Active Campaign Email Marketing Price Pay As You Go

Active Campaign Email Marketing Price Pay As You Go

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve experimented with a lot is using data captured from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this allows you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I think the reason is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals believe it’s been written manually. We have actually even received a lot of appreciation from individuals who’ve identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Price Pay As You Go). If someone opens your email however doesn’t click through to your offer it indicates that they were captivated by your subject line, but the deal wasn’t rather right for them.

Active Campaign Email Marketing Price Pay As You Go

One of our most responded-to e-mail projects is a simple email that we send out to everybody who participates in a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Price Pay As You Go). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to utilize Leadformly since …’.

When we first began purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Active Campaign  Email Marketing Price Pay As You GoActive Campaign Email Marketing Price Pay As You Go

While it’s implied to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move customers between different steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Price Pay As You Go

I have to confess, gathering NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve outcomes from their lead capture types. This automation series takes some pressure off of our assistance team, as it suggests that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s simple but is one less thing that our consumer success group requirement to think about.

Active Campaign Email Marketing Price Pay As You Go

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member signs up with Endeavor Harbour, an automatic e-mail series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are lined up with the business’s bigger image vision and goals.

While non-traditional, using marketing automation to simplify our new worker onboarding has actually made this process a lot simpler. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that request a job from our site to complete a brief quiz that tells us more about them and how they fix issues (Active Campaign Email Marketing Price Pay As You Go).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise gives us a great deal of informative details about candidates. For instance, one of our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Price Pay As You Go

Active Campaign  Email Marketing Price Pay As You GoActive Campaign Email Marketing Price Pay As You Go

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible prospects, and ensures that we only consider the absolute best applicants to come in for an interview. I used to hate chasing up billings. While most of our customers paid their billings on time, there were always a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for a billing to be paid (Active Campaign Email Marketing Price Pay As You Go). Not just was it just as efficient as me emailing them, it suggested I could stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including limitless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in initially glimpse.

Active Campaign Email Marketing Price Pay As You Go

Active Campaign  Email Marketing Price Pay As You GoActive Campaign Email Marketing Price Pay As You Go

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some areas. For the very best email marketing experience look to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending on the variety of subscribers you’re seeking to reach. Strategies start at $9 monthly for approximately 500 contacts and unrestricted emails. At each customer level, you can update to a Plus plan that adds several functions consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Campaign Monitor, which provides both basic plans with minimal e-mails, and more pricey unlimited strategies. Active Campaign Email Marketing Price Pay As You Go.

Active Campaign Email Marketing Price Pay As You Go

ActiveCampaign uses a 14-day free trial that does not need a charge card. To begin, all you require is your business name and email address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s difficult to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also provides CRM and other features that you might not plan to use, however appear on the control panel anyway if you’re utilizing the totally free trial. Active Campaign Email Marketing Price Pay As You Go. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Price Pay As You Go

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd celebration combination. Active Campaign Email Marketing Price Pay As You Go.

Before you add any contacts, though, you have to create a list, much like with Campaign Screen. When you create a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with adding e-mail, name, and birthday. It acknowledged e-mail, however not the other two, however I was able to quickly develop customized fields. You can likewise tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental template first.

Active Campaign Email Marketing Price Pay As You Go

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is really plain, however easy to navigate. Their templates are restricted, which is fine with me, but their e-mail editing experience is a little much easier in that you can create inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Price Pay As You Go

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform is like picking a partner – Active Campaign Email Marketing Price Pay As You Go. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Active Campaign  Email Marketing Price Pay As You GoActive Campaign Email Marketing Price Pay As You Go

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I’ve currently discussed.

Active Campaign Email Marketing Price Pay As You Go

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a good option.

Active Campaign Email Marketing Price Pay As You Go

I typically do not believe pricing ought to be a significant consider deciding the right e-mail marketing platform for your service. Having the right functions for your marketing strategy will ultimately make up for whatever cost distinctions you discover. But, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Price Pay As You Go

Active Campaign Email Marketing Price Pay As You Go

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing information captured from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this allows you to personalise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the reason is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that people suspect it’s been composed manually. We have actually even gotten a great deal of praise from individuals who have actually identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your emails two times, but the 2nd time around just send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Price Pay As You Go). If someone opens your e-mail however does not click through to your deal it indicates that they were interested by your subject line, but the deal wasn’t quite right for them.

Active Campaign Email Marketing Price Pay As You Go

Among our most responded-to email campaigns is a simple e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Price Pay As You Go). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Active Campaign  Email Marketing Price Pay As You GoActive Campaign Email Marketing Price Pay As You Go

While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually developed automation sequences to instantly move customers between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Price Pay As You Go

I have to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve results from their lead capture forms. This automation sequence takes some pressure off of our support group, as it implies that we can respond to concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our customer success team requirement to consider.

Active Campaign Email Marketing Price Pay As You Go

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new worker signs up with Endeavor Harbour, an automated email sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s larger picture vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new staff member onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that apply for a task from our website to finish a brief quiz that tells us more about them and how they solve issues (Active Campaign Email Marketing Price Pay As You Go).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise gives us a lot of insightful info about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Price Pay As You Go

Active Campaign  Email Marketing Price Pay As You GoActive Campaign Email Marketing Price Pay As You Go

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we just think about the best applicants to come in for an interview. I utilized to dislike chasing up billings. While most of our customers paid their billings on time, there were always a couple of that needed a nudge or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person asking for an invoice to be paid (Active Campaign Email Marketing Price Pay As You Go). Not only was it simply as reliable as me emailing them, it meant I could stop sending an email that I hated sending– and it conserved me time!There are couple of tools that I totally recommend every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of limitless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be tough to take in in the beginning glimpse.

Active Campaign Email Marketing Price Pay As You Go

Active Campaign  Email Marketing Price Pay As You GoActive Campaign Email Marketing Price Pay As You Go

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business organizes its plans depending upon the variety of subscribers you’re seeking to reach. Plans begin at $9 monthly for approximately 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that adds several functions consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Screen, which offers both standard plans with minimal emails, and more expensive endless strategies. Active Campaign Email Marketing Price Pay As You Go.

Active Campaign Email Marketing Price Pay As You Go

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise uses CRM and other functions that you may not prepare to use, but appear on the control panel anyhow if you’re using the free trial. Active Campaign Email Marketing Price Pay As You Go. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Price Pay As You Go

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. Active Campaign Email Marketing Price Pay As You Go.

Prior to you include any contacts, however, you need to develop a list, simply like with Campaign Display. When you create a list, you need to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other two, however I was able to quickly develop custom fields. You can likewise tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, provided you make a fundamental template initially.

Active Campaign Email Marketing Price Pay As You Go

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is a little simpler in that you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Price Pay As You Go

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an email marketing platform is like selecting a partner – Active Campaign Email Marketing Price Pay As You Go. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Active Campaign  Email Marketing Price Pay As You GoActive Campaign Email Marketing Price Pay As You Go

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

Active Campaign Email Marketing Price Pay As You Go

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require far more than basic broadcasts and automations, AWeber may be a great option.

Active Campaign Email Marketing Price Pay As You Go

I normally don’t think rates ought to be a significant factor in choosing the best email marketing platform for your service. Having the best functions for your marketing technique will eventually make up for whatever cost differences you find. But, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.