Active Campaign Email Marketing Price Discount April 2020

Active Campaign Email Marketing Price Discount April 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using data recorded from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Basically, this permits you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is since it sounds natural and includes enough personalisation (it recommendations that they’re running an agency) that individuals think it’s been composed manually. We have actually even gotten a lot of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around just send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Price Discount April 2020). If somebody opens your email but doesn’t click through to your deal it implies that they were fascinated by your subject line, however the deal wasn’t rather best for them.

Active Campaign Email Marketing Price Discount April 2020

One of our most responded-to email campaigns is a basic e-mail that we send out to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Price Discount April 2020). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing Price Discount April 2020Active Campaign Email Marketing Price Discount April 2020

While it’s implied to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation sequences to automatically move clients in between different actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Price Discount April 2020

I need to confess, gathering NPS scores in ActiveCampaign is not simple. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture kinds. This automation sequence takes some strain off of our assistance team, as it indicates that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s simple but is one less thing that our client success group requirement to think about.

Active Campaign Email Marketing Price Discount April 2020

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new employee joins Endeavor Harbour, an automated e-mail series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a task from our website to finish a short test that informs us more about them and how they resolve problems (Active Campaign Email Marketing Price Discount April 2020).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the ideal fit. It likewise provides us a great deal of insightful information about prospects. For example, among our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Price Discount April 2020

Active Campaign Email Marketing Price Discount April 2020Active Campaign Email Marketing Price Discount April 2020

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective prospects, and guarantees that we only think about the really best candidates to come in for an interview. I utilized to hate chasing after up billings. While most of our customers paid their billings on time, there were constantly a few that required a push or more.

By sending the email from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting an invoice to be paid (Active Campaign Email Marketing Price Discount April 2020). Not only was it just as effective as me emailing them, it suggested I could stop sending an email that I disliked sending out– and it saved me time!There are few tools that I completely advise on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including limitless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in at first glance.

Active Campaign Email Marketing Price Discount April 2020

Active Campaign Email Marketing Price Discount April 2020Active Campaign Email Marketing Price Discount April 2020

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the finest email marketing experience seek to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The business organizes its strategies depending upon the number of customers you’re aiming to reach. Strategies start at $9 monthly for up to 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus plan that adds several features including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which provides both standard plans with restricted e-mails, and more pricey endless plans. Active Campaign Email Marketing Price Discount April 2020.

Active Campaign Email Marketing Price Discount April 2020

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To get begun, all you need is your business name and email address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s tough to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise offers CRM and other features that you may not prepare to use, however show up on the dashboard anyhow if you’re utilizing the free trial. Active Campaign Email Marketing Price Discount April 2020. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Price Discount April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and lots of more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Price Discount April 2020.

Prior to you add any contacts, however, you need to create a list, much like with Campaign Monitor. When you create a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out adding e-mail, name, and birthday. It acknowledged email, but not the other 2, however I was able to easily produce customized fields. You can likewise tag contacts for simple browsing. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a basic design template first.

Active Campaign Email Marketing Price Discount April 2020

MailChimp’s integrated image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is a little easier because you can produce inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Price Discount April 2020

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like selecting a partner – Active Campaign Email Marketing Price Discount April 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Email Marketing Price Discount April 2020Active Campaign Email Marketing Price Discount April 2020

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I have actually currently discussed.

Active Campaign Email Marketing Price Discount April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 subscribers or more, and you don’t require far more than basic broadcasts and automations, AWeber may be a great choice.

Active Campaign Email Marketing Price Discount April 2020

I normally don’t think prices needs to be a significant consider choosing the ideal e-mail marketing platform for your service. Having the ideal functions for your marketing strategy will eventually make up for whatever rate distinctions you discover. However, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. But switching is a discomfort, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Price Discount April 2020

Active Campaign Email Marketing Price Discount April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using data recorded from our Leadformly kind to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this permits you to customise the content in your email projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I suspect the factor is since it sounds natural and consists of sufficient personalisation (it references that they’re running a company) that individuals believe it’s been composed manually. We have actually even received a great deal of praise from people who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, but the second time around just send the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Price Discount April 2020). If someone opens your email however doesn’t click through to your offer it means that they were interested by your subject line, however the offer wasn’t quite right for them.

Active Campaign Email Marketing Price Discount April 2020

One of our most responded-to email campaigns is a simple email that we send to everyone who attends a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Price Discount April 2020). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly because …’.

When we first started purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Price Discount April 2020Active Campaign Email Marketing Price Discount April 2020

While it’s implied to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to immediately move customers between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Price Discount April 2020

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve results from their lead capture kinds. This automation series takes some stress off of our support group, as it means that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s simple however is one less thing that our customer success team need to consider.

Active Campaign Email Marketing Price Discount April 2020

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new staff member joins Venture Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s bigger image vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new staff member onboarding has actually made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a job from our website to finish a brief test that tells us more about them and how they resolve issues (Active Campaign Email Marketing Price Discount April 2020).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the ideal fit. It also gives us a lot of insightful info about candidates. For example, among our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Price Discount April 2020

Active Campaign Email Marketing Price Discount April 2020Active Campaign Email Marketing Price Discount April 2020

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential prospects, and ensures that we just think about the absolute best candidates to come in for an interview. I used to hate chasing up billings. While the bulk of our customers paid their invoices on time, there were always a few that required a push or 2.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and came across more as an alert instead of an individual asking for a billing to be paid (Active Campaign Email Marketing Price Discount April 2020). Not only was it simply as reliable as me emailing them, it indicated I could stop sending an email that I disliked sending out– and it saved me time!There are couple of tools that I totally advise every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of unrestricted emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be difficult to take in in the beginning look.

Active Campaign Email Marketing Price Discount April 2020

Active Campaign Email Marketing Price Discount April 2020Active Campaign Email Marketing Price Discount April 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some areas. For the very best email marketing experience appearance to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company organizes its strategies depending on the number of subscribers you’re wanting to reach. Plans start at $9 monthly for up to 500 contacts and unlimited emails. At each customer level, you can update to a Plus plan that adds a number of functions including client relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include unlimited e-mails, unlike Campaign Screen, which offers both standard strategies with minimal emails, and more pricey limitless plans. Active Campaign Email Marketing Price Discount April 2020.

Active Campaign Email Marketing Price Discount April 2020

ActiveCampaign uses a 14-day free trial that does not need a charge card. To get begun, all you require is your business name and e-mail address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also offers CRM and other features that you may not plan to use, however reveal up on the dashboard anyhow if you’re using the complimentary trial. Active Campaign Email Marketing Price Discount April 2020. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Price Discount April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and many more. This is another area where it bests Campaign Display, which has no 3rd party integration. Active Campaign Email Marketing Price Discount April 2020.

Before you include any contacts, though, you have to produce a list, similar to with Campaign Monitor. When you create a list, you need to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out including e-mail, name, and birthday. It recognized email, but not the other two, but I had the ability to quickly develop custom fields. You can also tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, offered you make a basic template first.

Active Campaign Email Marketing Price Discount April 2020

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is extremely plain, but easy to browse. Their templates are limited, which is great with me, however their email modifying experience is slightly easier because you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Price Discount April 2020

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform resembles selecting a partner – Active Campaign Email Marketing Price Discount April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Active Campaign Email Marketing Price Discount April 2020Active Campaign Email Marketing Price Discount April 2020

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

Active Campaign Email Marketing Price Discount April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform just due to the fact that it’s more affordable on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber may be a great choice.

Active Campaign Email Marketing Price Discount April 2020

I usually don’t think pricing needs to be a major consider deciding the best email marketing platform for your business. Having the ideal features for your marketing technique will eventually make up for whatever price differences you discover. However, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.