Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing Unboxing And Review

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is utilizing information recorded from our Leadformly kind to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I believe the factor is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been written manually. We have actually even received a lot of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the second time around only send the email to the segment of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Unboxing And Review). If somebody opens your email however does not click through to your offer it suggests that they were intrigued by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Email Marketing Unboxing And Review

Among our most responded-to e-mail projects is a simple e-mail that we send out to everyone who participates in a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Unboxing And Review). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Active Campaign Email Marketing Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

While it’s suggested to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move customers in between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Unboxing And Review

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance team, as it suggests that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our customer success team need to consider.

Active Campaign Email Marketing Unboxing And Review

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new worker joins Endeavor Harbour, an automated email sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are lined up with the business’s larger image vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this process a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that obtain a job from our site to finish a short quiz that informs us more about them and how they fix problems (Active Campaign Email Marketing Unboxing And Review).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the right fit. It likewise offers us a lot of insightful info about prospects. For example, among our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we just consider the absolute best applicants to come in for an interview. I utilized to hate chasing up billings. While most of our clients paid their billings on time, there were constantly a few that needed a push or 2.

By sending out the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting a billing to be paid (Active Campaign Email Marketing Unboxing And Review). Not only was it just as efficient as me emailing them, it meant I might stop sending out an e-mail that I disliked sending out– and it saved me time!There are few tools that I completely recommend on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be tough to take in initially look.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, however not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some locations. For the finest e-mail marketing experience look to our Editors’ Option choices in this category: Advocate and MailChimp , each of which use live support, and generous features.

The company arranges its strategies depending upon the variety of customers you’re seeking to reach. Strategies start at $9 each month for approximately 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus strategy that adds a number of functions including customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include unlimited emails, unlike Campaign Display, which uses both basic strategies with restricted emails, and more costly unlimited plans. Active Campaign Email Marketing Unboxing And Review.

Active Campaign Email Marketing Unboxing And Review

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To get started, all you require is your business name and email address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s difficult to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign also uses CRM and other features that you may not plan to utilize, but show up on the control panel anyhow if you’re utilizing the free trial. Active Campaign Email Marketing Unboxing And Review. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Unboxing And Review

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Email Marketing Unboxing And Review.

Before you include any contacts, however, you need to produce a list, similar to with Campaign Display. When you develop a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I tried including e-mail, name, and birthday. It recognized e-mail, however not the other 2, but I was able to quickly create custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a standard template initially.

Active Campaign Email Marketing Unboxing And Review

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is very plain, however simple to browse. Their design templates are restricted, which is fine with me, however their email editing experience is slightly easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Unboxing And Review

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like selecting a spouse – Active Campaign Email Marketing Unboxing And Review. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Active Campaign Email Marketing Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve currently pointed out.

Active Campaign Email Marketing Unboxing And Review

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform simply because it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you do not require far more than basic broadcasts and automations, AWeber may be a good option.

Active Campaign Email Marketing Unboxing And Review

I typically don’t believe rates ought to be a major aspect in deciding the ideal email marketing platform for your company. Having the best features for your marketing strategy will eventually offset whatever price differences you find. But, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing Unboxing And Review

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is utilizing data captured from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the reason is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running an agency) that people suspect it’s been written by hand. We have actually even gotten a lot of appreciation from people who’ve recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, however the second time around just send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Unboxing And Review). If someone opens your e-mail but does not click through to your deal it suggests that they were fascinated by your subject line, but the deal wasn’t quite best for them.

Active Campaign Email Marketing Unboxing And Review

Among our most responded-to e-mail campaigns is a basic email that we send out to everybody who goes to a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Unboxing And Review). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly because …’.

When we first began investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing  Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually developed automation sequences to immediately move customers in between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Unboxing And Review

I need to admit, collecting NPS ratings in ActiveCampaign is difficult. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get better outcomes from their lead capture forms. This automation series takes some pressure off of our support group, as it suggests that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the client what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our customer success team requirement to believe about.

Active Campaign Email Marketing Unboxing And Review

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new staff member joins Venture Harbour, an automatic e-mail sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to enhance our brand-new staff member onboarding has made this procedure a lot easier. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our site to finish a brief quiz that tells us more about them and how they resolve issues (Active Campaign Email Marketing Unboxing And Review).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It also gives us a great deal of insightful details about prospects. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing  Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

This quiz is sent out through a marketing automation series, which releases up hours of emailing backward and forward with possible candidates, and makes sure that we just consider the very finest candidates to come in for an interview. I used to hate going after up billings. While most of our clients paid their invoices on time, there were always a few that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert instead of a person requesting a billing to be paid (Active Campaign Email Marketing Unboxing And Review). Not just was it just as reliable as me emailing them, it indicated I could stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I completely recommend on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including limitless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in initially glimpse.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing  Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid through live chat, but not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The business arranges its plans depending upon the number of subscribers you’re aiming to reach. Plans start at $9 monthly for as much as 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus plan that includes a number of features including consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include unrestricted e-mails, unlike Campaign Monitor, which provides both standard plans with minimal e-mails, and more expensive limitless strategies. Active Campaign Email Marketing Unboxing And Review.

Active Campaign Email Marketing Unboxing And Review

ActiveCampaign offers a 14-day free trial that does not need a credit card. To start, all you need is your business name and email address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, but reveal up on the dashboard anyway if you’re utilizing the complimentary trial. Active Campaign Email Marketing Unboxing And Review. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Unboxing And Review

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing Unboxing And Review.

Prior to you add any contacts, however, you need to produce a list, similar to with Campaign Monitor. When you create a list, you need to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with including e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I was able to easily create custom fields. You can also tag contacts for easy browsing. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a standard template first.

Active Campaign Email Marketing Unboxing And Review

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their email modifying experience is a little simpler in that you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Unboxing And Review

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a partner – Active Campaign Email Marketing Unboxing And Review. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Active Campaign Email Marketing  Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Active Campaign Email Marketing Unboxing And Review

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform just due to the fact that it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not need far more than standard broadcasts and automations, AWeber may be a good choice.

Active Campaign Email Marketing Unboxing And Review

I usually do not believe prices must be a significant aspect in choosing the ideal e-mail marketing platform for your organisation. Having the right features for your marketing strategy will eventually make up for whatever cost distinctions you find. However, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing Unboxing And Review

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing data recorded from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is since it sounds natural and consists of enough personalisation (it recommendations that they’re running a company) that individuals suspect it’s been composed by hand. We’ve even gotten a great deal of praise from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, however the 2nd time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Unboxing And Review). If someone opens your email but does not click through to your deal it suggests that they were captivated by your subject line, however the deal wasn’t rather right for them.

Active Campaign Email Marketing Unboxing And Review

One of our most responded-to e-mail projects is an easy e-mail that we send to everybody who participates in a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Unboxing And Review). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly since …’.

When we first began purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Active Campaign Email Marketing  Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation sequences to immediately move customers between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Unboxing And Review

I have to admit, gathering NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and get better results from their lead capture types. This automation series takes some stress off of our support team, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we automatically trigger a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our client success team requirement to think about.

Active Campaign Email Marketing Unboxing And Review

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new worker joins Venture Harbour, an automated email series is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new employee onboarding has made this process a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that apply for a task from our website to complete a brief quiz that tells us more about them and how they resolve issues (Active Campaign Email Marketing Unboxing And Review).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise offers us a great deal of informative details about prospects. For example, one of our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing  Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential prospects, and ensures that we just think about the best applicants to come in for an interview. I utilized to dislike chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that needed a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and came across more as an alert instead of an individual requesting for an invoice to be paid (Active Campaign Email Marketing Unboxing And Review). Not just was it simply as effective as me emailing them, it implied I might stop sending an e-mail that I hated sending– and it saved me time!There are couple of tools that I completely recommend daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including endless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in in the beginning glimpse.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing  Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help via live chat, but not by phone. It’s comparable to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the finest email marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The business arranges its plans depending upon the number of customers you’re looking to reach. Plans start at $9 each month for as much as 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus plan that includes a number of functions consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In in between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include limitless e-mails, unlike Campaign Monitor, which provides both fundamental plans with restricted emails, and more costly limitless strategies. Active Campaign Email Marketing Unboxing And Review.

Active Campaign Email Marketing Unboxing And Review

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get going, all you need is your company name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s hard to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, but appear on the dashboard anyway if you’re using the totally free trial. Active Campaign Email Marketing Unboxing And Review. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Unboxing And Review

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Unboxing And Review.

Before you add any contacts, however, you have to create a list, much like with Campaign Display. When you develop a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with including email, name, and birthday. It acknowledged e-mail, but not the other 2, but I was able to easily develop custom fields. You can likewise tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a fundamental template first.

Active Campaign Email Marketing Unboxing And Review

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to navigate. Their templates are limited, which is great with me, but their email editing experience is slightly easier in that you can produce inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Unboxing And Review

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles picking a partner – Active Campaign Email Marketing Unboxing And Review. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Active Campaign Email Marketing  Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Email Marketing Unboxing And Review

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little organisation with 5,000 subscribers or more, and you do not need far more than basic broadcasts and automations, AWeber might be a good option.

Active Campaign Email Marketing Unboxing And Review

I normally don’t think pricing should be a major aspect in deciding the best e-mail marketing platform for your service. Having the ideal features for your marketing strategy will eventually offset whatever price differences you discover. However, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing Unboxing And Review

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using data recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this permits you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I suspect the reason is because it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that people presume it’s been written manually. We have actually even received a great deal of praise from individuals who’ve recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around only send out the email to the sector of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Unboxing And Review). If somebody opens your e-mail however does not click through to your offer it implies that they were captivated by your subject line, but the deal wasn’t rather best for them.

Active Campaign Email Marketing Unboxing And Review

One of our most responded-to e-mail campaigns is a basic email that we send to everybody who goes to a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Unboxing And Review). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly since …’.

When we first started purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Active Campaign Email Marketing Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation sequences to instantly move customers in between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Unboxing And Review

I have to confess, collecting NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve results from their lead capture forms. This automation sequence takes some pressure off of our support team, as it means that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our customer success group requirement to consider.

Active Campaign Email Marketing Unboxing And Review

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new staff member joins Venture Harbour, an automated e-mail series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new worker onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that obtain a job from our website to complete a short test that tells us more about them and how they resolve problems (Active Campaign Email Marketing Unboxing And Review).

At the end of the day, if you’re not willing to finish a 10-minute test to be considered for a role at Venture Harbour, you’re certainly not the ideal fit. It likewise provides us a lot of informative information about candidates. For instance, among our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and ensures that we only consider the best candidates to come in for an interview. I used to dislike going after up invoices. While the bulk of our clients paid their invoices on time, there were always a few that required a nudge or more.

By sending the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and encountered more as an alert instead of a person requesting an invoice to be paid (Active Campaign Email Marketing Unboxing And Review). Not only was it simply as effective as me emailing them, it implied I might stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I completely recommend daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in in the beginning glimpse.

Active Campaign Email Marketing Unboxing And Review

Active Campaign Email Marketing Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some locations. For the finest email marketing experience appearance to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending upon the number of subscribers you’re looking to reach. Plans start at $9 each month for approximately 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus plan that includes several features including client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Screen, which offers both fundamental plans with limited emails, and more pricey unlimited plans. Active Campaign Email Marketing Unboxing And Review.

Active Campaign Email Marketing Unboxing And Review

ActiveCampaign provides a 14-day free trial that does not need a charge card. To start, all you need is your company name and e-mail address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign also uses CRM and other functions that you may not plan to use, however appear on the control panel anyway if you’re using the totally free trial. Active Campaign Email Marketing Unboxing And Review. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Unboxing And Review

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing Unboxing And Review.

Prior to you add any contacts, however, you have to produce a list, much like with Campaign Display. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I tried adding email, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly produce customized fields. You can also tag contacts for easy searching. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a basic design template first.

Active Campaign Email Marketing Unboxing And Review

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their design templates are limited, which is great with me, however their e-mail editing experience is a little easier because you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Unboxing And Review

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like selecting a spouse – Active Campaign Email Marketing Unboxing And Review. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Active Campaign Email Marketing Unboxing And ReviewActive Campaign Email Marketing Unboxing And Review

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Email Marketing Unboxing And Review

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than basic broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Unboxing And Review

I normally do not think pricing needs to be a significant factor in deciding the right e-mail marketing platform for your company. Having the ideal functions for your marketing strategy will ultimately offset whatever price distinctions you find. However, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. However switching is a discomfort, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.