Active Campaign Email Marketing Price List In Different Countries

Active Campaign Email Marketing Price List In Different Countries

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information caught from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this allows you to customise the material in your email projects utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the reason is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that people believe it’s been composed manually. We’ve even received a lot of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the 2nd time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Price List In Different Countries). If someone opens your email however does not click through to your deal it indicates that they were intrigued by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Email Marketing Price List In Different Countries

One of our most responded-to email campaigns is a simple e-mail that we send to everyone who goes to a Leadformly webinar but does not sign up for an account (Active Campaign Email Marketing Price List In Different Countries). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we first began buying tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing  Price List In Different CountriesActive Campaign Email Marketing Price List In Different Countries

While it’s meant to be used for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation series to instantly move clients between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Price List In Different Countries

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get much better outcomes from their lead capture kinds. This automation series takes some stress off of our assistance group, as it indicates that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we instantly activate a sequence that asks the customer what made them leave, and after that adds/removes them from the right lists and sequences. It’s simple but is one less thing that our customer success group need to think about.

Active Campaign Email Marketing Price List In Different Countries

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member joins Endeavor Harbour, an automatic e-mail sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While non-traditional, using marketing automation to improve our new staff member onboarding has actually made this process a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that get a job from our website to finish a brief quiz that informs us more about them and how they resolve issues (Active Campaign Email Marketing Price List In Different Countries).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re certainly not the right fit. It also offers us a great deal of insightful details about candidates. For instance, one of our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Price List In Different Countries

Active Campaign Email Marketing  Price List In Different CountriesActive Campaign Email Marketing Price List In Different Countries

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we just think about the absolute best applicants to come in for an interview. I used to dislike chasing after up billings. While most of our clients paid their invoices on time, there were constantly a couple of that required a push or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and encountered more as an alert rather than an individual requesting for an invoice to be paid (Active Campaign Email Marketing Price List In Different Countries). Not just was it simply as efficient as me emailing them, it implied I could stop sending out an e-mail that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly advise every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in initially glance.

Active Campaign Email Marketing Price List In Different Countries

Active Campaign Email Marketing  Price List In Different CountriesActive Campaign Email Marketing Price List In Different Countries

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s equivalent to Campaign Display in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The business organizes its plans depending upon the number of customers you’re looking to reach. Strategies start at $9 per month for up to 500 contacts and unlimited emails. At each customer level, you can update to a Plus strategy that includes numerous functions including customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted emails, unlike Campaign Display, which uses both standard plans with minimal emails, and more expensive unrestricted plans. Active Campaign Email Marketing Price List In Different Countries.

Active Campaign Email Marketing Price List In Different Countries

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To get begun, all you need is your business name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s tough to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, however reveal up on the dashboard anyhow if you’re using the totally free trial. Active Campaign Email Marketing Price List In Different Countries. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Price List In Different Countries

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Price List In Different Countries.

Before you include any contacts, though, you have to develop a list, just like with Campaign Monitor. When you produce a list, you require to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with adding email, name, and birthday. It recognized email, but not the other 2, however I was able to quickly create custom-made fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a basic template initially.

Active Campaign Email Marketing Price List In Different Countries

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is somewhat simpler in that you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Price List In Different Countries

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform resembles selecting a partner – Active Campaign Email Marketing Price List In Different Countries. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Active Campaign Email Marketing  Price List In Different CountriesActive Campaign Email Marketing Price List In Different Countries

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Active Campaign Email Marketing Price List In Different Countries

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform just since it’s more affordable on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 customers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Email Marketing Price List In Different Countries

I usually do not think rates ought to be a major consider choosing the ideal email marketing platform for your service. Having the right functions for your marketing strategy will eventually make up for whatever price differences you find. But, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Price List In Different Countries

Active Campaign Email Marketing Price List In Different Countries

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve experimented with a lot is using information recorded from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to personalise the material in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the factor is because it sounds natural and includes enough personalisation (it recommendations that they’re running a company) that individuals presume it’s been composed by hand. We have actually even gotten a lot of appreciation from individuals who have actually determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails twice, however the second time around just send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing Price List In Different Countries). If somebody opens your email however does not click through to your offer it means that they were interested by your subject line, but the offer wasn’t quite right for them.

Active Campaign Email Marketing Price List In Different Countries

One of our most responded-to email campaigns is a simple e-mail that we send to everybody who attends a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Price List In Different Countries). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that many of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing  Price List In Different CountriesActive Campaign Email Marketing Price List In Different Countries

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to immediately move clients between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Price List In Different Countries

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get much better arise from their lead capture types. This automation sequence takes some pressure off of our support team, as it means that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s important that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our customer success team need to consider.

Active Campaign Email Marketing Price List In Different Countries

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member joins Endeavor Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s larger picture vision and goals.

While non-traditional, using marketing automation to simplify our new staff member onboarding has actually made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that request a job from our website to complete a short quiz that informs us more about them and how they resolve problems (Active Campaign Email Marketing Price List In Different Countries).

At the end of the day, if you’re not prepared to finish a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the best fit. It also gives us a lot of informative info about prospects. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Price List In Different Countries

Active Campaign Email Marketing  Price List In Different CountriesActive Campaign Email Marketing Price List In Different Countries

This test is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with prospective prospects, and ensures that we just consider the best applicants to come in for an interview. I used to hate chasing up invoices. While the bulk of our customers paid their billings on time, there were always a few that needed a nudge or more.

By sending out the email from a ‘noreply@’ email address rather than my personal email address it depersonalised the message and came throughout more as an alert rather than an individual requesting a billing to be paid (Active Campaign Email Marketing Price List In Different Countries). Not only was it just as efficient as me emailing them, it indicated I might stop sending out an email that I hated sending– and it conserved me time!There are few tools that I completely suggest on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in at very first glimpse.

Active Campaign Email Marketing Price List In Different Countries

Active Campaign Email Marketing  Price List In Different CountriesActive Campaign Email Marketing Price List In Different Countries

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some locations. For the best e-mail marketing experience appearance to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The business organizes its strategies depending upon the variety of subscribers you’re looking to reach. Plans begin at $9 each month for approximately 500 contacts and endless emails. At each customer level, you can upgrade to a Plus plan that adds several functions including client relationship management (CRM), a customized domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted e-mails, unlike Campaign Screen, which uses both standard plans with minimal e-mails, and more expensive endless plans. Active Campaign Email Marketing Price List In Different Countries.

Active Campaign Email Marketing Price List In Different Countries

ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To start, all you require is your business name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign likewise uses CRM and other features that you may not plan to use, but appear on the dashboard anyway if you’re utilizing the complimentary trial. Active Campaign Email Marketing Price List In Different Countries. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Price List In Different Countries

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Price List In Different Countries.

Before you include any contacts, however, you need to create a list, similar to with Campaign Display. When you create a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried out adding email, name, and birthday. It acknowledged email, however not the other 2, but I had the ability to quickly produce custom fields. You can also tag contacts for easy browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a standard template initially.

Active Campaign Email Marketing Price List In Different Countries

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to browse. Their templates are restricted, which is fine with me, but their e-mail editing experience is a little much easier because you can create inline images, and you can create a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Price List In Different Countries

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform resembles choosing a spouse – Active Campaign Email Marketing Price List In Different Countries. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Active Campaign Email Marketing  Price List In Different CountriesActive Campaign Email Marketing Price List In Different Countries

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I have actually already discussed.

Active Campaign Email Marketing Price List In Different Countries

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 subscribers or more, and you do not require far more than basic broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Email Marketing Price List In Different Countries

I usually don’t believe pricing ought to be a major factor in deciding the best email marketing platform for your organisation. Having the best features for your marketing method will ultimately offset whatever cost distinctions you find. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.