Active Campaign Email Marketing Warranty International Coverage

Active Campaign Email Marketing Warranty International Coverage

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using data recorded from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Essentially, this allows you to customise the content in your e-mail projects using rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I think the factor is since it sounds natural and includes enough personalisation (it referrals that they’re running a firm) that people suspect it’s been composed by hand. We have actually even received a great deal of appreciation from people who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, however the second time around only send the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Warranty International Coverage). If somebody opens your email but does not click through to your deal it means that they were captivated by your subject line, but the offer wasn’t rather ideal for them.

Active Campaign Email Marketing Warranty International Coverage

Among our most responded-to email projects is a simple email that we send out to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Warranty International Coverage). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to use Leadformly since …’.

When we initially began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Warranty International CoverageActive Campaign Email Marketing Warranty International Coverage

While it’s implied to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to instantly move customers in between different actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Warranty International Coverage

I need to admit, collecting NPS ratings in ActiveCampaign is hard. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better arise from their lead capture kinds. This automation series takes some strain off of our assistance group, as it means that we can respond to concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our consumer success group need to consider.

Active Campaign Email Marketing Warranty International Coverage

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee joins Venture Harbour, an automatic e-mail series is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While unconventional, using marketing automation to enhance our new staff member onboarding has made this process a lot simpler. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a task from our website to complete a brief test that informs us more about them and how they solve issues (Active Campaign Email Marketing Warranty International Coverage).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the best fit. It also provides us a lot of informative details about candidates. For example, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Warranty International Coverage

Active Campaign Email Marketing Warranty International CoverageActive Campaign Email Marketing Warranty International Coverage

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we just consider the very best applicants to come in for an interview. I used to hate going after up invoices. While most of our customers paid their billings on time, there were always a few that needed a nudge or more.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert instead of a person requesting an invoice to be paid (Active Campaign Email Marketing Warranty International Coverage). Not just was it just as effective as me emailing them, it indicated I might stop sending out an email that I hated sending out– and it saved me time!There are couple of tools that I completely recommend every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in at first look.

Active Campaign Email Marketing Warranty International Coverage

Active Campaign Email Marketing Warranty International CoverageActive Campaign Email Marketing Warranty International Coverage

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, but not by phone. It’s equivalent to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the finest e-mail marketing experience aim to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The company organizes its strategies depending upon the variety of subscribers you’re wanting to reach. Strategies start at $9 monthly for approximately 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes numerous functions consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In in between, you can decide for 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of unrestricted emails, unlike Campaign Display, which offers both standard strategies with minimal emails, and more costly limitless strategies. Active Campaign Email Marketing Warranty International Coverage.

Active Campaign Email Marketing Warranty International Coverage

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To get started, all you need is your company name and email address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also uses CRM and other functions that you may not plan to utilize, but show up on the control panel anyhow if you’re using the totally free trial. Active Campaign Email Marketing Warranty International Coverage. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Warranty International Coverage

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Warranty International Coverage.

Before you include any contacts, though, you need to develop a list, much like with Campaign Monitor. When you create a list, you require to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I tried including e-mail, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to easily develop customized fields. You can also tag contacts for easy searching. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, provided you make a fundamental template first.

Active Campaign Email Marketing Warranty International Coverage

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their templates are restricted, which is fine with me, but their email modifying experience is somewhat much easier in that you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Warranty International Coverage

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform is like choosing a spouse – Active Campaign Email Marketing Warranty International Coverage. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Active Campaign Email Marketing Warranty International CoverageActive Campaign Email Marketing Warranty International Coverage

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually currently discussed.

Active Campaign Email Marketing Warranty International Coverage

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform simply due to the fact that it’s more affordable on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber may be a great option.

Active Campaign Email Marketing Warranty International Coverage

I usually don’t believe prices must be a major aspect in deciding the right e-mail marketing platform for your company. Having the right functions for your marketing technique will ultimately offset whatever price distinctions you discover. But, cost is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Warranty International Coverage

Active Campaign Email Marketing Warranty International Coverage

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using data caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this permits you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the reason is since it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that people think it’s been composed manually. We have actually even gotten a lot of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around just send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Warranty International Coverage). If someone opens your email however does not click through to your deal it suggests that they were interested by your subject line, but the deal wasn’t quite right for them.

Active Campaign Email Marketing Warranty International Coverage

One of our most responded-to e-mail campaigns is a simple email that we send to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Warranty International Coverage). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing Warranty International CoverageActive Campaign Email Marketing Warranty International Coverage

While it’s indicated to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to automatically move customers in between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Warranty International Coverage

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better outcomes from their lead capture types. This automation series takes some strain off of our assistance team, as it implies that we can answer questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s essential that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s simple but is one less thing that our client success team need to think of.

Active Campaign Email Marketing Warranty International Coverage

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member signs up with Endeavor Harbour, an automated email series is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are aligned with the business’s bigger picture vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new staff member onboarding has actually made this process a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that request a job from our website to finish a short quiz that tells us more about them and how they resolve issues (Active Campaign Email Marketing Warranty International Coverage).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the right fit. It also offers us a great deal of informative information about candidates. For example, among our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Warranty International Coverage

Active Campaign Email Marketing Warranty International CoverageActive Campaign Email Marketing Warranty International Coverage

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we just think about the really best applicants to come in for an interview. I utilized to dislike chasing up billings. While the bulk of our customers paid their billings on time, there were constantly a few that required a nudge or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my individual e-mail address it depersonalised the message and came across more as an alert rather than an individual requesting a billing to be paid (Active Campaign Email Marketing Warranty International Coverage). Not just was it simply as reliable as me emailing them, it meant I might stop sending out an e-mail that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly suggest every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially glance.

Active Campaign Email Marketing Warranty International Coverage

Active Campaign Email Marketing Warranty International CoverageActive Campaign Email Marketing Warranty International Coverage

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid via live chat, but not by phone. It’s similar to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The business organizes its plans depending on the variety of customers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that includes a number of features consisting of client relationship management (CRM), a customized domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include endless e-mails, unlike Campaign Screen, which provides both basic strategies with limited e-mails, and more costly unrestricted plans. Active Campaign Email Marketing Warranty International Coverage.

Active Campaign Email Marketing Warranty International Coverage

ActiveCampaign offers a 14-day free trial that does not require a credit card. To get begun, all you need is your company name and e-mail address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first look. It’s hard to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign likewise provides CRM and other functions that you may not plan to use, but show up on the dashboard anyway if you’re using the complimentary trial. Active Campaign Email Marketing Warranty International Coverage. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Warranty International Coverage

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and many more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Warranty International Coverage.

Prior to you include any contacts, however, you need to create a list, similar to with Campaign Monitor. When you create a list, you need to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with including email, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to quickly produce custom-made fields. You can likewise tag contacts for easy browsing. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic design template initially.

Active Campaign Email Marketing Warranty International Coverage

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is a little easier in that you can create inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Warranty International Coverage

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform is like picking a spouse – Active Campaign Email Marketing Warranty International Coverage. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Active Campaign Email Marketing Warranty International CoverageActive Campaign Email Marketing Warranty International Coverage

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Active Campaign Email Marketing Warranty International Coverage

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform just because it’s cheaper on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Warranty International Coverage

I typically do not think rates ought to be a major consider deciding the ideal email marketing platform for your company. Having the right features for your marketing technique will ultimately make up for whatever rate distinctions you discover. But, price is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.