Active Campaign Email Marketing Out Of Warranty

Active Campaign Email Marketing Out Of Warranty

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually experimented with a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this permits you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the reason is since it sounds natural and consists of sufficient personalisation (it referrals that they’re running a company) that people presume it’s been composed manually. We have actually even received a great deal of appreciation from people who have actually recognized that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails twice, but the second time around just send out the email to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Out Of Warranty). If someone opens your email however does not click through to your deal it implies that they were captivated by your subject line, however the deal wasn’t quite right for them.

Active Campaign Email Marketing Out Of Warranty

One of our most responded-to e-mail campaigns is a basic email that we send out to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Out Of Warranty). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Email Marketing Out Of WarrantyActive Campaign Email Marketing Out Of Warranty

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Out Of Warranty

I have to confess, gathering NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve results from their lead capture kinds. This automation sequence takes some strain off of our support group, as it indicates that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our client success team requirement to consider.

Active Campaign Email Marketing Out Of Warranty

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new staff member signs up with Endeavor Harbour, an automatic email series is set off that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While unconventional, using marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that obtain a job from our website to finish a brief quiz that informs us more about them and how they solve problems (Active Campaign Email Marketing Out Of Warranty).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re certainly not the right fit. It also offers us a lot of informative details about prospects. For example, one of our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Out Of Warranty

Active Campaign Email Marketing Out Of WarrantyActive Campaign Email Marketing Out Of Warranty

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible candidates, and makes sure that we just consider the really best applicants to come in for an interview. I utilized to dislike going after up invoices. While the majority of our customers paid their invoices on time, there were always a few that needed a push or more.

By sending out the email from a ‘noreply@’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for a billing to be paid (Active Campaign Email Marketing Out Of Warranty). Not only was it simply as reliable as me emailing them, it implied I could stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including unlimited e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in initially look.

Active Campaign Email Marketing Out Of Warranty

Active Campaign Email Marketing Out Of WarrantyActive Campaign Email Marketing Out Of Warranty

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s similar to Campaign Screen in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience appearance to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business arranges its plans depending on the variety of customers you’re aiming to reach. Plans begin at $9 per month for up to 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that includes numerous functions including customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of limitless emails, unlike Campaign Display, which provides both basic strategies with restricted e-mails, and more pricey endless plans. Active Campaign Email Marketing Out Of Warranty.

Active Campaign Email Marketing Out Of Warranty

ActiveCampaign provides a 14-day free trial that does not need a charge card. To begin, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign also uses CRM and other functions that you may not plan to utilize, however reveal up on the control panel anyway if you’re utilizing the totally free trial. Active Campaign Email Marketing Out Of Warranty. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Out Of Warranty

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and many more. This is another area where it bests Campaign Display, which has no 3rd party integration. Active Campaign Email Marketing Out Of Warranty.

Before you include any contacts, though, you have to create a list, just like with Campaign Display. When you create a list, you require to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried out including e-mail, name, and birthday. It recognized email, but not the other two, but I was able to easily produce customized fields. You can also tag contacts for simple browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, supplied you make a standard design template first.

Active Campaign Email Marketing Out Of Warranty

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is somewhat easier in that you can create inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Out Of Warranty

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like picking a spouse – Active Campaign Email Marketing Out Of Warranty. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Active Campaign Email Marketing Out Of WarrantyActive Campaign Email Marketing Out Of Warranty

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Active Campaign Email Marketing Out Of Warranty

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform just due to the fact that it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber may be a good option.

Active Campaign Email Marketing Out Of Warranty

I usually don’t believe prices must be a major consider choosing the right email marketing platform for your organisation. Having the right functions for your marketing technique will eventually make up for whatever cost differences you find. However, cost is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However changing is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Out Of Warranty

Active Campaign Email Marketing Out Of Warranty

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually experimented with a lot is utilizing data captured from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this enables you to customise the material in your email projects using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I presume the factor is due to the fact that it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that people think it’s been written manually. We have actually even gotten a lot of praise from individuals who’ve determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Out Of Warranty). If someone opens your email however doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the offer wasn’t quite best for them.

Active Campaign Email Marketing Out Of Warranty

Among our most responded-to email projects is an easy e-mail that we send out to everyone who attends a Leadformly webinar but does not sign up for an account (Active Campaign Email Marketing Out Of Warranty). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing Out Of WarrantyActive Campaign Email Marketing Out Of Warranty

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation series to immediately move customers in between different actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Out Of Warranty

I need to admit, gathering NPS scores in ActiveCampaign is not simple. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better arise from their lead capture kinds. This automation sequence takes some stress off of our assistance group, as it means that we can address questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s important that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our client success team need to think of.

Active Campaign Email Marketing Out Of Warranty

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new staff member joins Endeavor Harbour, an automated e-mail sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While non-traditional, using marketing automation to streamline our new staff member onboarding has actually made this procedure a lot much easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our site to finish a brief quiz that informs us more about them and how they fix issues (Active Campaign Email Marketing Out Of Warranty).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a great deal of insightful information about prospects. For instance, among our worths at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Out Of Warranty

Active Campaign Email Marketing Out Of WarrantyActive Campaign Email Marketing Out Of Warranty

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we only think about the absolute best candidates to come in for an interview. I utilized to hate going after up billings. While most of our customers paid their invoices on time, there were constantly a few that needed a nudge or more.

By sending out the e-mail from a ‘noreply@’ e-mail address rather than my personal e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting for a billing to be paid (Active Campaign Email Marketing Out Of Warranty). Not only was it simply as efficient as me emailing them, it implied I might stop sending out an email that I disliked sending out– and it saved me time!There are couple of tools that I totally suggest daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glimpse.

Active Campaign Email Marketing Out Of Warranty

Active Campaign Email Marketing Out Of WarrantyActive Campaign Email Marketing Out Of Warranty

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s equivalent to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company organizes its plans depending upon the number of subscribers you’re aiming to reach. Strategies begin at $9 monthly for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes a number of functions including customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted e-mails, unlike Campaign Screen, which uses both fundamental plans with restricted e-mails, and more expensive limitless strategies. Active Campaign Email Marketing Out Of Warranty.

Active Campaign Email Marketing Out Of Warranty

ActiveCampaign uses a 14-day free trial that does not need a credit card. To start, all you need is your business name and e-mail address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating at first glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other functions that you might not prepare to use, however show up on the control panel anyhow if you’re using the free trial. Active Campaign Email Marketing Out Of Warranty. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Out Of Warranty

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Out Of Warranty.

Before you add any contacts, though, you need to produce a list, just like with Campaign Screen. When you develop a list, you require to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out adding email, name, and birthday. It recognized email, however not the other 2, but I had the ability to easily develop custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a standard design template first.

Active Campaign Email Marketing Out Of Warranty

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are restricted, which is great with me, but their e-mail editing experience is a little much easier in that you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Out Of Warranty

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform is like choosing a spouse – Active Campaign Email Marketing Out Of Warranty. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Active Campaign Email Marketing Out Of WarrantyActive Campaign Email Marketing Out Of Warranty

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I’ve currently mentioned.

Active Campaign Email Marketing Out Of Warranty

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s more affordable on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you do not require much more than basic broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Email Marketing Out Of Warranty

I typically don’t think prices must be a significant consider choosing the right e-mail marketing platform for your company. Having the ideal features for your marketing strategy will eventually offset whatever cost differences you find. But, price is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.