Active Campaign Email Marketing Support Warranty Information

Active Campaign Email Marketing Support Warranty Information

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing information caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to customise the material in your email projects utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the factor is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that individuals suspect it’s been written manually. We have actually even received a lot of appreciation from people who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around just send out the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Support Warranty Information). If somebody opens your e-mail however doesn’t click through to your offer it indicates that they were captivated by your subject line, but the deal wasn’t quite ideal for them.

Active Campaign Email Marketing Support Warranty Information

One of our most responded-to e-mail projects is a simple e-mail that we send out to everybody who attends a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Support Warranty Information). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing Support Warranty InformationActive Campaign Email Marketing Support Warranty Information

While it’s implied to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation sequences to immediately move clients between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Support Warranty Information

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve arise from their lead capture forms. This automation sequence takes some strain off of our assistance group, as it indicates that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we immediately trigger a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s simple however is one less thing that our consumer success group need to believe about.

Active Campaign Email Marketing Support Warranty Information

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new staff member signs up with Venture Harbour, an automated email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are aligned with the business’s larger image vision and objectives.

While non-traditional, using marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that make an application for a task from our site to complete a brief test that informs us more about them and how they fix problems (Active Campaign Email Marketing Support Warranty Information).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise gives us a lot of informative info about prospects. For example, one of our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Support Warranty Information

Active Campaign Email Marketing Support Warranty InformationActive Campaign Email Marketing Support Warranty Information

This quiz is sent through a marketing automation series, which releases up hours of emailing back and forth with prospective prospects, and makes sure that we just think about the absolute best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While the bulk of our clients paid their billings on time, there were constantly a couple of that required a push or 2.

By sending the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and came across more as an alert instead of an individual requesting an invoice to be paid (Active Campaign Email Marketing Support Warranty Information). Not just was it simply as efficient as me emailing them, it implied I might stop sending an email that I disliked sending– and it saved me time!There are few tools that I completely advise on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including limitless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in initially glance.

Active Campaign Email Marketing Support Warranty Information

Active Campaign Email Marketing Support Warranty InformationActive Campaign Email Marketing Support Warranty Information

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid through live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The business organizes its plans depending upon the variety of customers you’re aiming to reach. Strategies start at $9 per month for up to 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus plan that adds several functions including customer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted e-mails, unlike Campaign Screen, which offers both fundamental plans with restricted e-mails, and more expensive unrestricted strategies. Active Campaign Email Marketing Support Warranty Information.

Active Campaign Email Marketing Support Warranty Information

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To get going, all you require is your company name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign also offers CRM and other features that you might not plan to use, but show up on the control panel anyhow if you’re utilizing the totally free trial. Active Campaign Email Marketing Support Warranty Information. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Support Warranty Information

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Screen, which has no third celebration integration. Active Campaign Email Marketing Support Warranty Information.

Prior to you add any contacts, though, you need to create a list, just like with Campaign Monitor. When you create a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I checked out including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, however I was able to quickly develop custom fields. You can also tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a basic design template first.

Active Campaign Email Marketing Support Warranty Information

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their templates are limited, which is fine with me, however their email modifying experience is slightly easier because you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Support Warranty Information

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform is like picking a spouse – Active Campaign Email Marketing Support Warranty Information. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Active Campaign Email Marketing Support Warranty InformationActive Campaign Email Marketing Support Warranty Information

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already discussed.

Active Campaign Email Marketing Support Warranty Information

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber might be a good choice.

Active Campaign Email Marketing Support Warranty Information

I typically don’t think pricing needs to be a significant factor in deciding the ideal e-mail marketing platform for your service. Having the ideal features for your marketing method will eventually offset whatever cost differences you find. However, price is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Support Warranty Information

Active Campaign Email Marketing Support Warranty Information

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing information recorded from our Leadformly type to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this allows you to personalise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the factor is because it sounds natural and consists of adequate personalisation (it references that they’re running a company) that individuals presume it’s been written by hand. We have actually even gotten a great deal of appreciation from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Support Warranty Information). If someone opens your e-mail however does not click through to your offer it implies that they were fascinated by your subject line, however the deal wasn’t quite ideal for them.

Active Campaign Email Marketing Support Warranty Information

One of our most responded-to email projects is an easy e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Support Warranty Information). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly because …’.

When we first started investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Support Warranty InformationActive Campaign Email Marketing Support Warranty Information

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation sequences to automatically move clients in between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Support Warranty Information

I need to confess, collecting NPS scores in ActiveCampaign is challenging. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve results from their lead capture types. This automation sequence takes some strain off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we instantly activate a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and sequences. It’s simple however is one less thing that our customer success team need to consider.

Active Campaign Email Marketing Support Warranty Information

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new worker joins Venture Harbour, an automated e-mail sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While unconventional, utilizing marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that request a task from our site to finish a brief quiz that informs us more about them and how they resolve issues (Active Campaign Email Marketing Support Warranty Information).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the right fit. It likewise offers us a lot of insightful information about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Support Warranty Information

Active Campaign Email Marketing Support Warranty InformationActive Campaign Email Marketing Support Warranty Information

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and makes sure that we just think about the absolute best candidates to come in for an interview. I used to hate going after up billings. While most of our clients paid their billings on time, there were constantly a couple of that required a nudge or more.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person asking for a billing to be paid (Active Campaign Email Marketing Support Warranty Information). Not only was it simply as reliable as me emailing them, it suggested I could stop sending out an e-mail that I hated sending– and it conserved me time!There are couple of tools that I completely advise every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including endless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in at very first glance.

Active Campaign Email Marketing Support Warranty Information

Active Campaign Email Marketing Support Warranty InformationActive Campaign Email Marketing Support Warranty Information

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s comparable to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its plans depending upon the variety of customers you’re aiming to reach. Strategies start at $9 per month for up to 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus plan that includes a number of functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of endless e-mails, unlike Campaign Screen, which provides both basic strategies with minimal e-mails, and more expensive endless strategies. Active Campaign Email Marketing Support Warranty Information.

Active Campaign Email Marketing Support Warranty Information

ActiveCampaign uses a 14-day free trial that does not need a credit card. To begin, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s tough to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise provides CRM and other features that you may not plan to use, however appear on the control panel anyhow if you’re using the totally free trial. Active Campaign Email Marketing Support Warranty Information. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Support Warranty Information

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. Active Campaign Email Marketing Support Warranty Information.

Prior to you include any contacts, though, you have to produce a list, much like with Campaign Screen. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I experimented with including e-mail, name, and birthday. It recognized e-mail, however not the other two, however I had the ability to quickly create custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a fundamental design template initially.

Active Campaign Email Marketing Support Warranty Information

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their templates are limited, which is great with me, but their e-mail modifying experience is slightly simpler because you can create inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Support Warranty Information

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform is like choosing a spouse – Active Campaign Email Marketing Support Warranty Information. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Email Marketing Support Warranty InformationActive Campaign Email Marketing Support Warranty Information

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Active Campaign Email Marketing Support Warranty Information

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber may be a good option.

Active Campaign Email Marketing Support Warranty Information

I usually don’t think rates must be a major aspect in choosing the right e-mail marketing platform for your service. Having the right features for your marketing technique will eventually make up for whatever price distinctions you discover. But, cost is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary listed below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.