Active Campaign Email Marketing Offers For Students 2020

Active Campaign Email Marketing Offers For Students 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using information captured from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Generally, this permits you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I think the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a firm) that people presume it’s been written by hand. We’ve even gotten a great deal of praise from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails twice, but the 2nd time around only send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Offers For Students 2020). If somebody opens your e-mail however does not click through to your deal it suggests that they were intrigued by your subject line, however the deal wasn’t quite best for them.

Active Campaign Email Marketing Offers For Students 2020

Among our most responded-to email projects is a simple e-mail that we send to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Offers For Students 2020). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not ready to use Leadformly because …’.

When we initially started purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Active Campaign Email Marketing Offers For Students 2020Active Campaign Email Marketing Offers For Students 2020

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to instantly move customers in between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Offers For Students 2020

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve results from their lead capture forms. This automation series takes some pressure off of our support group, as it implies that we can answer questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy but is one less thing that our customer success group requirement to consider.

Active Campaign Email Marketing Offers For Students 2020

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a new staff member signs up with Venture Harbour, an automatic e-mail sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new staff member onboarding has made this process a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that get a job from our site to finish a short test that tells us more about them and how they solve issues (Active Campaign Email Marketing Offers For Students 2020).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the ideal fit. It also provides us a great deal of informative info about candidates. For example, among our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Offers For Students 2020

Active Campaign Email Marketing Offers For Students 2020Active Campaign Email Marketing Offers For Students 2020

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and guarantees that we only consider the very finest candidates to come in for an interview. I used to dislike chasing up invoices. While most of our clients paid their invoices on time, there were constantly a few that required a push or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and came across more as an alert instead of a person requesting for a billing to be paid (Active Campaign Email Marketing Offers For Students 2020). Not just was it simply as reliable as me emailing them, it meant I could stop sending an email that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly suggest on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning look.

Active Campaign Email Marketing Offers For Students 2020

Active Campaign Email Marketing Offers For Students 2020Active Campaign Email Marketing Offers For Students 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience appearance to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The business organizes its plans depending on the number of customers you’re aiming to reach. Plans begin at $9 per month for approximately 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of functions consisting of customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Screen, which offers both fundamental plans with restricted e-mails, and more costly limitless plans. Active Campaign Email Marketing Offers For Students 2020.

Active Campaign Email Marketing Offers For Students 2020

ActiveCampaign uses a 14-day free trial that does not require a charge card. To begin, all you need is your company name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s tough to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other features that you may not prepare to utilize, however show up on the control panel anyway if you’re utilizing the free trial. Active Campaign Email Marketing Offers For Students 2020. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Offers For Students 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and many more. This is another location where it bests Campaign Display, which has no 3rd celebration combination. Active Campaign Email Marketing Offers For Students 2020.

Before you add any contacts, though, you need to produce a list, much like with Campaign Monitor. When you develop a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, however I was able to quickly produce customized fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a fundamental design template initially.

Active Campaign Email Marketing Offers For Students 2020

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat simpler because you can create inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Offers For Students 2020

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles picking a partner – Active Campaign Email Marketing Offers For Students 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Active Campaign Email Marketing Offers For Students 2020Active Campaign Email Marketing Offers For Students 2020

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I have actually already discussed.

Active Campaign Email Marketing Offers For Students 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little organisation with 5,000 customers or more, and you do not require far more than basic broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Offers For Students 2020

I typically don’t believe rates should be a major consider deciding the right email marketing platform for your business. Having the ideal features for your marketing technique will ultimately offset whatever price differences you discover. But, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Offers For Students 2020

Active Campaign Email Marketing Offers For Students 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explored with a lot is utilizing information caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this enables you to customise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the reason is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that individuals presume it’s been composed by hand. We’ve even gotten a lot of appreciation from people who’ve identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around just send the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Offers For Students 2020). If someone opens your email however does not click through to your offer it means that they were intrigued by your subject line, however the offer wasn’t rather right for them.

Active Campaign Email Marketing Offers For Students 2020

Among our most responded-to email projects is a basic email that we send out to everybody who attends a Leadformly webinar but does not register for an account (Active Campaign Email Marketing Offers For Students 2020). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Offers For Students 2020Active Campaign Email Marketing Offers For Students 2020

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to immediately move clients in between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Offers For Students 2020

I have to confess, gathering NPS scores in ActiveCampaign is challenging. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture kinds. This automation series takes some stress off of our support team, as it implies that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s basic but is one less thing that our consumer success group need to consider.

Active Campaign Email Marketing Offers For Students 2020

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new staff member joins Endeavor Harbour, an automated email series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are aligned with the company’s larger image vision and objectives.

While unconventional, using marketing automation to simplify our brand-new staff member onboarding has made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a job from our website to finish a short test that tells us more about them and how they fix problems (Active Campaign Email Marketing Offers For Students 2020).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the best fit. It also offers us a great deal of informative details about candidates. For example, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Offers For Students 2020

Active Campaign Email Marketing Offers For Students 2020Active Campaign Email Marketing Offers For Students 2020

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we only think about the absolute best applicants to come in for an interview. I used to dislike chasing after up billings. While most of our clients paid their billings on time, there were constantly a few that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert rather than a person requesting for an invoice to be paid (Active Campaign Email Marketing Offers For Students 2020). Not only was it just as efficient as me emailing them, it meant I might stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly advise daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unrestricted emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning glimpse.

Active Campaign Email Marketing Offers For Students 2020

Active Campaign Email Marketing Offers For Students 2020Active Campaign Email Marketing Offers For Students 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s equivalent to Campaign Display in numerous methods, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending upon the variety of customers you’re seeking to reach. Plans begin at $9 per month for up to 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes several features including customer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include limitless e-mails, unlike Campaign Screen, which provides both fundamental strategies with minimal emails, and more pricey unlimited strategies. Active Campaign Email Marketing Offers For Students 2020.

Active Campaign Email Marketing Offers For Students 2020

ActiveCampaign uses a 14-day free trial that does not need a credit card. To start, all you need is your company name and email address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at first look. It’s tough to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other functions that you may not plan to utilize, however show up on the dashboard anyway if you’re using the complimentary trial. Active Campaign Email Marketing Offers For Students 2020. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Offers For Students 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another location where it bests Campaign Monitor, which has no third celebration combination. Active Campaign Email Marketing Offers For Students 2020.

Prior to you include any contacts, however, you have to produce a list, much like with Campaign Monitor. When you produce a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I experimented with adding email, name, and birthday. It acknowledged e-mail, but not the other 2, however I had the ability to easily create customized fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic design template first.

Active Campaign Email Marketing Offers For Students 2020

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their design templates are limited, which is fine with me, however their email editing experience is a little simpler because you can produce inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Offers For Students 2020

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles picking a spouse – Active Campaign Email Marketing Offers For Students 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Active Campaign Email Marketing Offers For Students 2020Active Campaign Email Marketing Offers For Students 2020

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I have actually already mentioned.

Active Campaign Email Marketing Offers For Students 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform simply because it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Offers For Students 2020

I generally don’t believe rates should be a significant factor in deciding the best e-mail marketing platform for your company. Having the best features for your marketing strategy will ultimately make up for whatever rate differences you discover. But, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.