Active Campaign Email Marketing Release Date 2020

Active Campaign Email Marketing Release Date 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this allows you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the reason is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that individuals suspect it’s been written manually. We have actually even received a great deal of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around only send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Release Date 2020). If somebody opens your email but does not click through to your offer it suggests that they were intrigued by your subject line, but the deal wasn’t quite ideal for them.

Active Campaign Email Marketing Release Date 2020

One of our most responded-to e-mail campaigns is a simple e-mail that we send to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Release Date 2020). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly because …’.

When we first started investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing  Release Date 2020Active Campaign Email Marketing Release Date 2020

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to automatically move clients between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Release Date 2020

I need to confess, gathering NPS scores in ActiveCampaign is not simple. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve arise from their lead capture forms. This automation sequence takes some pressure off of our support team, as it suggests that we can answer concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and sequences. It’s simple but is one less thing that our customer success team need to believe about.

Active Campaign Email Marketing Release Date 2020

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee signs up with Endeavor Harbour, an automatic e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, using marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all candidates that request a job from our website to complete a brief quiz that tells us more about them and how they fix problems (Active Campaign Email Marketing Release Date 2020).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the best fit. It also provides us a great deal of informative information about prospects. For example, among our values at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Release Date 2020

Active Campaign Email Marketing  Release Date 2020Active Campaign Email Marketing Release Date 2020

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with prospective prospects, and ensures that we only consider the absolute best candidates to come in for an interview. I utilized to hate chasing after up billings. While most of our clients paid their invoices on time, there were constantly a couple of that required a nudge or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (Active Campaign Email Marketing Release Date 2020). Not only was it just as efficient as me emailing them, it suggested I could stop sending an e-mail that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unlimited e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be difficult to take in in the beginning glimpse.

Active Campaign Email Marketing Release Date 2020

Active Campaign Email Marketing  Release Date 2020Active Campaign Email Marketing Release Date 2020

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some locations. For the finest e-mail marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending on the number of customers you’re wanting to reach. Plans begin at $9 per month for up to 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus plan that adds numerous features consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of endless e-mails, unlike Campaign Screen, which uses both fundamental strategies with minimal e-mails, and more expensive endless plans. Active Campaign Email Marketing Release Date 2020.

Active Campaign Email Marketing Release Date 2020

ActiveCampaign offers a 14-day free trial that does not require a credit card. To get started, all you need is your business name and email address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign also offers CRM and other functions that you might not plan to utilize, but show up on the dashboard anyway if you’re utilizing the complimentary trial. Active Campaign Email Marketing Release Date 2020. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Release Date 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another area where it bests Campaign Screen, which has no third party combination. Active Campaign Email Marketing Release Date 2020.

Prior to you include any contacts, though, you need to create a list, just like with Campaign Screen. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I checked out including e-mail, name, and birthday. It acknowledged email, however not the other 2, but I was able to easily develop custom fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template initially.

Active Campaign Email Marketing Release Date 2020

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their design templates are limited, which is great with me, however their email editing experience is somewhat easier because you can develop inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Release Date 2020

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform resembles selecting a partner – Active Campaign Email Marketing Release Date 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Active Campaign Email Marketing  Release Date 2020Active Campaign Email Marketing Release Date 2020

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I’ve currently pointed out.

Active Campaign Email Marketing Release Date 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform just since it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber may be an excellent option.

Active Campaign Email Marketing Release Date 2020

I normally don’t believe rates should be a significant factor in choosing the ideal e-mail marketing platform for your service. Having the best functions for your marketing technique will ultimately make up for whatever rate distinctions you find. However, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Release Date 2020

Active Campaign Email Marketing Release Date 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is utilizing information caught from our Leadformly form to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this permits you to customise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the reason is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that individuals believe it’s been written manually. We’ve even gotten a lot of praise from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the second time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Release Date 2020). If somebody opens your email but does not click through to your deal it means that they were intrigued by your subject line, but the offer wasn’t quite right for them.

Active Campaign Email Marketing Release Date 2020

Among our most responded-to e-mail projects is a simple e-mail that we send to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Release Date 2020). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first started purchasing tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing  Release Date 2020Active Campaign Email Marketing Release Date 2020

While it’s implied to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation series to instantly move clients between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Release Date 2020

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get much better arise from their lead capture types. This automation sequence takes some pressure off of our assistance group, as it implies that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s important that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s easy however is one less thing that our customer success group requirement to think about.

Active Campaign Email Marketing Release Date 2020

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new worker joins Endeavor Harbour, an automated e-mail series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s bigger image vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new staff member onboarding has actually made this process a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that request a task from our site to complete a short quiz that tells us more about them and how they resolve problems (Active Campaign Email Marketing Release Date 2020).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the right fit. It likewise gives us a great deal of informative information about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Release Date 2020

Active Campaign Email Marketing  Release Date 2020Active Campaign Email Marketing Release Date 2020

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with prospective prospects, and ensures that we just think about the really best candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our clients paid their invoices on time, there were always a few that required a push or more.

By sending the e-mail from a ‘noreply@’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert instead of a person asking for an invoice to be paid (Active Campaign Email Marketing Release Date 2020). Not just was it simply as efficient as me emailing them, it implied I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I completely suggest on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in at very first look.

Active Campaign Email Marketing Release Date 2020

Active Campaign Email Marketing  Release Date 2020Active Campaign Email Marketing Release Date 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The business organizes its plans depending on the variety of customers you’re aiming to reach. Plans begin at $9 monthly for up to 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that adds several features including client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of endless e-mails, unlike Campaign Screen, which provides both standard strategies with restricted e-mails, and more expensive endless plans. Active Campaign Email Marketing Release Date 2020.

Active Campaign Email Marketing Release Date 2020

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To start, all you need is your company name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing since ActiveCampaign also offers CRM and other features that you may not prepare to use, but reveal up on the dashboard anyhow if you’re utilizing the totally free trial. Active Campaign Email Marketing Release Date 2020. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Release Date 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Display, which has no third celebration combination. Active Campaign Email Marketing Release Date 2020.

Prior to you include any contacts, though, you need to develop a list, simply like with Campaign Screen. When you create a list, you need to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to easily produce custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a standard design template initially.

Active Campaign Email Marketing Release Date 2020

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is great with me, but their e-mail editing experience is slightly easier in that you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Release Date 2020

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform is like selecting a spouse – Active Campaign Email Marketing Release Date 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Active Campaign Email Marketing  Release Date 2020Active Campaign Email Marketing Release Date 2020

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Active Campaign Email Marketing Release Date 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Release Date 2020

I normally do not believe prices needs to be a major factor in choosing the right email marketing platform for your service. Having the ideal functions for your marketing technique will eventually make up for whatever cost differences you find. But, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.