Active Campaign Email Marketing Hot Deals 2020

Active Campaign Email Marketing Hot Deals 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is using data recorded from our Leadformly form to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Basically, this allows you to customise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a firm) that people think it’s been composed by hand. We’ve even gotten a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails two times, however the 2nd time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Hot Deals 2020). If someone opens your e-mail but does not click through to your deal it means that they were fascinated by your subject line, however the deal wasn’t quite ideal for them.

Active Campaign Email Marketing Hot Deals 2020

One of our most responded-to email campaigns is a basic email that we send out to everybody who attends a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Hot Deals 2020). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Active Campaign  Email Marketing Hot Deals 2020Active Campaign Email Marketing Hot Deals 2020

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation series to immediately move customers between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Hot Deals 2020

I need to confess, gathering NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get better arise from their lead capture kinds. This automation sequence takes some pressure off of our support team, as it means that we can respond to concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s basic but is one less thing that our customer success group requirement to consider.

Active Campaign Email Marketing Hot Deals 2020

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new employee signs up with Venture Harbour, an automated email sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to simplify our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our website to finish a brief quiz that informs us more about them and how they resolve problems (Active Campaign Email Marketing Hot Deals 2020).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise gives us a lot of informative information about candidates. For example, one of our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Hot Deals 2020

Active Campaign  Email Marketing Hot Deals 2020Active Campaign Email Marketing Hot Deals 2020

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and ensures that we just consider the absolute best applicants to come in for an interview. I utilized to dislike chasing up billings. While most of our customers paid their invoices on time, there were always a couple of that required a push or 2.

By sending the email from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for a billing to be paid (Active Campaign Email Marketing Hot Deals 2020). Not just was it simply as effective as me emailing them, it indicated I might stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I completely suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of limitless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning glimpse.

Active Campaign Email Marketing Hot Deals 2020

Active Campaign  Email Marketing Hot Deals 2020Active Campaign Email Marketing Hot Deals 2020

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The company organizes its strategies depending upon the number of subscribers you’re looking to reach. Strategies begin at $9 each month for up to 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of functions consisting of consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unlimited e-mails, unlike Campaign Display, which offers both fundamental strategies with minimal e-mails, and more pricey limitless strategies. Active Campaign Email Marketing Hot Deals 2020.

Active Campaign Email Marketing Hot Deals 2020

ActiveCampaign uses a 14-day free trial that does not need a charge card. To get going, all you require is your business name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign also uses CRM and other features that you may not plan to use, but reveal up on the dashboard anyway if you’re using the free trial. Active Campaign Email Marketing Hot Deals 2020. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Hot Deals 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another area where it bests Campaign Monitor, which has no third party combination. Active Campaign Email Marketing Hot Deals 2020.

Before you include any contacts, however, you have to create a list, much like with Campaign Display. When you create a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out including email, name, and birthday. It recognized e-mail, however not the other 2, however I was able to quickly create custom fields. You can also tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental template initially.

Active Campaign Email Marketing Hot Deals 2020

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, however easy to browse. Their templates are limited, which is great with me, but their email editing experience is somewhat simpler because you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Hot Deals 2020

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles picking a partner – Active Campaign Email Marketing Hot Deals 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Active Campaign  Email Marketing Hot Deals 2020Active Campaign Email Marketing Hot Deals 2020

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Active Campaign Email Marketing Hot Deals 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber may be a good option.

Active Campaign Email Marketing Hot Deals 2020

I generally do not believe prices must be a significant consider deciding the right email marketing platform for your organisation. Having the ideal features for your marketing method will eventually offset whatever rate differences you find. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Hot Deals 2020

Active Campaign Email Marketing Hot Deals 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information caught from our Leadformly type to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this permits you to customise the content in your email projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I think the reason is because it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that individuals presume it’s been composed manually. We’ve even received a lot of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around just send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Hot Deals 2020). If somebody opens your e-mail but doesn’t click through to your deal it means that they were intrigued by your subject line, however the offer wasn’t rather best for them.

Active Campaign Email Marketing Hot Deals 2020

One of our most responded-to e-mail projects is a basic email that we send to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Hot Deals 2020). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not all set to use Leadformly since …’.

When we initially began purchasing tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that many of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign  Email Marketing Hot Deals 2020Active Campaign Email Marketing Hot Deals 2020

While it’s implied to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to automatically move customers in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Hot Deals 2020

I need to confess, gathering NPS scores in ActiveCampaign is not easy. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve results from their lead capture kinds. This automation sequence takes some stress off of our assistance group, as it suggests that we can answer questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our customer success group requirement to consider.

Active Campaign Email Marketing Hot Deals 2020

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new employee joins Venture Harbour, an automatic email series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the business’s bigger picture vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new staff member onboarding has made this process a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that request a task from our website to complete a brief test that informs us more about them and how they fix problems (Active Campaign Email Marketing Hot Deals 2020).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise offers us a great deal of insightful information about prospects. For example, among our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Hot Deals 2020

Active Campaign  Email Marketing Hot Deals 2020Active Campaign Email Marketing Hot Deals 2020

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with prospective candidates, and ensures that we just think about the best applicants to come in for an interview. I used to hate chasing after up invoices. While the bulk of our clients paid their invoices on time, there were constantly a couple of that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert instead of a person asking for an invoice to be paid (Active Campaign Email Marketing Hot Deals 2020). Not just was it simply as reliable as me emailing them, it indicated I might stop sending an email that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly suggest on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted emails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in initially look.

Active Campaign Email Marketing Hot Deals 2020

Active Campaign  Email Marketing Hot Deals 2020Active Campaign Email Marketing Hot Deals 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some areas. For the finest email marketing experience look to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The company arranges its plans depending on the variety of customers you’re aiming to reach. Plans begin at $9 per month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus plan that includes a number of features consisting of customer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited e-mails, unlike Campaign Screen, which uses both basic plans with restricted e-mails, and more pricey endless strategies. Active Campaign Email Marketing Hot Deals 2020.

Active Campaign Email Marketing Hot Deals 2020

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To begin, all you require is your company name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first look. It’s hard to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also offers CRM and other features that you may not plan to use, but appear on the control panel anyhow if you’re utilizing the totally free trial. Active Campaign Email Marketing Hot Deals 2020. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Hot Deals 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Hot Deals 2020.

Before you add any contacts, though, you have to create a list, simply like with Campaign Screen. When you produce a list, you require to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out including email, name, and birthday. It recognized e-mail, but not the other 2, but I was able to easily develop custom-made fields. You can also tag contacts for easy searching. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, offered you make a basic template initially.

Active Campaign Email Marketing Hot Deals 2020

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to browse. Their design templates are limited, which is great with me, but their e-mail modifying experience is slightly simpler in that you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Hot Deals 2020

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an email marketing platform is like selecting a spouse – Active Campaign Email Marketing Hot Deals 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Active Campaign  Email Marketing Hot Deals 2020Active Campaign Email Marketing Hot Deals 2020

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I have actually already discussed.

Active Campaign Email Marketing Hot Deals 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not require much more than basic broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Hot Deals 2020

I generally do not think rates should be a significant consider choosing the ideal e-mail marketing platform for your business. Having the best features for your marketing method will ultimately make up for whatever cost differences you find. But, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free listed below 2,000 contacts. However changing is a pain, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.