Active Campaign Email Marketing Size In Centimeters

Active Campaign Email Marketing Size In Centimeters

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using data caught from our Leadformly form to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Basically, this allows you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I suspect the factor is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that people suspect it’s been written manually. We’ve even received a great deal of appreciation from people who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the 2nd time around just send out the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Size In Centimeters). If somebody opens your email however does not click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Active Campaign Email Marketing Size In Centimeters

Among our most responded-to email projects is a simple email that we send to everybody who participates in a Leadformly webinar but does not register for an account (Active Campaign Email Marketing Size In Centimeters). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly since …’.

When we initially began buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing  Size In CentimetersActive Campaign Email Marketing Size In Centimeters

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve created automation sequences to automatically move clients in between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Size In Centimeters

I need to admit, gathering NPS scores in ActiveCampaign is not easy. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get much better arise from their lead capture types. This automation series takes some strain off of our assistance group, as it means that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our client success team need to believe about.

Active Campaign Email Marketing Size In Centimeters

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new staff member joins Venture Harbour, an automatic e-mail series is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are aligned with the company’s larger image vision and goals.

While non-traditional, utilizing marketing automation to improve our brand-new staff member onboarding has made this procedure a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all prospects that get a job from our website to finish a short test that tells us more about them and how they fix issues (Active Campaign Email Marketing Size In Centimeters).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise gives us a great deal of insightful info about prospects. For instance, among our values at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Size In Centimeters

Active Campaign Email Marketing  Size In CentimetersActive Campaign Email Marketing Size In Centimeters

This test is sent through a marketing automation sequence, which frees up hours of emailing back and forth with prospective prospects, and makes sure that we just think about the very best applicants to come in for an interview. I used to dislike going after up invoices. While most of our customers paid their invoices on time, there were always a few that required a nudge or more.

By sending the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and discovered more as an alert instead of a person requesting for an invoice to be paid (Active Campaign Email Marketing Size In Centimeters). Not only was it simply as efficient as me emailing them, it suggested I could stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I completely suggest on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unrestricted emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be tough to take in in the beginning look.

Active Campaign Email Marketing Size In Centimeters

Active Campaign Email Marketing  Size In CentimetersActive Campaign Email Marketing Size In Centimeters

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some areas. For the finest e-mail marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business arranges its plans depending upon the number of customers you’re seeking to reach. Plans start at $9 monthly for approximately 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus strategy that includes several features consisting of client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless emails, unlike Campaign Screen, which offers both fundamental strategies with minimal emails, and more expensive limitless strategies. Active Campaign Email Marketing Size In Centimeters.

Active Campaign Email Marketing Size In Centimeters

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To begin, all you require is your business name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise uses CRM and other functions that you may not prepare to use, but appear on the dashboard anyway if you’re using the complimentary trial. Active Campaign Email Marketing Size In Centimeters. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Size In Centimeters

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another area where it bests Campaign Monitor, which has no third party combination. Active Campaign Email Marketing Size In Centimeters.

Before you include any contacts, though, you need to create a list, similar to with Campaign Screen. When you develop a list, you require to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I checked out adding e-mail, name, and birthday. It acknowledged email, but not the other two, but I had the ability to easily develop custom-made fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a standard template initially.

Active Campaign Email Marketing Size In Centimeters

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their design templates are limited, which is great with me, but their email editing experience is slightly easier because you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Size In Centimeters

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Active Campaign Email Marketing Size In Centimeters. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Active Campaign Email Marketing  Size In CentimetersActive Campaign Email Marketing Size In Centimeters

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Active Campaign Email Marketing Size In Centimeters

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than fundamental broadcasts and automations, AWeber might be a good choice.

Active Campaign Email Marketing Size In Centimeters

I normally don’t think prices needs to be a significant consider choosing the right e-mail marketing platform for your organisation. Having the right features for your marketing method will eventually offset whatever price distinctions you find. However, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Size In Centimeters

Active Campaign Email Marketing Size In Centimeters

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using data recorded from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this enables you to personalise the content in your email projects using rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the factor is due to the fact that it sounds natural and includes sufficient personalisation (it references that they’re running a company) that people believe it’s been composed manually. We have actually even gotten a lot of praise from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails twice, however the second time around only send the e-mail to the section of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Size In Centimeters). If somebody opens your email but doesn’t click through to your offer it means that they were intrigued by your subject line, however the offer wasn’t quite right for them.

Active Campaign Email Marketing Size In Centimeters

One of our most responded-to email campaigns is a simple e-mail that we send to everyone who attends a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Size In Centimeters). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly since …’.

When we initially started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that most of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing  Size In CentimetersActive Campaign Email Marketing Size In Centimeters

While it’s implied to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move customers in between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Size In Centimeters

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better arise from their lead capture kinds. This automation series takes some stress off of our assistance group, as it indicates that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our customer success group requirement to think of.

Active Campaign Email Marketing Size In Centimeters

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member joins Venture Harbour, an automatic email sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While non-traditional, using marketing automation to improve our new employee onboarding has made this procedure a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that make an application for a task from our site to finish a brief quiz that informs us more about them and how they fix problems (Active Campaign Email Marketing Size In Centimeters).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the right fit. It also offers us a great deal of insightful info about prospects. For example, among our worths at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Size In Centimeters

Active Campaign Email Marketing  Size In CentimetersActive Campaign Email Marketing Size In Centimeters

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and ensures that we just consider the best applicants to come in for an interview. I utilized to dislike chasing up billings. While most of our customers paid their billings on time, there were constantly a couple of that required a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for an invoice to be paid (Active Campaign Email Marketing Size In Centimeters). Not only was it just as efficient as me emailing them, it suggested I might stop sending an e-mail that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly advise on an everyday basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in at first look.

Active Campaign Email Marketing Size In Centimeters

Active Campaign Email Marketing  Size In CentimetersActive Campaign Email Marketing Size In Centimeters

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some locations. For the very best email marketing experience appearance to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending on the number of subscribers you’re aiming to reach. Plans start at $9 each month for approximately 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that adds a number of functions including client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Monitor, which uses both standard strategies with limited emails, and more costly unlimited strategies. Active Campaign Email Marketing Size In Centimeters.

Active Campaign Email Marketing Size In Centimeters

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To start, all you require is your company name and email address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also provides CRM and other features that you might not plan to use, however reveal up on the control panel anyhow if you’re utilizing the free trial. Active Campaign Email Marketing Size In Centimeters. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Size In Centimeters

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another location where it bests Campaign Monitor, which has no 3rd celebration integration. Active Campaign Email Marketing Size In Centimeters.

Before you add any contacts, though, you have to produce a list, much like with Campaign Screen. When you develop a list, you require to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried adding e-mail, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to quickly create custom fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard template initially.

Active Campaign Email Marketing Size In Centimeters

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their design templates are limited, which is great with me, but their e-mail modifying experience is a little much easier because you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Size In Centimeters

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a partner – Active Campaign Email Marketing Size In Centimeters. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Email Marketing  Size In CentimetersActive Campaign Email Marketing Size In Centimeters

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Email Marketing Size In Centimeters

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber may be a great option.

Active Campaign Email Marketing Size In Centimeters

I generally don’t believe prices must be a significant factor in choosing the right email marketing platform for your organisation. Having the ideal functions for your marketing strategy will eventually offset whatever rate distinctions you discover. But, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.