Active Campaign Email Marketing Refurbished Price

Active Campaign Email Marketing Refurbished Price

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using information caught from our Leadformly type to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Basically, this allows you to customise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I presume the reason is due to the fact that it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals think it’s been composed manually. We’ve even gotten a great deal of praise from people who have actually determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the 2nd time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Refurbished Price). If somebody opens your email however doesn’t click through to your deal it suggests that they were fascinated by your subject line, but the deal wasn’t rather ideal for them.

Active Campaign Email Marketing Refurbished Price

Among our most responded-to email campaigns is a basic email that we send to everybody who goes to a Leadformly webinar but does not sign up for an account (Active Campaign Email Marketing Refurbished Price). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Active Campaign  Email Marketing Refurbished PriceActive Campaign Email Marketing Refurbished Price

While it’s indicated to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to immediately move clients in between different actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Refurbished Price

I have to admit, gathering NPS scores in ActiveCampaign is not easy. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and get better results from their lead capture types. This automation sequence takes some strain off of our assistance team, as it means that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and sequences. It’s easy however is one less thing that our customer success group requirement to consider.

Active Campaign Email Marketing Refurbished Price

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a new worker signs up with Venture Harbour, an automated e-mail series is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new staff member onboarding has actually made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that use for a job from our website to finish a short test that informs us more about them and how they fix issues (Active Campaign Email Marketing Refurbished Price).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the ideal fit. It also provides us a great deal of insightful details about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Refurbished Price

Active Campaign  Email Marketing Refurbished PriceActive Campaign Email Marketing Refurbished Price

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and makes sure that we only think about the very best candidates to come in for an interview. I utilized to dislike chasing after up billings. While the majority of our clients paid their invoices on time, there were constantly a couple of that needed a push or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (Active Campaign Email Marketing Refurbished Price). Not only was it simply as effective as me emailing them, it implied I might stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I totally recommend on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of endless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in at very first glance.

Active Campaign Email Marketing Refurbished Price

Active Campaign  Email Marketing Refurbished PriceActive Campaign Email Marketing Refurbished Price

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, but not by phone. It’s similar to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The company arranges its plans depending upon the number of customers you’re looking to reach. Strategies begin at $9 per month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that adds numerous features including client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which provides both standard plans with restricted e-mails, and more costly limitless plans. Active Campaign Email Marketing Refurbished Price.

Active Campaign Email Marketing Refurbished Price

ActiveCampaign offers a 14-day free trial that does not need a credit card. To start, all you need is your company name and e-mail address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign also offers CRM and other features that you might not prepare to utilize, however reveal up on the dashboard anyway if you’re using the free trial. Active Campaign Email Marketing Refurbished Price. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Refurbished Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Screen, which has no third party combination. Active Campaign Email Marketing Refurbished Price.

Before you include any contacts, though, you need to produce a list, much like with Campaign Monitor. When you develop a list, you need to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried adding e-mail, name, and birthday. It recognized email, but not the other 2, but I was able to quickly create custom fields. You can likewise tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental design template initially.

Active Campaign Email Marketing Refurbished Price

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is a little easier because you can develop inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Refurbished Price

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform resembles selecting a spouse – Active Campaign Email Marketing Refurbished Price. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Active Campaign  Email Marketing Refurbished PriceActive Campaign Email Marketing Refurbished Price

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Active Campaign Email Marketing Refurbished Price

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a good choice.

Active Campaign Email Marketing Refurbished Price

I generally don’t believe prices needs to be a major element in choosing the right email marketing platform for your business. Having the right features for your marketing strategy will eventually offset whatever cost distinctions you discover. However, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Refurbished Price

Active Campaign Email Marketing Refurbished Price

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using data caught from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this enables you to customise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I presume the factor is since it sounds natural and includes adequate personalisation (it references that they’re running an agency) that people suspect it’s been composed by hand. We’ve even gotten a lot of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails twice, however the 2nd time around just send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Refurbished Price). If somebody opens your e-mail but does not click through to your deal it suggests that they were captivated by your subject line, but the deal wasn’t rather ideal for them.

Active Campaign Email Marketing Refurbished Price

One of our most responded-to email campaigns is a basic e-mail that we send out to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Refurbished Price). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that many of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign  Email Marketing Refurbished PriceActive Campaign Email Marketing Refurbished Price

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation series to immediately move clients in between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Refurbished Price

I need to confess, gathering NPS scores in ActiveCampaign is not easy. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve results from their lead capture types. This automation sequence takes some strain off of our assistance team, as it suggests that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and series. It’s simple but is one less thing that our consumer success team requirement to think of.

Active Campaign Email Marketing Refurbished Price

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a new worker joins Venture Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are aligned with the business’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to improve our new staff member onboarding has actually made this process a lot easier. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that make an application for a job from our site to complete a brief test that tells us more about them and how they resolve issues (Active Campaign Email Marketing Refurbished Price).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It also gives us a great deal of insightful details about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Refurbished Price

Active Campaign  Email Marketing Refurbished PriceActive Campaign Email Marketing Refurbished Price

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with potential candidates, and ensures that we only think about the really finest applicants to come in for an interview. I used to dislike going after up billings. While most of our clients paid their billings on time, there were always a couple of that required a nudge or two.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting an invoice to be paid (Active Campaign Email Marketing Refurbished Price). Not just was it simply as reliable as me emailing them, it suggested I could stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I completely suggest on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially look.

Active Campaign Email Marketing Refurbished Price

Active Campaign  Email Marketing Refurbished PriceActive Campaign Email Marketing Refurbished Price

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid through live chat, but not by phone. It’s similar to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business organizes its strategies depending upon the number of subscribers you’re seeking to reach. Plans begin at $9 each month for approximately 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that includes numerous features including consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless emails, unlike Campaign Screen, which provides both basic plans with limited emails, and more pricey unrestricted strategies. Active Campaign Email Marketing Refurbished Price.

Active Campaign Email Marketing Refurbished Price

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To start, all you need is your company name and email address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s hard to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign likewise provides CRM and other functions that you might not plan to utilize, but appear on the control panel anyway if you’re using the totally free trial. Active Campaign Email Marketing Refurbished Price. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Refurbished Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Refurbished Price.

Before you add any contacts, however, you have to produce a list, just like with Campaign Monitor. When you produce a list, you need to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out adding email, name, and birthday. It acknowledged email, however not the other 2, however I had the ability to quickly produce custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental template first.

Active Campaign Email Marketing Refurbished Price

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is extremely plain, but easy to browse. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is a little simpler because you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Refurbished Price

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an email marketing platform is like selecting a spouse – Active Campaign Email Marketing Refurbished Price. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Active Campaign  Email Marketing Refurbished PriceActive Campaign Email Marketing Refurbished Price

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve already pointed out.

Active Campaign Email Marketing Refurbished Price

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform simply because it’s cheaper on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little organisation with 5,000 customers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber may be a good option.

Active Campaign Email Marketing Refurbished Price

I typically do not think prices must be a major element in choosing the best e-mail marketing platform for your company. Having the right functions for your marketing method will ultimately make up for whatever rate distinctions you find. But, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.