active Campaign Email Marketing Warranty RedditActive Campaign Email Marketing Warranty Reddit

This test is sent out through a marketing automation series, which frees up hours of emailing backward and forward with possible prospects, and ensures that we only consider the best candidates to come in for an interview. I utilized to hate chasing up billings. While the bulk of our clients paid their invoices on time, there were always a few that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and came throughout more as an alert instead of an individual requesting an invoice to be paid (Active Campaign Email Marketing Warranty Reddit). Not just was it simply as reliable as me emailing them, it implied I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I completely advise every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including endless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glance.

Active Campaign Email Marketing Warranty Reddit

Active Campaign Email Marketing Warranty RedditActive Campaign Email Marketing Warranty Reddit

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid via live chat, but not by phone. It’s equivalent to Campaign Display in lots of ways, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its plans depending upon the number of customers you’re aiming to reach. Strategies start at $9 monthly for as much as 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus plan that adds several functions consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can decide for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of endless e-mails, unlike Campaign Screen, which provides both standard strategies with minimal e-mails, and more costly unrestricted strategies. Active Campaign Email Marketing Warranty Reddit.

Active Campaign Email Marketing Warranty Reddit

ActiveCampaign provides a 14-day free trial that does not require a credit card. To begin, all you need is your business name and email address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glance. It’s hard to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise provides CRM and other functions that you may not prepare to utilize, however show up on the control panel anyway if you’re utilizing the totally free trial. Active Campaign Email Marketing Warranty Reddit. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Warranty Reddit

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing Warranty Reddit.

Before you add any contacts, however, you need to produce a list, much like with Campaign Monitor. When you produce a list, you need to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other 2, however I had the ability to quickly develop customized fields. You can likewise tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a basic design template first.

Active Campaign Email Marketing Warranty Reddit

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their templates are limited, which is fine with me, but their email modifying experience is somewhat easier in that you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Warranty Reddit

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform resembles selecting a spouse – Active Campaign Email Marketing Warranty Reddit. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Active Campaign Email Marketing Warranty RedditActive Campaign Email Marketing Warranty Reddit

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Active Campaign Email Marketing Warranty Reddit

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Warranty Reddit

I usually do not think rates needs to be a significant consider choosing the right e-mail marketing platform for your service. Having the ideal functions for your marketing method will ultimately offset whatever rate distinctions you find. But, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.